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Ignition Workshop: Online PRInform. Educate. Inspire.
Online PR
Welcome• Introductions
• What is online PR?
• Why does it matter in 2012?
• How has the communications landscape changed?
• What does it all mean?
Online PR
So, what is online PR?
In PR, we’ll always:
• Engage in two way communication
• Believe that building relationships is key
• Be the guardians of our company’s reputation
Principles of PR remain whether online or offline
Online PR
The two C’s
Active & engaged participants talking & sharing
Online PR
9 million Australians use social networking
4 in 5 online Australians sent or shared a photo in the past year
1 in 4 online Australians read tweets
Source: Nielsen
Source: Nielsen
Why does it matter?
Online PR
I’ll Facebook you
Source: Social Media News
1. Facebook - 10,703,160 Australian users 2. YouTube – 11,000,000 UAVs3. Blogspot – 3,500,0004. LinkedIn – 2,200,0005. Twitter – 1,800,0006. WordPress.com – 1,600,0007. Google Plus – 1,200,000 users*8. Tumblr – 1,100,0009. Flickr – 920,00010. MySpace – 520,00011. Instagram – 250,00012. Pinterest - 160,000
Source: Social Media Statistics, Feb 2012
Online PR
The business case
9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands
Source: Nielsen
Source: Nielsen
Online PR
The business caseSource: 2012 Edelman Trust Barometer
Online PR
Trust
Source: 2012 Edelman Trust Barometer
Online PR
Online PR
Journalism has gone social
Plus, rise of citizen journalism
Online PR
Read all about it
We are news gatherers and sharers
Source: Nielsen
Online PR
Online PR
Communities
Share and support
Online PR
Communities
Critique and share
Online PR
Online PR
Mobilise and publicise
Online PR
Mobilise and pressurise
Online PR
Disseminate information quickly
Online PR
More places, more information sources, more networks, more
conversations…
WHAT DOES THIS MEAN?
Online PR
Macro to micro comms
It’s all about ME!!
Online PR
The press release is DEAD!*
* No it’s not but it is changing
Online PR
Open & Honest
Online PR
How can we help you?
Online PR
Content is KING
Online PR
Storytellers
Online PR
Don’t be scared….Listen
EngageRespond
Ignition Workshop: Online PR
Inform. Educate. Inspire.