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#UPIU
Online Image
check
repair
build
“It’s almost like social media has replaced the white pages…Recruiters
don’t even know how to find you if you don’t have a presence online. It’s
nonnegotiable — you have to have a profile on a social networking site.”
-Nancy Halverson, senior VP at recruiting firm MRINetwork
“What you’re really trying to do on social networks is expand your sphere
of influence…You want to grow the number of people that know about
you. As more people get to know about you and see who you are, that can
pay off.”
-Miriam Salpeter, job coach
Build online image
Write for the Web
Optimize for search engines
Publicize with social media
, and your name
Check for online reputation
For Web sites, check for site reputation
“the fold”
-put up privacy settings
-delete questionable posts, pictures, videos,
even friends
-untag unsavory pictures of yourself
-leave questionable groups
Poynter job advice:
Avoid: -party and religious affiliations-ridiculous pictures of excessive drinking-photos where you look stoned-rants-suggestive photos-crude, vulgar or racist humor-insulting posts-excessive typos-other things that reflect poorly on you and, by extension, the employer
When someone is repeatedly touting being drunk, or drugging or promiscuity, or using photos that don't reflect well on them, I would be concerned.
35% of managers decided not to hire based on content
uncovered on a social networking site
Most commonly-cited reasons:
-provocative pictures
-references to drinking and drugs
-bad-mouthing previous employees and colleagues
-poor communication skills
-discriminatory comments
Reasons candidates WERE hired:
Profile provided a good feel for the candidate’s personality
and fit
Profile supported candidate’s professional qualifications
Candidate was creative
Candidate showed solid communication skills
Candidate was well-rounded
Damage control?
Contact Web sites to remove damaging info
Bury unfavorable information and Web sites
Contract a company to have information
professionally removed
ReputationDefender
ReputationHawk
Don’t use Facebook to rant about your stories!
Don’t use Facebook to rant about your employers!
Be careful about the groups you join!
Clean!
Don’t use Facebook to rant about your job!
Build your image
Use short, easy username on all accounts to check username availability
Register for
Start a blog, preferably with your own .comto check domain name
Write professional reviews for
Smart comments on news sites and blogs
Google Pagerank (PR): Google assigns weight/ranking to Web pages based on number, quality, authoritativeness
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Most Web sites rank here
Email address
• harumi.gondo@ hgondo@ harumi_gondo@
• gmail.com
• hotmail.com, yahoo.com
• aol.com
Profile picture
• Professional
• Symbol/icon
• Avatar
Professional bio: in 1-2 sentences
• Who are you?
• What do you want to do professionally?
• Which beat do you want to cover?
• Customize for Twitter (140 characters)
• Customize for UPIU (j-students)
Bio I make stuff, actually I make up stuff, stories mostly, collaborations of
thoughts, dreams, and actions. Thats me.
Bio Journalist Program Manager @Facebook; Prof teaching Social Media
Journalism @ColumbiaJourn; Digital Journalist; Media Futurist;
Formerly @Mashable
Bio metro columnist/blogger (philadelphia inquirer & philly.com/blinq).
adoring wife, annoying mother, fast reader, slow runner. would-be top chef.
Bio I love to smile and have fun in life. I think that anyone and anything
can be forgiven and we should all just love and be.
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Bio Just an ordinary gal making her way through life. Sometimes, I think
so many things that I don't know what to do with them all.
Bio I teach journalism at NYU, direct the Studio 20 program there, critique the
press and try to grok new media. I don't do lifecasting but mindcasting on
Twitter.
Top Dos in job hunting
• Detailed, customized cover letter
• Follow up! Stand out!
• Be creative
Top Don’ts in job hunting• Misspell name, gender, organization
• Typos in cover letter, resume• Extra spaces in cover letter• Be high maintenance • Job-hopping