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Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conference
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So Exciting MeShare Economy &
TourismConférence TechnoArk - Sierre Caroline Sturm 31 janvier 2014 Go!
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SO
EXCITING
ME
Magic Formula
Share Online
Experiment Community Individual Travel Images New Generation
Money Entrepreneur
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AIRBNBTWITTER
3 Social Platforms – 1 Network
2013
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Internet users who use social networking tools (in%)
2013
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Internet users who use social networking tools (in%)
2013
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Global Top 5 by Overnight Visitors Spend (in%)
December 2013Paris London Bangkok New York Singapore
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Estimated Market Share
January 2014
N e w Y o r k Pa r is L o n d o n Ba n g k o k S in g a p o r e
27.3% 20.0% 5.6% 1.4% 2.3%
72.7% 80.0%94.4% 98.6% 97.7%
Market Shares
Airbnb official rooms
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Hamburg – Spatial distribution Airbnb
August 2013
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Hamburg – Spatial distribution Airbnb
August 2013
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Airbnb zones
August 2013Airbnb hotels
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Airbnb zones vs hotel zones
August 2013Airbnb hotels
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Touristic zones vs residential zones
August 2013Airbnb hotels
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surface 15,78 km²
residents in 1950`s 175.000 residents in 2012 58.483
Airbnb apartments 2014 1.338 tourists per year 20 million
tourists per day 60.000
ratio of residents to tourists 1:1
Venice
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Improvements for SO EXCITING ME
Legal Framework
Statistics
Security
Mutual Benefit
Cooperation
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Contact Caroline Sturm
IRE Istituto Ricerche EconomicheVia Maderno 24
6900 LuganoTel:+41 58 666 41 66
Merci Beaucoup!
