Energy Policy 2.0: Designing Sustainable Behavior

8/10/2019 Energy Policy 2.0: Designing Sustainable Behavior

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Energy Policy 2.0

designing behavioral changes

for energy efficiency


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connecting energy talents promoting sustainable innovations

We are Greencubator

the platform for

Listed among the TOP10 social initiatives-2013 by Ukrainska Pravda and The Insider


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What we do?2 Ukrainian green startupspresented themselves atCeBIT as a result of

Greencubator - CODE_ncooperation


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Media coverage

Impact: energy innovators!TeslaCamp invites you to join energy innovations fun

3 TeslaCamp 3 teams become !nalistsof RockStart AcceleratorSmart Energyprogram (out of 120 contestants)

"best energy startup#at IBM Mentors Kay,winner at hack4good

now resident inRockStartAccelerator


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Focus areas

social innovations entrepreneurship education media

Behavioralchangesfor energy e!ciencyand waste minimization

Sustainable

Media Schoolfor journalistsand bloggers

Localeconomiesdevelopment

Energy E$cientUniversities

Incubatorsdevelopment

Lectures ofleaders in green

entrepreneurship

Communitiesempowerment

Energy

innovationshackathon Curricula

development

Internationalcooperation

Joint mediaprojects

Green content:video and text

for syndication byUkrainian media


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Energy Policy 2.0

where to start?


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Renewables?

Renewables?


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Externalities

Externalities /

Environmental footprint?


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This is how our building look in thermal cameras

separatist allies


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Extraction Generation Distribution Consumption

Arent you forgetting something?


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!"#$%&'('$)

An average energy efficiency promo for consumers


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Why nobody gives a damn?

Aliens, predators, oligarchs?

Whos guilty?


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Geometry vs. physics!

No financial returns!


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People hatesaving energybut they love saving money


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They are actually

saving brain energy

Have you ever tried quitting smoking?


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Brain

is the center of

energy efficiency ecosystem


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Energy Policy 2.0


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People can bea powerful change agent


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Hi i d i f l ti


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Hippies as drivers of energy revolution

They revolted

against huge utilities


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Advertising is

not enoughBehavioral design rules!


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Energy Policy 2.0

People are

WatchdogsAdvocates Investors


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Investors? What investors?

Our people are poor,

lazy and apathetic!*

*a major stereotype


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An average car20 years passed


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An average heating control20 years passed

Yes, its fortochka, baby!


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There are some advantagesof ancient technologies


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But some things have to gogo away, go south, live in our memories


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People love being cooleven more than saving money!


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Add feedback loopfinancial! People love saving money!


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Build smart networksI even dare to say Smart Grid

This Internet thingy is

highly insecure and

easily hackable


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Smart ads!

This works!

Yes, energy

is warfare too


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Financial toolsMoney fuel the change

Consumprion-

based invoicing

Credits & interest

rates coverage

Funding energy-

audits and renovation


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Things to stopWorst enemies are well-knows

Punishing

energy-efficiency

Sticking

to inefficiencies

Feeding

monopolies


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Behavioral toolsthere are things to stop and things to launch

Key tools

Peer pressureGami"cation Engagement


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People powerEnabling collaboration and upstream generation

Empowering

communities

Enabling

small-scalegeneration

Grid access

to new players


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Energy innovationsWorst enemies are well-knows

Energy

apps

Consumer

networks IT for energy


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Energy sector capitalizationMarket cap of sector is better then losses of NaftoGaz

New

businessideas

Capitalization growth

for energy sector

Investments

attraction

Converting peer pressure into savings


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Converting peer pressure into savings

Monetizing sustainable behavior


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Recyble Bank

Monetizing sustainable behavior

Mosaic C o d in esting sola ene g


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Mosaic:Crowd-investing solar energy


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World`s largest crowdsourcing project proves


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World s largest crowdsourcing project proves

- change is possible!


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Roman Zinchenko

+380 67 4492876

[email protected]

findgreencubatorat

We are open for cooperation!

Documents

Energy Policy 2.0: Designing Sustainable Behavior