Developer Satisfaction:How does Ovi stack up against

the Apple App Store and Android Market?

Preliminary ReportPresented at Slush Helsinki

October, 2010

Survey Details

• The Open-First research team conducted the surveys from June – October 2010

• For each application store we asked a set of tailored multiple choice and essay questions on the publishing process, support, revenue and comparison to other app stores

• The respondents to this survey were found through a search for TOP paid and downloaded apps for each store’s devices

• There were participants from Europe, Asia and America, with a handful from Australia

• Android Market: The survey was conducted between July 15 and August 20, 2010 and 118 Android Market developers/publishers responded

• Apple App Store: The survey was conducted between August 30 and September 10, 2010 and 110 iPhone developers/publishers responded

• Ovi: The first survey was conducted between June 1 and June 18, 2010 and 100 Ovi store developers/publishers responded

• The second Ovi survey is ongoing but these preliminary results were collected between October 7 and October 15, 2010 from 75 Ovi Store developers/publishers

Survey Results

Overall Developer Satisfaction

Higher Revenue than Expected

Intention to Use Ovi in the Future

June 2010

October 2010

Percentage of top Ovi developers who would use it to publish again

5%

At Nokia World in London last month, Nokia issued a press release stating that they had made a number of changes in

developer tools, in-app purchase and beta in-app advertising programs, updated Ovi Store experience, which they claim makes it "...simpler, easier and more lucrative for

people to build fantastic apps..."

Where you aware of these changes?

No (25%)

Yes (75%)

Do you think they represent major improvements?

No (37%)

Yes (63%)

Would you use this store to publish your application again?

• Inability to respond to user reviews and comments in the store

• Inadequate visibility and promotion opportunities for applications in the stores, faulted search systems that prevent users from finding apps, and unclear criteria for ranking and featuring apps • Bad technical and business support / poor communication: Policies, rules, new agreements are poorly communicated and technical or business related support requests from developers often have to overcome automatically generated messages, long waiting times to get a response, etc. • For Nokia and iPhone developers, slow and inconsistent app approval times also represent a major issue

Common Issues Across ALL Stores

• A quicker, definite, transparent and flexible application review process

• A better ranking system based on customer reviews or other criteria

•More opportunities for promotion and app visibility

• Better support for developers and end users

• Ability to communicate with app users that leave comments and reviews in the stores

What Developers/Publishers Want: