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Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conference
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THESOCIALMOBILITY
31.01.2014
Olivier Perrotey
Waiting time
Available seats
Share of Information
The Collaborative Consumption model“The shift in consumer values from ownership to access, using
network technologies to share and lend on a scale never before possible.”
Instantvs.
Planned
Shortvs.Long
One-Shotvs.
Recurring
Tooxmevs.
Carpooling
Need
Distance
Frequency
Our market positioning :real-time, social & economical
Create an Marketplace anda Tool so Offer Demand
Use Drivers’ ability to pick-up passengers on its way
Offer Features and Incentives to quickly reach Critical Mass
+
Drivers’ ability to pick-up passengers on its way
35 min per day spent in the car
1.6 occupation rate
24.9 km / day average
Marketplace and a Tool so Offer Demand
Launch Date 17th of Jan. 2013
6-months Pilot PhaseLeman Lake area
(VD + GE)
Features and Incentives Trust & Safety
Trust & Safety
Trust in Networking Services is the key:
‘Profile Verification’
Personal Interviewand Car inspection
Strategic partnerships
Features and Incentives Community
Social-Enablers
Social Graph
‘Reputation Capital’
Features and Incentives Incentives
Financial Incentives
Redistribution within the Community
Welcome Bonus For Riders
Money as you Drive
‘Premium Driver’ incentives
Drivers
1. Get paid for every km
(with or without Passenger)
2. Reduce your carbon footprint
3. Travel with Passengers whose
profile has been verified and
rated by other users
4. Reduce traffic jams
5. Meet new people !
Passengers
1. Door-to-door service
2. Available in real-time and on-
demand (no timetable)
3. At least 2 times cheaper than a
Taxi
4. Travel with Drivers whose
Driving licenses have been
verified
5. Book a Taxi when no Drivers
are available
Our Value Propositions
!A year ago…The Launch
TeaserTooxkey contest
CampaignOff-line
CampaignOn-line