2

mySTARTinLIFE.com is a video library of interviews with some of the world’s most accomplished individuals from various industries and professions. Each story highlights where they started, how they started and their intricate journey to success. The site captures the individuality be-hind each accomplished goal, and how a person can make success happen for them self. Each video on mySTARTin-LIFE.com provides an inspirational, motivational and ed-ucational resource for anyone looking to start their own successful career.

Table of Contents

Concept..............................................2Objective...........................................3Mission..............................................4Interviews..........................................5Revenue Strategy...............................6Target Market......................................8Marketing Strategy.............................9Long-Term Growth...........................11Conclusion........................................13

3

To be the leading content provider of inspirational, educa-tional and motivational success stories on both the world wide web and in all of media. Thriving on society’s need and desire to achieve success, we seek to fill a need in the marketplace for a digital, new media solution by providing end users with content that highlights the success stories of the most accomplished people in the world. Delivered via a multi-touchpoint approach through various media outlets, our content can be precisely packaged and highly leveraged for optimal revenue generation, thus maximiz-ing shareholder value.

4

We Inspire.We Educate.We Motivate.You Start.

5

We Inspire.We Educate.We Motivate.You Start. Each video will bring the viewer through a story to invoke a state of

inspiration and motivation while educating the viewer on the subject matter.

Each video is an edited interview of an individual answering varia-tions of the following questions:

-”How did you get your start in the industry?”

-“What’s your motivation?”

-”What advice would you give someone looking to start in your field of work?”

-“Was there a particular individual or multiple people who helped you get your start?”

-“What was your first job?”

A biography of each interviewee is attached to each video to further highlight the accomplishments of the individual.

6

As our wealth of contacts and interviewees progresses, thus increasing site impressions, we look to capitalize on various ways to mon-etize the site and build on the established brand.

7

Colleges and High SchoolsmySTARTinlife.com will partner with various universities and educational institutions across the country to bring these interviews to the classroom in an interactive means via exclusive paid access delivery.

AdvertisingStandard banner ads combined with in-video ads specific to content can be delivered directly to the consumer. Further, various sections on the site can have presenting sponsors such as the featured section. The concept of interviewing top-level people who are allows for us to have direct access to these decision makers target these people to come on board as advertisers and sponsors.

Website Membership For a small monthly membership fee, people can gain ac-cess to exclusive interview content as well as access to ex-clusive interviews for members only.

Featured InterviewsAs viewership grows, we will give interviewees the option of having their interview be a “featured” or highlighted inter-view for a certain period of time. This opportunity will give the interviewee increased exposure thus giving their com-pany, product or service a great marketing and sales oppor-tunity. We will charge a fee to be a “feature” interview.

8

Young Adults - Ages 15-18

College Students - Ages 21-25

Mature Adults - Ages 35-45

The mySTARTinLIFE.com website speaks to the young kids, high school range who are just beginning to think about their career and professional future. As they seek colleges and take placement tests, all the decisions that are made from this point forward will reflect a long term career initiative. This target market will be attracted to the site to get basic information about potential careers, hearing the stories of the people who have been successful at these professions.

Upon reaching your senior year of college, a student has outlined their career objec-tives and have identified their long term ambitious. Yet upon graduation, the real world kicks in and its nothing like how they teach you in the books. Many kids suf-fer what’s known as a post graduation crisis as they struggle to find their footing on their career ladder. mySTARTinLIFE.com then becomes a perfect avenue for this age group to turn to as they look for inspiration and motivation to help propel them along their journey.

As the monotonous daily 9 - 5 workday wears on a person, one might begin to look towards other avenues to earn a living and fulfill some unfinished long-term life goals. mySTARTinLIFE.com is a perfect medium for where these particular people can become educated and inspired on how someone else might have achieved a similar goal or outcome.

E-Mail CorrespondencemySTARTinLIFE.com has access to email lists that total 100,000 people. Upon official launch date, emails will be dis-tributed directly to these lists via email blasts to inform them of the site and all the interviews we have to offer with the intent of converting these people into repeat viewers of the website.

Cross-Market PromotionAs we interview different people from different industries and professions, we will search for any such was to cross promote our interviews in correspondence with any initia-tives that the interviewee might have. An example would be embedding the interview video on the interviewees website or sending out an email blast to their customer base, its an opportunity to further promote the individual while at the same time promoting the site.

ViralA viral effort will be constructed to promote the site. A viral promotional video constructed to promote the site and the purpose of the site will be distributed to various outlets to stir buzz.

9

FacebookOne of the key marketing strategies is to market the site via Facebook. We will strategically post videos onto the wall of interviewees and friends to spark an intrigue. We will commu-nicate with friends of the site to inform them of upcoming in-terviews. An aggressive approach will be taken to update peo-ple with information that pertains to the newest interviews by mass messaging and putting together a team to post relevant videos on friends’ walls in accordance to their career goals.

School SystemsOne way mySTARTinLIFE.com will be marketed is directly in the school systems. Looking to partner directly with school boards and individual schools, we’ll look to distribute materials and set-up events to encourage students to visit the site and be-come more educated on their careers and futures.

Public RelationsStrategic placements of articles in magazines and on other websites talking about and promoting the site and the creation of the site will be key to generating awareness. Business, life-style and computer magazines, websites and blogs will all be good sources to place PR material.

10

11

The website is only the beginning of what will become a large-scale multimedia content delivery system of these compelling stories. Us-ing the website as the basis of the brand creation, mySTARTinLIFE.com will branch out into multiple media outlets all while continuing to inspire, educate and motivate others.

Live Streaming InterviewsAssociated with the website, once the fan base of the site has been solidified, we will start broadcasting some interviews live via the site, increasing user interactivity. The live interviews can be sponsored by a particular partner and can generate revenue via advertising and product placement.

Touring Speaker SeriesmySTARTinLIFe.com will take the interviews seen on the website and bring them to life in a series of panel style events in cities across the country. Showcasing the stories and interviewees from the site, the speaker tour will enhance not only the website but the sponsors of the website as we will deliver another way for advertisers to activate their commitments to the site. The speaker series will consist of 5 speakers per city, and will be an interactive discussion between au-dience and panelists as stories are told and questions are answered and people are yet again, motivated, inspired and educated.

MagazineMore of a traditional media, the START magazine will further extend the brand. The articles in the magazine will focus on inspiring inter-views but will also be geared toward the educational aspect delivery help tips, guides and how-to’s that enable and empower other peo-ple’s start. The magazine will be both print and digital format and will be deliveredd electronically by way of iPad like devices.

12

Documentary SeriesFor some of the more compelling success stories, a further in depth look at person should be taking in order to accurately portray the success. This is where the documentary series becomes key to the continued success of the mySTARTinLIFE.com brand. The series will take a microscopic look at ones story where research will be conducted, interviews of past colleagues and community member will be performed and the story will be brought to life.

Talk ShowPiggybacking on the success of the live interviews, mySTARTinLIFE.com will produce a show on TV, giving the brand yet another media outlet delivery. The show will consist of the same format as all the other platforms, bringing on celebrities, executives, and successful people alike to tell their story about how the got started.

Book/MemoirContinuing with the story telling theme, the book or memoir will document the journey and the story of the start and creation of the mySTARTinLIFE.com website and media network.

DVD SeriesA DVD series of the documentary series will be distributed thor-ough various retail providers and will include bonus footage from interviews and documentary.

Non-profitWe will partner with and establish non-profit initiatives that will further help us achieve our goal of educating people. The non-prof-it will allow us to get hands on with the people who watch our in-terviews and buy our products, thus furthering the reach of the brand.

Contact

PO Box 79016

Atlanta, GA 30357

info@mystartinlife.com

(404) 831-9326

mySTARTinLIFE.com has started on its way to creating a media distribution network of content that can potentially be viewed by and benefit every single individual with ac-cess to broadband, television or a wireless device in not only the United States but the World. With hard work, a great team and strategic partners, the organization can capture the large scale audience by being a modern day digital media storyteller of inspiring, motivational and edu-cational success stories. We can enrich the lives of all by providing a valuable, educational and entertaining product that propels a societal need to to be successful thus cre-ating a more driven and sophisticated society.

13