Digital Transformation

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Digital and online services are evolving at an unseen speed. We cannot imagine what’s coming at us in the next few decades. Exciting or frightening, but all of these evolutions will surely have a huge impact on our lives and ultimately on the way we do business. Digital is disruptive. And the time is now for organisations to prepare themselves (and their business models) for the digital future. - Jo Caudron talked about Digital Transformation at Digital Marketing First (DMF) 2013. Here you find his presentation. Interested in Digital Transformation Modeling? Please take a look at http://bit.ly/19SpTam or contact us: hello@dearmedia.be

Text of Digital Transformation

  • 1.Digital Transformation Online, social and mobile are changing everything. How to deal with it? October, 2013jo@dearmedia.be @jcaudron 00 32 475 43 80 98

2. Jo Caudron 1968Founder & CEOCo-FounderDigital Consulting FirmSocial Media Campaigning PlatformPresident 3. Do YOU have a real Social Media Strategy?Are you ready for Mobile?Do you have a future 2020 vision on how digital is transforming the/your world? 4. Digital Transformation is really happening 5. Digital in the coreThe BusinessDigital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 6. The BusinessThe Business Digital (at the sideline)Digital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 7. Digital in the coreDigital in the core Digital in the coreThe BusinessThe Business Digital (at the sideline)Digital in the core Digital (at the sideline)From ... @jcaudron... toDigital Transformation Modeling 8. Digital TransformationFrom ...@jcaudron... toDigital Transformation ModelingR&D & Enterprise 2.0PR & External Commun.ITHRService & SupportSalesMarketing & CommunicationDigital MediaDMBillboardsPrintTVRadio 9. How big should CHANGE be?In order to change the world?@jcaudron 10. 7 metaphors to understand the impact of change 11. The Glass HouseThe CyborgThe PackageCHANGEThe ParticipantThe TravellerThe FrogThe Gatekeeper 12. The Glass House 13. Transparency Closeness Responsiveness Speed / AgilityAuthenticity Accountability Bi-directional Humanization The Glass House 14. The Package 15. From monolithic to atomic Small & Simple APPification Long Tail PersonalizedReal-Time Utility / Usability Value for Money Agile/Cloud/SaaS The PackageTVFun Breaking newscultureIn-depth analysisDiscovery SportsSpecialsJobs Services Classifieds WeatherTrends & Lifestyle 16. From monolithic to atomic Small & Simple APPification Long Tail PersonalizedReal-Time Utility / Usability Value for Money Agile/Cloud/SaaS The PackageAngry Birds Digg.beYelo App BoxeeTVTwitter, FacebookFunCNN online / appBreaking newsculture Spotify + MetafyIn-depth analysisDiscoveryTwitter, FacebookRSSNewspaper Website BlogsSportsSporza.beLinkedIn, Monster, ...SpecialsJobs Services ClassifiedseBayWeatherTrends & LifestyleWeather Pro (iPhone)Pinterest, blogsVertical sites and specialties portals Traffic: Inrix + iCoyote (iPhone) 17. The Frog 18. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog 19. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog 20. By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain The Frog 21. The Gatekeeper 22. Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship The GatekeeperThe Network is the Second GatekeeperThe Gatekeeper Can traditional companies nd new models where they stay the rst gatekeeper while facilitating the second gatekeeper? 23. The Traveller 24. Decreased mobility (for society) De-centralized / NWOW Good is good enough Small DataMobile technology Location / Local Always on / Instant gratification The Traveller 25. Decreased mobility (for society) De-centralized / NWOW Good is good enough Small DataMobile technology Location / Local Always on / Instant gratification The Traveller 26. The Participant 27. Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service The Participant 28. The Cyborg 29. Big Data Open Data Monitoring Even SmallerQuantified Self Wearable Computing Internet of Things The Cyborg 30. Transparency Closeness Responsiveness Speed / Agility Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even SmallerAuthenticity Accountability Bi-directional Humanization From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaSThe Glass HouseThe CyborgThe PackageAre YOU Ready?Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)serviceThe ParticipantBy-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chainThe FrogMobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW Good is good enough Small DataGatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations AmbassadorshipThe TravellerThe Gatekeeper 31. What will be next? Because the world is changing! Retail - Automotive Education - Government - NWOW - YOU? @jcaudron 32. Be ready for MobileBe ready for SocialStrategyConcepts & ChannelsPolicy, Teams & OwnershipRoll-out StrategyImplementationBe ready for The Future (Digital Transformation Modeling)OfineOnlineIntegration 33. What do I do for a living? 34. DearMedia, Consultants for the Digital AgeOnline MediaSocial MediaMobile MediaDigital Transformation Modeling: Digital impact on traditional communication, media, business, ... 35. Our ServicesOur DomainsConsultingOnlineTrendwatchingMobilePresentationsSocialTrainingsDigital Transformation 36. PostCoachingTeamsPolicyDigital, Social and Mobile Strategy & ConceptsConversation ManagementTeam SelectionTools SetupTrainingConcept Our proven methodology To help your company start with social/online/mobile mediaArchitectureChannelsContentStrategyImpact AnalysisAudienceObjectives &KPIsPreMission 7Cs Create a strategy Choose the right social/online media and networks Implement tools for listening and responding Create and train teams, Ownerships, Roles, ... Create and apply policy, Code of Conduct, Guidelines Coaching & follow-up Kick-offInspiration WorkshopMarket ScanIntake 37. DigitalTransformationModeling: preparing the future TrendwatchingBusiness CasesScenariosImpactInsights 38. More on www.DearMedia.be 39. Contact me.@jcaudron jo@dearmedia.be 00 32 475 43 80 98 40. Digital Transformation Online, social and mobile are changing everything. How to deal with it? October, 2013jo@dearmedia.be @jcaudron 00 32 475 43 80 98