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Evolution Of Product Technology
Transistor
1.3 BILLION(10000000)
To play CS , Req/PC:-
• 4sacks full of transistors.• 4000sq ft area for PCB.• .7V * 1.3 billion->45000Volts (25k volts for trains)• Sound Produced equivalent to that produced by a
steam engine.• Rate of change of temperature in the circuit : 4 per minute.• Large heat sinks + AC required.• Minimum expected setup cost: Rs1.62B• Minimum setup time: 2 months (At least)• Expected play time???????
OR
Solution: Dedicated Graphical Processing Unit (GPU)
CPU- The Boss GPU
Monitor
Sends info abt image
Use every pixel properlyDecision for 1 million pixels per frame.In gaming 60 frames processed per second
1million *60 = 60 million decisions per second.
These decisions get reflected on screen
Competitive Analysis
Nvidia’s Competitors - AMD & Intel
• Advanced Micro Devices, Inc American Multinational founded in 1969 based in California Second largest microprocessors supplier (18.8% market share) in
the world and one of the largest suppliers of GPUs Revenue is US $6.5 billion
• Intel Corporation American Multinational founded in 1968 based in California World’s largest microprocessors supplier (80.3% market share) Revenue is US $ 54 billion
References : www.amd.com and www.intel.com
Competition – Product WiseNvidia AMD Intel
Dedicated Graphics Card (GeForce)
Dedicated Graphics Card (Radeon)
Graphic Chips (Onboard GPU)
Tegra (Mobile Processors) Computer Microprocessors Computer Microprocessors
Motherboard Chipsets (nForce)
Motherboard Chipsets Motherboard Chipsets
- - Integrated Circuits
- - Flash Memory
- Embedded Processors Embedded Processors
Graphics processors for servers and workstations
(Quadro & Tesla)
Graphics processors for servers and workstations
(FirePro & FireStream)-
Graphics Card Market
• Highly Vulnerable• Technology Life Cycle is very short• Every 15 days companies launch a new improved Graphics
Card
55%45%
Dedicated Graphics Card Market Share
AMD Nvidia
Evolution of Product Technology • IBM manufactures the first Video Card (MDA or Monochrome
Display Adaptor) in 1981 with PC and later they developed VGA or Video Graphics Array in the late 1980s
• Intel developed AGP or Accelerated Graphics Port which resulted in the formation of companies like Nvidia and ATI
• Further Intel developed PCI or Peripheral Component Interconnect and PCI Express which increased the competition in 1990s
• Initially Nvidia was the main player but after the year 2001 ATI started acquiring Nvidia’s market
• In 2006, AMD acquired ATI and the Incremental innovation continued
• In 2008, Intel developed microprocessors with integrated GPU (Radical Innovation)
• Nvidia and AMD keep exchanging the top place in the dedicated GPU market