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Social Media MarketingHart Associates
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In the year 2000....
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In the year 2000....
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In the year 2009....
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State of Social Media
412 Years it would take to watch all Youtube videos
3,600,000,000 Uploads to Flickr as of June ’09
3,000,000 Tweets per day
5,000,000,000 Times Facebook is visited per DAY
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State of Social Media
3/4 People in America use social media.Forrester, The Growth Of Social Technology Adoption, 2008
What does the public think?
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86% of Americans expect to have brands listening to them in the social media.
*2008 Cone Business Survey
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PEOPLE. PLACES. INFO.It’s about
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A revolution doesn’t happen when society adopts new tools. A revolution happens when society adopts new behaviors. Clay Shirky
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‣ What are you trying to accomplish?‣ Is it right for you?‣ Are you prepared to lose control?‣ Who will maintain it?‣ How does it integrate?‣ How will you measure success?
Before you start...
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Stop Thinking CampaignsStart thinking Strategy
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Steps to Social Media
Recommendations
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Where to Start?
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‣ Read other blogs‣ Write about what you know‣ Doesn’t have to be long‣ Keep a list of topics‣ Video/Photos‣ Provide good links‣ Not a news release
Social Media Policies‣ Tell the truth‣ If you are wrong, or need to clarify
that is ok‣ Reply to comments or address them‣ If you make a claim, cite the source‣ This is a conversation, disagreements
happen‣ Be transparent, human‣ Whatever you post, think about your
grandmother. What would she say?
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ROI Measure/Adjust
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‣ # of submissions/comments‣ # of friends, fans, members over time‣ # of new names added to email file‣ # of video / photo views‣ # of subscribers (RSS, blog)‣ # of blog and wall comments‣ # of voting participants‣ # of blogs linking to us / covering our story (consider
quality)‣ # of friends recruited
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Where is thisGOING?
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Type Years World UsageAutomobile 100 800 Million
PC 30 850 MillionLandline Phone 110 1.3 Billion
Credit Card 40 1.4 BillionTV 60 1.5 Billion
Mobile Phone 35 4.1 Billion
* Source: Mobile Web Design
Talk about a Revolution?
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Want to learn More?
Stay in touch
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@drintelmannTwitter
hartinc.comWeb
slideshare.com/drintelmannThis presentation
