Kimberly KadlecWW VP Global Marketing Group

Social Marketing “Netiquette” in the Era of Reach & Relationships

Courtship and engagement is an art. Time-honored rules apply.

Show up.

Top 3 Facebook Brands

Coca - Cola

Home Depot

Home Depot

Home Depot

Be a creature unlike any other.

Ashton Kutcher vs. CNN

Zipcar

BMW

BMW

Be generous.

Gilt Groupe

Uniqlo

Be a good listener.

Virgin America

Virgin America

BabyCenter

Starbucks

Choose your words carefully.

Converse

Converse

Celebrate special moments.

Nike

Subway

Be the first to apologize.

Netflix

Domino’s

Domino’s

Don’t worry if they “like” you…make sure they love you…

Listerine

Listerine

Intel

Intel

Intel

1. Show up.2. Be a creature unlike any other.3. Be generous.4. Be a good listener.5. Choose your words carefully.6. Celebrate special moments.7. Be the first to apologize.8. Don’t worry if they like you…make sure they love you.

Netiquette in the Era of Reach and Relationships

Any questions?

OGNY Mon 0915 Fred Wilson