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As presented on April 16 in Amsterdam at The Next Web Conference 2009. more information about this presentation on http://thenextweb.com/2009/04/17/web-2009-research-highlights/
Citation preview
Ruigrok | NetPanel - April 2009
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MAIN QUESTIONSHow do we behave online? (online activities, mobile internet, e-business)?What issues do we experience online (privacy, spam, usability)? What are the consequences of the social web for our perceived online identity (consciousness of online identity, etcetera)?
THEMES IN THIS HIGHLIGHT REPORT• Usertypes• Online networking & Online identity• Mobile internet• Usability• E-commerce
METHODOnline quantitative research, sample from our NetPanel AdviesraadTARGETDutch population, 18 years and olderSAMPLESIZE & REPRESENTATIVITYn=1.011, results are representative for the Dutch population (age, sex and level of education)PERIODData were collected from the 27th of March through the 7th of April 2009.
BACKGROUND
Ruigrok | NetPanel - April 2009
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Pareto’s principle applies to online content
USERTYPES
The principle states: Roughly 80% of the effects come from 20% of the causes
The biggest share of the user-generated content comes
from a small share of the population
Ruigrok | NetPanel - April 2009
7 ONLINE NETWORKING & IDENTITY
2007 40% has a profile on one or more online networks
2008 60% has a profile on one or more online networks
2009 70% has a profile on one or more online networks
Participation in online networks increases every year
31% expects the time they spend on online networks to increase in the future
Ruigrok | NetPanel - April 2009
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You win some, you lose some
41% 44% 15%
39% 40% 21%
38% 34% 28%
10%40%51%
9%22%69%
30% 55% 15%
For each of these networks, please specify whether you were more active, less active or equally active
in the past half year than before. =Less active
=Equally active=More active
ONLINE NETWORKING & IDENTITY
*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
Ruigrok | NetPanel - April 2009
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Online identity: We are aware, but passive
84% is selective about the personal information they put online
71% is aware of their online identity, 6% is not
60% thinks that their online identity is in their own hands, 9% thinks it is not
54% sometimes worries about the trail of personal information they leave behind
9% has discovered unwanted private informations about his or herself online.
12% is consciously working to create the appropriate online identity, 53% is not
ONLINE NETWORKING & IDENTITY
*Base: All, n=1.011
Ruigrok | NetPanel - April 2009
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Online networking can enrich social life
32% experiences that online contacts made online, often become real life friends, 35% does not experience this.
9% says that they have less time to spend to maintiain real life friendships, due to contacts in the digital world. 72% disagrees.
ONLINE NETWORKING & IDENTITY
*Base: Respondents with a profile on one or more online networks, n=727
Ruigrok | NetPanel - April 2009
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Half of the Dutch have acces to mobile internet, usage is low
MOBILE
*Base: All, n= 1.011
49% has access to internet on the mobile phone*.
40% of the ones with access uses the internet on their mobile phone.
60% of the ones with access do never go online on their mobile phone.
Ruigrok | NetPanel - April 2009
We expect a lot, we get irritated a lot
USABILITY
75% thinks you can expect much in terms of user-friendliness from a website, even if it’s a free
website or online application. Only 9% disagrees.
78%
61%
64%
60%
53%
43%
*Base: Respondents with a profile on one or more online networks, n=variable per network, 121 - 510
= percentage of users of online networks that score their network (very)
userfriendly*
Ruigrok | NetPanel - April 2009
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Spending and earning money online
E-COMMERCE
79% thinks online payments always have to require a secure payment method, like iDeal or PayPal.
16% finds it easier to spend money online than in physical shops.
Have you ever paid to use any of the following online products / services? Yes
Music 17%Premium access 10%Online storage 4% Video 4%Advertising-free access 3%News 2%
Have you ever earned money online with any of the following online products /
services? Yes
EBay, Marktplaats 43% Online shop 5% Advertisements 2% EBay access 2%Writing / publishing content 2%Music 1%Premium access 1% Video 0%
*Base: All, n= 1.011
Ruigrok | NetPanel - April 2009
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Contact
GEBRUIK
The complete report of The Next Web 2009 will be available online (in Dutch) by the end of April. This report will contain more graphics, tables, openends and extra analyses on different target
groups (women versus men, young versus old etcetera).
For more information and questions, please contact us:Hanneke Vos
[email protected]+31-6-20-6238512
www.ruigroknetpanel.nl