Ovi and Social Location - bringing people closer to who and what matter to them

Michael Halbherr

VP Social Location, Nokia

21.10.2009

Creating a strong foundation

What have we achieved in the last two years?

© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Widest distribution

• Most widely distributed

Mobile Mappingclient in the world with

10’s of mio clients in use,

• Widest portfolio of devices

with GPS Sensors –started with N95 and now

more than 25 GPS devices.

Increased usage

• Maps now essentialservice,

• Usage grown by 5x,

• 90% activation of maps across entire device

portfolio.

Built unique asset

• Best in class map data,

• for over 170 countries

• with car- and pedestrian

navigation in more than

70 countries.

“… GPS Could do to the Real World What Google did for the Virtual World … “

Newsweek

Newsweek March 2009Business Week March 2009

1990s

Communication endpoints changed from fixed locations

to mobile numbers

2010s

Communication endpoints are changing from a single phone

system to a heterogenic, ill-connected set of internet

communication networks

Connecting People is changing.

• Massive growth in social networking

• Now the fourth most popular

online activity

• Global phenomenon.

• Mobile consumers demand the same

functionality as desktop users

Lifecasting with Ovi and Facebook

With Ovi, you can lifecast what you are up to and where.

Straight from the homescreen.

EuropeEuropeNAMNAM

Large global differences: No single leaderFragmented market space

Source: Comscore, Sept 2007-2008

Size = m unique consumers

LTALTA MEAMEA

APACAPAC

9 © 2008 Nokia 9 © 2008 Nokia

Nokia is changing

Ovi by Nokia Ovi by Nokia Ovi by Nokia Ovi by Nokia

be close be close be close be close

to who and to who and to who and to who and

what matterswhat matterswhat matterswhat matters

Consumer Data, Identity Management, Infrastructure & Tools

Open ecosystem powered by People & Places platform

Ovi Platform Elements

Ovi: where real world meets the web

Interfaces

Operators

1 % 99 %

OutOutOutOut----ofofofof----thethethethe----box on box on box on box on 10s of million of Nokia Devices10s of million of Nokia Devices10s of million of Nokia Devices10s of million of Nokia Devices

City explorer package

1000+ Lonely Planet city guides

Global Michelin travel guide

Global events andmovie guide from multiple partners

Global weather service from Custom Weather

Global pedestrian navigation from Nokia

Facebook: Complete experience

Social Messaging

Distribution

Homescreen

Lifecasting

In execution or contractual negotiations with more than 25 leading operators

Ovi and Operators today (Sept. 2009 status)

Publicly announced partnership (AT&T)

Multiple additional cases in progress. 27 operators with mobile billing

11 of 12 top operators: Cooperation to jointly drive sell-out agreed or in execution

Direct billing integrations in progress/completed in 14 cases

Messaging service now available in >40 countries. Agreements with close

to 20 operators. More than 50 deployments for b-2-b email (i.e. MfE)

20 operators now offer Comes With Music

Drives data usage and increased data plan adoption

Comes With Music renewal – well aligned with operator business models

Consumers want it all.Key perceived benefits of Social Location services

1515 © 2009 Nokia

Enabling the largest ecosystem

Ovi apps

Nokia evolves web apps.

Powerful services and a

beautiful UI.

Distributed in Ovi Store.

Ovi API

Nokia opens access to

industry’s leading

context platform.

Ovi SDK

Nokia previews new

web based tools for easy

app creation.

Ovi API

Ovi Maps Player API for mobile

Nokia’s industry leading

drive and walk navigation,

simple to integrate to your

app.

Ovi Navigation Player API Ovi Maps Player API for web

Nokia’s maps in your

application, with vector

graphics, 3D and more.

Nokia’s maps in mashed up

with your web service, with

a single line of code.

New! New!

Updated

Ovi apps

Web technologiesOvi apps are built using standard web technologies –HTML, CSS and JS – easy, fast and utilizing existing staff.

Ovi servicesintegratedEmbedding Ovi services into Ovi apps is simple – addingnavigation, location ormaps is just a single line of code.

Gorgeous Ovi UI libraryOvi SDK provides the evolvingOvi UI library, making creation of beautiful apps effortless.

For you For users

Ovi apps - New Class of Apps

Bridging virtual and real

worldFrom development

to publishing

Low cost, wide

distribution

Developonce and fast for

multiple platforms and wide

distribution

Ease of

development

Develop with familiar&

standard web

technologies.

Uncompromised

Quality

Integrate powerful Ovi

serviceswith great UI.

New New New New classclassclassclass of of of of developmentdevelopmentdevelopmentdevelopment

Stand-alone App Development

Distribution CostDistribution CostDistribution CostDistribution Cost

Content Development CostContent Development CostContent Development CostContent Development Cost

Software Development CostSoftware Development CostSoftware Development CostSoftware Development Cost

Platform InvestmentsPlatform InvestmentsPlatform InvestmentsPlatform Investments

Changing the Economics of DevelopmentOvi app Developer

Publishing CostPublishing CostPublishing CostPublishing Cost

ViewsViewsViewsViews

PlayersPlayersPlayersPlayers

Ovi StoreOvi StoreOvi StoreOvi Store

DistributionDistributionDistributionDistribution

Distribution CostDistribution CostDistribution CostDistribution Cost

Content Development CostContent Development CostContent Development CostContent Development Cost

Consistency in diversityCreation of beautiful apps is easy with great Ovi UI library

In ALL Nokia Smartphones – touch & scroll

Standard

Web Technologies

UI Libraries –

native like UX

Ovi APIs – amazing

functionality

HTML

CSS

JAVA SCRIPT

24

©

20

Partnering with Nokia in a sustainable mass market business opportunity.

Massive distribution Massive distribution Massive distribution Massive distribution

channel to consumerschannel to consumerschannel to consumerschannel to consumers

Superior data Superior data Superior data Superior data

assetassetassetasset

Nokia has an unparalleledunparalleledunparalleledunparalleled

data assets in Maps and

Places

PowerfulPowerfulPowerfulPowerful

developer toolsdeveloper toolsdeveloper toolsdeveloper tools

and networkand networkand networkand network

UnifiedUnifiedUnifiedUnified tools to build

better crosscrosscrosscross---- platformplatformplatformplatform

apps for mobile & web -

Enabling local innovationinnovationinnovationinnovation

and differentiationdifferentiationdifferentiationdifferentiation.

BroadestBroadestBroadestBroadest

device portfoliodevice portfoliodevice portfoliodevice portfolio

Reach a broad consumer broad consumer broad consumer broad consumer

basebasebasebase with embedded

service experiences straight

out of the box – ReducingReducingReducingReducing

TTMTTMTTMTTM and loweringloweringloweringlowering costcostcostcost of

deployment

Access to unparalleledunparalleledunparalleledunparalleled

distributiondistributiondistributiondistribution capabilities

leads to more eyemore eyemore eyemore eye----ballsballsballsballs, via

all channels (mobile & web)

Thank you.