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Efficient search campaigns SAScon May 2012
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@stevejlock
Creating Efficient Search CampaignsMay 2012
@stevejlock
Recommended Automation Use http
://www.w
h eresjobs.com
/
@stevejlock
When Automation Goes Wrongio9.com
@stevejlock
Outsourcing Is Awesome (In Theory?!)foste
rs.co.uk
@stevejlock
Outsourcing (In Practice?!)blogtro
lls.blog spot.co
m
@stevejlock
Tips From The Trencheshttp://1.bp.blo gsp
ot.com
/
@stevejlock
Getting SEO Changes Implementedhttp
://goodda
ysmed
ia.com
/
@stevejlock
Educating Clientsfailblog
.org
@stevejlock
Project Managementjustw
illiam195 9
.wordpress .com
@stevejlock
Systemisation
@stevejlock
Checklistsio9.com
@stevejlock
Peer Reviewweird-w
ebsite s.info
@stevejlock
Business Goalshttp://w
ww.tec sau
ce.com/
@stevejlock
CRO = #winninghttp://w
ww.tec sau
ce.com/
@stevejlock
Stuff That's Saved Me Lots Of Time
=> Text expanders inc. Auto Hotkey & Texter
=> Grab Y'All Links & Quick Markup Chrome extensions
=> SearchCap Newsletter
=> Shortcuts especially in Ubuntu, Thunderbird & Chrome
=> Trello for project management
=> Getting Things Done (GTD) & RTM
=> Testing new addons and extensions regularly
@stevejlock
Stuff That's Saved Me Lots Of Time
=> Keepass or LastPass for managing passwords
=> Dropbox to sync all your working folders
=> wd4roi.com book and bonus materials
=> Pomodoro Technique & Pomodairo software
=> Y'Ed Graph Editor & Freemind
=> Automated Google Analytics reports
=> Learning advanced search operators
@stevejlock
Stuff That's Saved Me Lots Of Time
=> Microsoft IIS SEO Toolkit
=> Keyword Pad to manage keyword lists
=> SEOmoz Mozbar for checking on-site changes
=> Seesmic Ping – social media syndication
=> Testing alternative search engines such as Blekko & Duck Duck Go
=> Ubersuggest.com – amazing for long tail keyword research
@stevejlock
Recommended Stuff To Check Out
=> ToutApp to split test outreach emails
=> Building agile tools in Google Docs – SEER Interactive, Distilled & SEOGadget for tutorials
=> SEO Tools for Excel - nielsbosma.se/projects/seotools
=> Author Crawler – tomanthony.co.uk/tools/author-crawler
=> RSS Owl with various feeds and APIs
=> Emailga.me for making email fun
@stevejlock
Recommended Stuff To Check Out
=> Parse.ly to analyse content publishers and trends
=> Crowdbooster for powerful Twitter insights
=> Summify intelligent content discovery
=> Bufferapp.com to automate tweet scheduling
=> Boomerang to manage outreach emails
=> Google hacks & Google Alerts for automated link prospecting
=> Rapportive for managing your social network
=> Majestic SEO new trust and authority metrics
@stevejlock
Thanks for listening :-)
=> Slides: analyticsseo.com/sascon
=> Email: [email protected]
=> Twitter: @stevejlock / @analyticsseo
=> LinkedIn: linkedin.com/in/stevejlock
=> Jobs: http://www.analyticsseo.com/seo-jobs-web-application-developers-needed
