P1 Online Media Associates Portfolio v10

P1 ONLINE MEDIA ASSOCIATES (OMA)

- Are You OMAfied Yet?

1

- Are You OMAfied Yet?

Digital Team, Brand & Marketing

10 Oct 2013 (10th Revision)

© 2013 Packet One Networks (M) Sdn. Bhd. All Rights Reserved.

1 – Introduction

• What is P1 OMA (Online Media Associates)?

– A bloggers’ outreach program referring to P1’s circle of

online bloggers and social media evangelists

– A ‘close-to-the-heart’ project by the P1 Digital Team

– A loose association of bloggers who will be kept ‘in the A loose association of bloggers who will be kept ‘in the

know’ and invited to participate in P1’s exciting marketing

campaigns and activities

– To join, please opt-in:

http://www.p1.com.my/socialmedia/onlinemediaassociate

s.aspx

© 2013 Packet One Networks (M) Sdn. Bhd. All Rights Reserved. 2

• As part of P1’s continuing effort to engage with the

online community.

• To acknowledge bloggers for their news credentials and

treat them as equals to traditional media members

• To support bloggers and social media evangelist

2 – Objectives

• To support bloggers and social media evangelist

whenever we can.

• To celebrate the glory of all things Internet in Malaysia

• To be people centric, not just merely a corporate entity

• To create awareness and promote understanding of our

products and services.


The benefits of being OMAfied:

• Exclusive invitation to:

– media conferences, talks & seminars

– product reviews and seeding programs

– participate in pay-per-reviews

– participate in contests

3 – Benefits

– participate in contests

– cover launches and other campaign activities such as flash mobs, special screenings, etc

– social gatherings

• Access to OMA’s invite-only Facebook Group

– Possible sponsorship of blogger events

– Many more


4 – OMA’s Engagements So Far…

• Sepetang Bersama Blogger – April 2012

• iPunya Campaign – April 2012

• Nuffnang Blogopolis 2012 – July 2012

• MiFi SEO Competition – July 2012

• The Dark Knight Rises Premiere – July 2012

• MiFi Seeding Programme (Round 1) – August 2012


• MiFi Seeding Programme (Round 1) – August 2012

• Demo 99 – August 2012

• Kota Kinabalu Rollout Press Conference – Sept 2012

• Interview with 5 Youtubers – Sept 2012

• “Tukar Tak Tukar” Campaign – Oct 2012

• MiFi Seeding Programme (Round 2) – Nov 2012

• “Snap, Post & Win” Blogging Competition – July 2013

5.1 – Sepetang Bersama Bloggers (April 2012)


• Type of Engagement: General coverage & sponsors

• Capacity: 100 bloggers

• Description: Digital Team attend to support the event as the official internet service

provider

Photo credits: Denaihati

5.2 – iPunya Campaign (April 2012)


• Type of Engagement: Pay per review


• Description: Bloggers are to promote the contest by linking them to our Facebook

contest page and official website.

5.3 – Nuffnang Blogopolis (July 2012)


• Type of Engagement: Sponsors

• Capacity: Nuffnang invitees

• Description: Sponsoring the internet connection of the venue and riding on the event

for our TDKR MiFi campaign

Photo credits: Tian Chad

Photo Credits: Digital Team

5.4 – MiFi SEO Competition (July 2012)

Photo Credits: Esther Lai


• Type of Engagement: SEO Contest – win a MiFi trial


• Description: Bloggers compete to blog who rank the highest on MiFi keywords to win a

half year (6 months) uncapped trial of P1 MiFi device.


5.5 – Dark Knight Rises Premiere (July 2012)


• Type of Engagement: Event coverage and premiere invitation via contest winning

• Capacity: 7 halls

• Description: Sponsoring The Dark Knight Rises premiere for all P1 media partners,

business partners and bloggers.


5.6 – MiFi Seeding Programme (August 2012)


• Type of Engagement: Product trial usage and review


• Description: Bloggers get to use the MiFi device on trial basis with unlimited quota for 3

weeks and in return they will review the product in two blog entries.


Photo Credits: Room8five

5.7 – Demo 99 (August 2012)


• Type of Engagement: Coverage for a mock demo


• Description: Bloggers attend as a media partner to cover the mock demo event.

Photo Credits: Room8fivePhoto Credits: Cik Lily Putih

5.8 – Kota Kinabalu Press Conference (Sept

2012)


• Type of Engagement: Press conference & launch coverage


• Description: Kota Kinabalu bloggers were invited to Le Meridien Hotel, Kota Kinabalu to

cover P1’s new expansion into Sabah.

Photo Credits: Room8fiveCredits: Hayden Chan & Dinoza

5.9 – Interview with Youtubers (Sept 2012)


• Type of Engagement: Interview coverage


• Description: Bloggers via P1’s partner SPRG get to meet 5 prominent Malaysian

Youtubers – Grim Film, KYO Propaganda, Dan Khoo, The Ming Thing TV and Joseph

Germani at Subang Empire.

Photo Credits: Room8five Photo Credits: Esther Lai

5.10 – Tukar Tak Tukar Campaign (Oct 2012)


• Type of Engagement: Event coverage with Tukar Tak Tukar campaign Youtubers


• Description: Bloggers was invited to attend the event coverage and circulate them via

their respective blogs.

Photo Credits: Room8five Photo Credits: Esther Lai

5.11 – MiFi Seeding Programme II (Nov 2012)


• Type of Engagement: Product trial usage and review

• Capacity: 25 bloggers & 10 media

• Description: Bloggers and media get to use the MiFi device on trial basis with unlimited

quota for 3 weeks and in return they will review the product in three blog entries.


P1 MX230

5.12 – “Snap, Post & Win” Blogging Competition (July 2013)

• Type of Engagement: Blogging competition

• Capacity: 25 bloggers & 10 media

• Description: To drive the most traffic in the

form of pageviews to the contest landing page.

The one who generated the most pageviews to

the contest landing page within a specified

period of time is declared winner. Three (3) ipad

mini was offered as reward.

• Note: The competition has to be ceased


• Note: The competition has to be ceased

prematurely due to some unforeseen

circumstances , however participants are still

being judged and rewarded.


5.13 – OMANite Gathering (Sept 2013)

• Type of Engagement: Blogger’s gathering


• Description:

• An engagement to gather new faces in

blogging as well as long time advocate

of P1’s brand in a simple but meaningful

night.

• To launch the P1 Keep Playing with No



• To launch the P1 Keep Playing with No

Limit Campaign

• To celebrate P1’s fifth anniversary

reinforcing P1’s faith and beliefs in

social media activities and community.

5.14 – “Keep Playing With No Limit” Blogging

Competition

• Type of Engagement: Blogging contest to

drive traffic to campaign landing pages in

P1’s official website


• Description:

• A competition that will determine

which blogger’s article generates the

most traffic and also who prepared the



most traffic and also who prepared the

best unique article.

• 6 iPad Minis were offered as part of

the incentive.

• Competition starts 29 Sept, and ends

13 Oct.

• Competition rides on the Q4 campaign

“Keep Playing with No Limit”

6 – OMA Benefits to P1 So Far

• OMA Group - Allowed formation of a closed-loop engagement group located at

https://www.facebook.com/groups/p1oma/

• SEO – assisted in boosting the rank of MIFI landing page from SERP (Search Engine Result

Page) 10 and beyond to top 3in SERP 1 in 2 months with MiFi as the keyword

• Awareness – Assisted P1 in boosting it’s our campaigns and device reviews. Example:

http://www.p1.com.my/mifi/default.aspx?focus=reviews

• Seeders – Assisted P1 in seeding circulations of information such as Press Releases, blog

posts, internal postings etc. Examples:


posts, internal postings etc. Examples:


7 – Future Engagements

• Brand Advocate Exercises (Q4 2013 – Q1 2014)

• Product Reviews (tentatively Oct 2013)

• OMANite Gathering (tentatively January 2014)

• Social Media Workshops (tbc)

• Guest Blogging (tbc)



• Guest Blogging (tbc)

• and much more….

THANK YOUJoin us: http://bit.ly/omap1n


Join us: http://bit.ly/omap1n

Technology

P1 Online Media Associates Portfolio v10