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Nokia Southeast Asia & Pacific's view on the digital marketing opportunity, the new marketing model and these changes can be operationalized across bought, owned and earned media.
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4/6/2011 © 2011 Nokia Slide 2
Source: http://shifthappens.wikispaces.com Sep 2009
Company Confidential
3 © 2011 Nokia Presentation.pptx / 1/24/2011 / CS
Source: www.internetworldstats.com, April 2010
4/6/2011 © 2011 Nokia Slide 4
0
10
20
30
40
50
60
70
80
67%
4/6/2011 © 2011 Nokia Seap_Digital_Strategy.pptx / CS 5
Source: ROPO Research, iab, TNS & Google, Baee: All (All Categories, n = 2000), Apr 2010
http://consumerbarometer.com/
in %
Source: http://www.baekdal.com/articles/management/market-of-information/
4/6/2011 © 2011 Nokia Slide 6
Source: http://www.wired.com/magazine/2010/08/ff_webrip/
4/6/2011 © 2011 Nokia Slide 7
4/6/2011 © 2011 Nokia Slide 8
Source: Sony 2011 http://www.youtube.com/watch?v=fJuLEglvSJY
Source: Isobar
4/6/2011 © 2011 Nokia Slide 11
0%
5%
10%
15%
20%
25%
30%
35%
Display
Search
Mobile
Source: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates – Estimates, Apr 2010
Mobile,
10%
Search,
43%
Display,
47%
4/6/2011 © 2011 Nokia Slide 13
4/6/2011 © 2011 Nokia Slide 14
Source: Blast Radius
4/6/2011 © 2011 Nokia Slide 15
4/6/2011 © 2011 Nokia Slide 16
4/6/2011 © 2011 Nokia Slide 17
Source: Nokia
4/6/2011 © 2011 Nokia Slide 19
4/6/2011 © 2011 Nokia Slide 23
Source: ANA
4/6/2011 © 2011 Nokia Slide 24
4/6/2011 © 2011 Nokia Slide 25
4/6/2011 © 2011 Nokia Slide 26
Source: Razorfish - Consumer Experience Report, 2008
4/6/2011 32 © 2011 Nokia Seap_Digital_Strategy.pptx / CS
nokia.com
facebook.com/nokia
youtube.com/nokia
nokia.mobi
.com
4/6/2011 © 2011 Nokia Slide 36
Source: http://www.facebook.com/nokiafuturetalent
4/6/2011 © 2011 Nokia Slide 37
Source: http://discussions.nokia-asia.com/
4/6/2011 © 2011 Nokia Slide 38
4/6/2011 © 2011 Nokia Slide 42
Source: http://www.nokia.co.id/eksismeter
4/6/2011 © 2011 Nokia Seap_Digital_Strategy.pptx / CS 43
4/6/2011 © 2011 Nokia Slide 45
4/6/2011 © 2011 Nokia Slide 46
Twitter: @Chriss35
4/6/2011 © 2011 Nokia Slide 47
