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Online Technology & Social Media
August 7, 2009 National Women’s Political Caucus
Christina Gagnier, REALPOLITECH [email protected]
Technology has changed everything.
How do we use these different channels?
Community
Publication
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The “Big Three”
MySpace Ning Orkut FriendFeed
The Others
Facebook Twitter LinkedIn
Think of a hub and spoke model
You or your website as the hub
These social networking tools are the spokes.
They expand your reach.
Your Technology Universe.
Website
Blog
MySpace
YouTube Flickr
Social Networking. What?
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Goes by a variety of names
The love/hate relationship with the term “social media”
Decoding It
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Social networks replicate your real-time offline experiences.
Its’ use should match offline grassroots efforts.
How does all this online “stuff” do what I need it to do for me?
Riding the Waves
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First Wave
Offline Action:
Does it drive volunteerism?
Does it drive donations?
Does it drive people to the polls?
Second Wave
Online Action:
Online volunteerism
Online community
Micro-volunteering
Mobile action
Why?
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Reason: Connect with friends, family, colleagues.
Reason: To follow things you already like.
Reason: Get feedback.
Reason: Mobilize others, generate interest.
Reason: Town Crier.
How It’s Different
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Complaints:
“P.R. run amuck”
“Getting off the message”
Quality Control
Imaginations run wild when people realize the organizational “me” becomes
a large “WE” with social media.
Big Thing to Keep in Mind
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Things are changing from a “Broadcast at” to a “Broadcast with” model.
People want to interact, not just be talked at. Join in. The conversation potential is
deep.
Content. Context. Campaigns.
Successes. Obvious,
and not so obvious
ones.
Advent of the modern political campaign.
2004: A Political Odyssey.
Obama campaign.Causes.
Providing assistance to families in need.
Collecting stories of national service.
Demonstrating impact.
The Modern Political Campaign.
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Easy to engage.
Can participate from anywhere.
Causes.
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Guiding Digital Citizens.
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Micro-asks.
Legitimizers.
Story of National Service.
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.
Impact Driving Involvement.
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Assembling a Toolkit.
A Translation.
Twitter.
Tweet. DM. RT. #. @.
Huh?
Facebook.
Basic Profile. Groups. Fan Pages. Who & Why.
Your Technology Universe.
Website
Blog
MySpace
YouTube Flickr
Facebook.
Community
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Production
The Power of Suggestion.
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Facebook is…look at me! Be my friend! Do what I ask because others do it too!
What’s available:
Basic Profile
Customized URL.
Fan Pages
Groups
74% of non-profits surveyed use it.
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Fan Page v. Group
Groups are very easy to set up.
But they are limited.
Fun applications are available with fan pages.
Who Should Use it & Why.
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Reason:
Your acquisition & cultivation base is moving online.
Reason:
Your new recruits are already there.
Reason:
Your future leaders shape this space already.
#1 Social Networking Service in the U.S.
Twitter.
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Sweet. Let’s Tweet.
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Basic Profile/Name.
Tweets.
@ Replies.
Direct Messages.
The Infamous Retweet.
Fun Events: #FollowFriday
@gagnier
@realpolitech
Exercising your “Twinfluence”
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Power of 140 Characters.
Rapid Response, Rapid Dissemination.
Sincerity.
Master of the Twitterverse.
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Twitter is…share info with me! Follow me because I am interesting! Share my info & my cause!
Return on Investment.
Rule #3: Personaliz
e.
Rule #2: Link. Link. Link.
You link to others, respond to what is going on.
Others will link back & comment.
Rule #1: Blog early. Blog often.
Make it a “first thing” routine.
Do it frequently.
It’s not like making a deposit.
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You won’t necessarily get back what you put in.
Make sure you are focusing on the right things:
Content is king (or queen).
Quality v. Quantity
V is for…
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Visibility.
Using multiple platforms in a rich manner often.
Viability.
Setting up a plan that you can implement.
Get Started.
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#1: Create an account on Facebook & Twitter.
Start simple. Check these tools out, add info, customize, have fun.
#2: Try new tools.
Venture on to LinkedIn or YouTube.
#3: Take suggestions.
Facebook suggests friends. Twitter lets you use your email contacts.
Additional Considerations.
Measure return on investment.
Keep a log. Do a monthly
assessment.
Is MySpace your space?
If even a small part of your community identifies with the tool, maybe you should use it.
In House Social Networks.
Why do people go this route?
More control = more work
Strategy time.
Connect.
Thank you.
Christina Gagnier CEO REALPOLITECH
http://www.realpolitech.com
@gagnier
For more tips, check out the REALPOLITECH website for blog posts & upcoming webinars.