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Forward-Looking StatementsSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
The Nonprofit Success Tour OverviewA Community-Powered Tour run by User Groups and Partners
20 + events in over 5
countries presenting on the Nonprofit Success Pack
(NPSP)
NPSP: 10 Years of Community-Driven Innovation
“Wild West”
Nonprofit
Template
Nonprofit Starter Pack 2
Nonprofit Starter Pack 3
TodayHow We Created the Industry Standard Together
With the Nonprofit Success Pack, we have a 360 view of a donor at any give time so we can continue to build and cultivate these relationships.”- Melanie Bricker, National Aquarium
“The power of the Nonprofit Success Pack allows us not only to manage our entire multi-site national program in one place, but also to see the incredible impact of our work in real-time, anytime” - Kylee Durant, RP/6
“NPSP is as much a guiding light as it is guided by the light of the community’s needs.”- Tracy Kronzak, TK Endeavours
20052006
20082014
2016
Turns the world’s #1 CRM into the #1 CRM for
Nonprofits
AN OPEN, FLEXIBLE DATA ARCHITECTURE
FOR EVERY NONPROFIT
THE KEY BUILDING BLOCKS FOR CONSTITUENT
& DONOR MANAGEMENT
Implement fasterScales with you
Extend with apps
Fundraising & programs together
Streamlined donor engagementPreconfigured reports
A GLOBAL, COMMUNITY-POWERED
MOVEMENT
Best practicesFeatures & documentation
Partners & experts
The Industry Standard to Accelerate Your Time to Impact
Zakk Tapp
Nonprofit Success Pack
Partial Soft Credits, In-Kind Gifts
Lightning Experience-Ready
Matching Gifts, Honor/ Memorial
NEW FEATURES
Foundational, Flexible Architecture
Complex Constituent Management
Donation & Grants Management
Pre-Built, Customizable Reporting & Analytics
Program & Volunteer Management
Social & Mobile-Ready
+Engagement Plans
Levels Spanish, German, Japanese
Engagement Plans and LevelsFeature Spotlights
Engagement PlansDevelop personalized, repeatable plans to engage donors and volunteers Manage volunteer onboarding, major gift stewardships, programs and more
LevelsIdentify top constituentsCreate constituent levels based on donations, volunteer hours and more
How to Get Nonprofit Success Pack
Existing CustomersIf you’re on NPSP 3.0, new features went live on launch day
New to SalesforceStart a Lightning Enterprise Edition + NPSP Trial on Salesforce.org
trailhead.salesforce.comBecome an NPSP expert in no time:• Intro to NPSP• Donor Management• Fundraising• Volunteer Management
NEW
Nonprofit Success Pack Trailhead Trails
New Resource: The Solution ExchangeCommunity-Powered Knowledge Sharing
Find use cases and success stories from other customers
Connect with customers using solutions you’re interested in
Amazing, Existing Resources
Power of Us HubCommunity of 29K+ users, 7K+ posts/month
99% of questions posted get answered
Weekly Hub Office Hours
Local User Groups
GithubOpen-source code available via Github
Power of Us Hub and Github
About Traction• 9 years experience implementing/developing the Salesforce platform• One of first 500 certified on Salesforce.com• 1000+ customers & 3300+ projects completed• HQ in Vancouver, Canada; Offices in Toronto, Montreal & Texas• People on the ground throughout the US: CA, OR, IL, OH, GA• 250+ Employees - All full time employees• No outsourcing, no offshoring, no contractors• Experts in all Clouds (Sales, Service, Marketing, Analytics, CPQ, Force) • Fixed fees whenever possible• Certified B Corporation
What does it mean to be a data driven organization
A Culture of Curiosity • Quality, efficiency & continuous improvement • Focus on program outcomes• Intentional and experimental• Smart spending• Happy team – proven meaning behind your actions
Some key learning from our journey
Every company/non-profit is becoming a technology company/non-profit
Some key learning from our journey
There is only one path to success in providing Salesforce services: Enabling companies/non-profits to own it.
Some key learning from our journey
The .Org community innovates more effectively than the commercial side
Traction For Good
Priority #1 – Build non-profit capacity through the use of technology, enabling non-profits to be more efficient, innovative, and data-driven, so they can impact more people. Salesforce.org Licensing
Non-Profit Contribution3rd Party FundingTraction For Good Grants
Traditional non-profit “data model”
Program A Budget
Program B Budget
Volunteers
Financials Fundraising Facility Info IT Assets Program Results HR Data
Mileage Report Staff Feedback
Client Survey
Event Registrations
Newsletter
Talking to your board – Why invest in Salesforce/technology?
• 360 degree view – A unified view of every interaction with clients, supporters, members, funders, volunteers and affiliates have with your organization.
• Increase efficiency / reduce manual processes• Raise more resources• Real-time reporting at your fingertips: Articulate program results to funders and
the board• Understand your clients and their needs leads to better programming
Talking to your board• Strengthen your community: communicate more effectively• Find anomalies in your spending • Collaboration – internal and external• Engage employees and clients in program and quality improvement• Cheap can be expensive! “We can’t afford a Salesforce admin/IT manager”
Building an action plan
Consider: • Fundraising / donation management• Volunteer management• Program Management• Event management• Communication / Marketing• Financial Management• …
Current State
Future State
Require-ments
Prioritize
Evaluate
OptionsPick a path!
Questions to ask: • Our biggest paint points are..• Wouldn’t it be great if…• Our constituents would love if…
Group discussion
Divide you into 4 groups• How do you currently leverage technology to achieve your
mission?• How would you like to leverage it?• Challenges you have faced and brainstorm how to overcome