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Overlooked, Underloved & Unknown Analytics
Anna Lewis
New Google Analytics Features (2011-2012)
Multi Channel Funnels
Real Time Reporting
Flow Visualisation (Visitor, Goal, Social)
Site Speed
Webmaster Tools Integration (SEO)
Social Reports
http://kooz.ai/gafeatures
1. How to find social2. Social Reports3. Sub-Reports4. Dimension details (URL/Network)5. More Metrics for analysis6. Extra Reports7. Breadcrumb 8. Data and Graph choices
Social Summary
Social > Overview
Stats Per Socially Shared URL
Social > Pages
Which Shared Pages Are Successful?
Social > Pages > Compared to site average
Off Site Social And Link Activity Per URL
Social > Pages > URL > Social Network and Action
On Page Social Activity
What social buttons are clicked?
On Page Social Activity
Social > Social Plugins > Social Source and Action
Which Pages Have Good Social Interaction?
Social > Social Plugins > Compare to site average
Social Media ROI?
(Conversion Value – Costs)
Costsx 100
Which Social Networks Convert?
Social > Conversions
Social Media’s Share Of Conversions
Social > Conversions > Percentage Pie
Social Media’s Share Of Conversion Value
Social > Conversions > Percentage Pie > Select value from drop down
How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
Digging Deeper Into Social Journeys
What other visits have social users made?Where in the journey does social fit?How valuable are your social media visits?Are you attracting quality users?
Utilise Secondary Dimensions
How Social Fits In To Conversion Journey
Social > Conversions > Secondary Dimension = Keyword (Or Source/Medium) Path
Social Reports for Outreach & Brand Monitoring
Who’s been interacting with your content?
Track Mentions Of Your Content
Social > Pages > URL > Activity Stream
Links, Bookmarks And +1s Of Your Site
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events
+1s Of Your Content
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events > G+ icon
Social Monitoring Dashboard
Visits from Social NetworksVisits and ConversionsGoal Value by Social NetworkData Hub ActivitiesData Hub Activities by Social Network and ActionSocial Visitor Loyalty (Visits Count)Interaction by Day of the WeekVisits and Pageview by Social NetworkData Hub Activities and Visits by Shared URLSocial Actions by Shared URL
What To Do With The Data?
Calculate ROIUnderstand usersCapitalise on what worksStop or improve low ROI methodsIdentify and outreach to usersIncrease profit
Further Reading, Custom Reports & Dashboard
Social Reports Exploredhttp://kooz.ai/socialga
Social Interactions by Day of the Weekhttp://kooz.ai/socialbyday
Social Visitor Loyaltyhttp://kooz.ai/socialloyal
Social Media Dashboardhttp://kooz.ai/socialdash
