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How Digital Technology Laid the Foundation for
a Brand Overhaul
OverviewWho we are and why we decided to rebrand?
What is open source and why was it important to us?
How do we use open source technologies to support or brand?
What problems have we come across?Where are we going next?
Who we were:
“That hospital on Long Island”
21 HospitalsWestchester, Staten Island, Manhattan, Brooklyn, Queens, Long Island
450 Ambulatory Facilities 4 Million Patient Visits
World Class Research 2,200 Researchers
Medical Education First New Medical School in NY in 40 years
Health InsuranceInnovative, New Insurance Offering
Who we are:
How many individual websites represented themselves as part of the health system?
(Not counting social media pages)
87+
A new strategic direction:
One site to rule them all.
Our story is everyone’s story...
Expensive, proprietary legacy software
Few vendors to choose from
Time-consuming to stand up new sites
Locked into a specific implementation
Compromise,
or Change Our Scope.
Customize,
Compromise,
or Change Your Scope.
What is open source software?
A philosophy rooted in the ideals of freedom and generous collaboration.
Benefits of Open Source
Cost
Freedom
Auditability
Customizability
Flexibility
Try Before You Buy
Support
Interoperability
Security
Why are people resistant to it?Dispelling the Myths
Dispelling the myths
Licensing: Who owns what? It’s up to you.
● Free to copy, use, change or sell● Share and share alike
Dispelling the myths
Security • Baking security practices into
your process• Staying on top of updates / patches• Making the right choices on which
modifications you allow into your environment
Dispelling the myths
Support• Training staff and developing
expertise from within• Finding an active community• Finding the right partners
Dispelling the myths
Quality• Large, dedicated communities• High-profile use cases• Key infrastructure relies on
open source
Common roadblocks
IT buy in
Legal review
Security review
Testing the waters with small, invisible projects
Microsite moves for • Speed• Scale• Dev team
quality of life
API Model
Hurricane Sandy
Community alerts
Employee alerts
Employee support● forums● rideshares● PTO trade offs● housing ● clothing / food donation and
charity
Employee Support Portal
Going all-in
Drupal
Speed AccuracyRelevencyFlexibility
SpeedFlexibilityIntegration
Finding Good Partners
There is no “one best way”
Replatforming to Drupal (+roll in 3 microsites)2014
Complete redesign and build in 8 months
85% reduction in cost YOY for site build and maintenance
Development time for enhancements reduced by 80%
Shared community with from people in other industries
Benefiting from others innovations
Redesign and add functionality for the new brand2015
Complete redesign and build in 3 months
Stood up new blog platform
Integrated 3 more microsites
Flexible color schema
Experiment with new technology like angular.js
...Commitment to giving back
Questions?
