NAVIGATING THE CLOUDwith Jason Schultz & Udo Misch

Discussion Points

Who is NeoCloud? Navigating the Cloud

- The Landscape

- Engagement Marketing/Building a Community

- Developing a Web Presence

- Social Networks

- Email Marketing Why NeoCloud? Next Steps

Who is NeoCloud?

NeoCloud Marketing is consulting firm focused on internet marketing and social media strategies for small and medium sized companies.

We act as consultants and form partnerships with our clients.

We are supported by a network of graphic designers, web developers, copy writers and other marketing resources.

We are technology enthusiasts, sales & marketing professionals with backgrounds in customer service.

Navigating the Cloud

The Landscape

Private is becoming public… Your Photos - Flickr/Picasa web with over 5 billion

photos Your Videos – YouTube has 2 billion views/day. Your Thoughts – Twitter has 175 million users. Your Location – Foursquare has 4 million users and

growing. Your Reputation – Yelp, Directories and Reviews Your Network – LinkedIn Yourself – Facebook has over 600 million users.

The Landscape

Private is becoming public… What this means is that what happens in Vegas stays

on Facebook, Flickr, YouTube, Twitter and many other platforms.

With so many users gravitating toward the web, it is highly likely your company’s first impression will be in the cloud and not in your office.

Engagement Marketing

What is it? Engagement Marketing is about creating a great

customer experience which creates connections that enable ongoing dialog and through these connections, relevant content spreads.

Marketing is no longer the blasting of a one way message, the message is a two-way conversation.

We no longer search for information, the information finds us. The key is being the source of the information your target audience is looking for.

Developing a Web Presence

Content is king!

- You can have the best ads, most followers and coolest design…but content is what converts traffic.

Usability/Design is a must.

- If your visitors cannot find what they are looking for, it will not matter that you filled your site with fantastic content.

Developing a Web Presence

Search Engine Optimization (SEO)

- The rules of SEO are governed by search engines. The rules can and do change.

(Google’s search algorithm now looks at your social media presence)

- Build user friendly, well formed-websites

- Cross promote your content and create back links to your site

- Create a community on social media. Every comment or mention helps your site’s ranking.

Developing a Web Presence

Social Media

- Develop a social media strategy. Do not be one of those companies that create a Facebook page or Twitter account without having a targeted audience or clear purpose.

- Listen, Establish Goals and Objectives, Develop a Plan, Develop Content, Engage and Measure.

Social Networks

Social Networks

Over 50% of the world’s population is under 30 years of age.

96% of millennials have joined at least one social network.

80% of companies use social media for recruitment and 95% of those use LinkedIn.

Years to reach 50 million Users:

- Radio was 38 years

- TV was 13 years

- Internet was 4 years

- Social Media Platforms was less than 2 years

Social Networks

Facebook (FB):

- If FB was a country, it would be the 3rd largest country in the world behind China & India.

- Over 600 million active users.

- 50% of users log in on any given day.

- Average user has 135 friends.

- On average, about 700 billion minutes per month on spent on FB by active users.

Social Networks

FB Continued:

- There are over 1 billion objects that users interact with (pages, groups and events).

- Average user is connected to 80 fan pages, groups and events.

- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos) are

shared each month on FB.

Social Networks

FB Continued:

- More than 70 language translations are available on FB and over 300,000 users helped translate the site through the FB translation application.

- More than 1 million developers and entrepreneurs from more than 180 countries have contributed to FB applications.

- Every month 70% of FB users engage with more than 500,000 platform applications on FB.

Social Networks

FB Continued:

- More than 1 million websites have integrated with FB.

- More than 150 million people engage with FB on external websites every month.

- There are more than 150 million active users that access FB via a mobile device.

- There are more than 200 mobile service operators in 60 countries working to deploy and promote FB on their products.

Social Networks

LinkedIn:

- Over 100 million professionals are using LinkedIn to engage customers, colleagues and prospects.

- LinkedIn is growing at roughly 1 million new users every week. That is more than one new

professional joining every second.

- Go to Place for professional networking!

Social Networks

Twitter (140 characters can speak volumes):

- Providing relevant content drives engagement, not how many followers you have.

- Over 150 million users.

- Over 200 million unique visitors per month.

- 300,000 new users each day.

- Over 600 million search queries each day.

Social Networks

YouTube:

- Second largest search engine in the world!

- Over 2 billion views per day.

- Approximately every 5 minutes, an additional 300 plus hours of video is uploaded.

Social Networks

Blogs:

- There are over 200 million blogs in the cloud today.

- 25% of search results for the world’s top 20 largest brands are links to user generated content.

- 34% of bloggers post opinions about products, services and brands.

Social Networks

Top 50 Social Media Platforms: Networking

- Classmates

- Facebook

- hi5

- Friendster

- LinkedIn

- MyLife

- Ning

- Plaxo

- Twitter

- XING

Social Networks

Top 50 Social Media Platforms: Promoting

- Google, Bing, Yahoo

(not technically social media, however all have tools for promoting)

- Blogging

(Blogger, Tumblr, Xanga, Joomla, Drupal, WordPress,Typepad)

- Forums

(Lefora, Zoho, Drupal, Vanila, Simple Machines)

- Email Marketing

(Constant Contact, iContact, Exact Target,Chimp Mail)

- Photo (Flickr, Picasa)

- Video (Howcast, Vimeo, YouTube)

- Music (iLike)

Social Networks

Top 50 Social Media Platforms: Sharing

- Crowdstorm (Product Information)

- Delicious, Digg, Reddit, Feedback

(Social Bookmarking or Voting)

- HootSuite, TweetDeck, Radian 6

(Managing multiple profiles)

- StumbleUpon

- Yelp

- Foursquare

Social Networks

The secret to success in Social Media marketing is to stop marketing your products and services.

Stop thinking like a wholesale distributor trying to complete transactions and start marketing your specialized knowledge.

In Social Media, it is all about content marketing. (Insights, Industry News, Observations, Useful Tips)

Blog Posts, Articles, Presentations, Whitepapers, E-books, Videos, Webinars, Podcasts.

Social Networks

Social Networks

Your website should be the hub of your online marketing efforts. Social networks should point back to it.

It takes time to develop relationships in the offline world, so why should the digital world be any different? Finding a new best friend in one tweet is rare.

Social Networks

A Few Benefits of Social Media: Creating a buzz online for your brand. Watching your message spread beyond the reach of

traditional media. Creating momentum through real time dialog. Power up Search Engine Ranking (Alexa) Word of Mouth marketing on steroids.

Email Marketing

Effective Email Marketing Tips: Set your objectives (promote, inform, relate) Use a Email Marketing Service Provider (EMSP). Email templates should reinforce brand identity. Manage your list properly.

(new subscribers, bounces, unsubscribes)

Email Marketing

Effective Email Marketing Tips: Comply with CAN-SPAM Act. Avoid Spam

- The words Free, Guarantee, Credit Card…

- ALL CAPITAL LETTERS

- Excessive Punctuation or symbols !!!, ???

- Excessive use of ‘Click Here’

- No ‘From’ address Track results and improve delivery strategy.

Why NeoCloud?

What We Do: NeoCloud Marketing helps small and medium size

companies navigate the complex and ever changing landscape of web-based social networks, content platforms and web-based media marketing.

We work with our clients to assess their needs, outline opportunities and provide an execution strategy for sustained success in the cloud.

Our mission is to help our clients create and maintain an effective web presence.

Why NeoCloud?

Our Solutions: Web Presence Checkup Website Design & Development SEO Blog Design Content Creation Social Media Marketing Email Marketing (Constant Contact)

Why NeoCloud?

The NeoCloud Advantage Many Internet Marketing & Social Media firms focus

exclusively on the technical elements of site design and optimization.

At NeoCloud, we combine our technical expertise with years of sales, marketing and customer service experience.

Our hands on business experience allows us to more effectively understand and deliver a quality marketing service to our clients.

Next Steps

A Good Referral for NeoCloud: Small to Medium sized companies looking to outsource

their online marketing strategy. Business Owner, Sales Manager, Marketing Manager No Knowledge, No Time or Both

Next Steps

Connect with NeoCloud: www.neocloudmarketing.com

Version 2.0 will be released shortly…

Next Steps

Connect with NeoCloud info@neocloudmarketing.com Facebook (NeoCloud Marketing, LLC) Twitter (@NeoCloudMarket) LinkedIn (Jason Schultz & Udo Misch) YouTube (NeoCloud Marketing Channel)

Final Thoughts

35 slides/ 7 covering NeoCloud (80-20 Rule) Covered a lot in short period of time…just like the

speed of the information being shared in the Cloud. “The single biggest problem in communication is the

illusion that it has taken place” – George Bernard Shaw