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Some data he likes, some others he doesn’t find credible and some others he thinks his readers will like Chooses a mix of free and paid data
Stops by the social data area where users have home-grown their own data and contributed to the marketplace Decides which social data is likely to please his stakeholders and puts them in his basket
Finds everything he needed because of the ease and the vastness of choice Brings all the data he has selected to the checkout
Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle
Cooks and transforms the data with his unique recipe Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for