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Presentation from MIT Enterprise Forum of Cambridge NFC Goes Social event on Feb 11. This panel discussion focused on some recent social applications of NFC – including smart posters and social networking tags - as well as emerging future opportunities. Discussion topics included How could NFC-capable mobile devices shape the ways we connect, interact, share content and/or link to social media? To what extent could NFC improve mobile user access to context-relevant content and facilitate delivery of the right content in the right form at the right time and place? Could NFC make a difference in connecting businesses with consumers and simplifying B2C interactions and the underlying information transfers?
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NFC Goes Social
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NFC Goes SocialPanelists:
Mikhail Damiani, BlueBite @bluebiteMatt Kammerait, Quad/Graphics @kammerait Gregory McHale, good2gether @good2gether David Merel, SocialPassport @socialpassport
Patrick Meyer, thinaire @patrickmeyer
Moderator: Ed Mitukiewicz, MiTu Consulting @edmit
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Tonight’s Themes
• How could NFC-capable mobile devices shape the ways we connect, interact, share content and link to social media?
• To what extent could NFC improve mobile user access to context-relevant content?
• Would NFC make a difference in connecting businesses with consumers and simplifying B2C interactions?
event sponsors
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Context (1)NFC: No-Friction-Commerce or Never-Fully-Capable?
“…expect 285m NFC-enabled devices to be shipped in 2013, with the number in circulation reaching 1.95bn by 2017…” Source: ABI Research, Nov.2012
“…NFC will fail to gain mass adoption…" Source: PayPal, Dec.2012
vs
Source: NFC Korea Alliance Note: Tag cloud based on assorted recent NFC forecasts
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Context (2)
Could NFC catch a ride on the coattails of mobile social media?
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NFC Goes SocialPanelists:
Mikhail Damiani, BlueBite @bluebiteMatt Kammerait, Quad/Graphics @kammerait Gregory McHale, good2gether @good2gether David Merel, SocialPassport @socialpassport
Patrick Meyer, thinaire @patrickmeyer
Moderator: Ed Mitukiewicz, MiTu Consulting @edmit
event sponsors
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Thank You!
