Zhaoyu LiMBA

Team#17 Career/Employer Review

1

Mockup

Ruiqi HuMS Management

Linwei ChenMS Management

Day 1 Day 2 Day 3 Day 4 Total

CustomerDiscovery

40 (online survey)18 (interview)

25 (interview) 40 (interview) 10 (partner & channel) 133

Jan 17th, 2013

- Communities- Co-creation - Automated web based services

Day1_Women’s Career Website

- Professional women- Female students- Women’s social groups

- Engineering: design platform build platform- Platform management- Platform promotion

A social network customized for professional women/ female college students.

- Strategic-alliance: women groupswomen Clubs

- Coopetition: other major SNSfacebook/linkedin

- Joint ventures

- Customers

Cost – driven:- Development- Promotion- Maintenance

AdvertisementPremium ServiceSubscription

Online (promotion)Offline (events)

Human resources: technology, marketing, Influential customers

4

3 21

7

86

59Team17_Page 2/22

“No clear value prop!” “Confused by your overall idea…”

“You’re operating in a super competitive market!”

- Communities- Co-creation - Automated web based services

- Professional women- Female students- Women’s groups

- Engineering: design platform build platform- Platform management- Platform promotion

- Strategic-alliance: women groupswomen Clubs

- Coopetition: other major SNSfacebook/linkedin

- Joint ventures

- Customers

Cost – driven:- Development- Promotion- Maintenance

Online(promotion)Offline (events)

Human resources: technology, marketing, Influential customers

A social network customized for professional women/

female college students.

Segment 2-Women Aged 25-35-Experienced Professional

Get:-Social media Partners -Initial influencersKeep:-Positive experience -Active online communityGrow: -Word of mouth -Social media buzz

- Women’s Career Experiences & life-work-balance Advice Sharing

- Intimate bonds which allow easier networking - Interactive participation and sharing of experiences and advice for weekly topics

Segment 1-Women Aged 18-25-No or little work experience

-Ad-words-Premium Service-Subscription

-Sponsorship-Google Ad-words

3

Day2_Sheccess

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“Too many SNS!”

“Eh…I would rather seek 1-on-1

mentorship…”“Not interesting.”

A lot of mentorship service…

Why still need that

- Free: Hard to find - Paid: Expensive

Day 2 Night………

Mentorship

5:00 PM 7:30 PM 11:00 PM

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- Free: Hard to find - Paid: Expensive But WHY??

How about we do peer to peer ! Like case interview !

We can provide a a Mock Interview Platform!

Customers expect:Mentor >> Mentee in terms of ability

This causes Mentor < Mentee in terms of #

Day 2 Night… 3:00 AM5:00 PM 7:30 PM 11:00 PM 9:00 AM

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Day3_MockUp

- Automated online services

Young People-18-30-preparing for an interview

-Platform building/maintenance-Online tools/packages development

- Free and easy Mock-interview matching (can list your requirements of interviewers)

-Active users who will help (virtual money system)

-Online tools/packages for interviews----video, record, case-study cases, intellectual questions, whiteboard…

-LinkedIn-Education institutions (Case study workshops, interview preparing workshops)

- Development- Promotion- Maintenance

-Virtual money selling-Advertisement(books, companies…)-Offline events

Online-Interview tools-Active users

4

3 21

7

86

59

“Hmmm…. I didn’t quite understand it…”

“Interesting…”

“I Like it!”“Wow!”

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Day3_What we learned

Virtual Coin system is too complicated !

Level System based on points accumulation

Few professionals will join !

Not our target segment for now

Interviewers qualified? Rating System

School Career Center

They are CHANNEL & PARTNER

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- School Career Office - Recruiting firms-Career websites

- Automated online services

Day4_MockUpYoung People-18-30-preparing for an interview

- Students seeking internship/full time jobs (especially consulting)

- People seeking a part-time job by giving interviews

-Platform building/maintenance-Online tools/packages development

- Free or paid customized P2P video mock interview

-Full interview toolkit (e.g: consulting cases, interviewee folder, question bank…)

- Annotated Recorded video for review

- Convenience scheduling

-LinkedIn-Education institutions (Case study workshops, interview preparing workshops)

- Development- Promotion- Maintenance

-Virtual money selling-Advertisement(books, companies…)- Commission from paid interviews- Premium service

- Interview tools - Active users- Interview question bank (case bank)

“…Have you thought about legal issues?...”

“Potential conflict of interest”

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Sign in with LinkedIn account Complete profile and preference

Random match now Or make appointment

Workflow

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- School Career Office-Career websites-Student case study, interview preparing, speaking groups

Day5_MockUp

- Students preparing for internship/full time jobs interviews (especially case interviews)

- Students seeking a part-time job by giving interviews

-Platform building/maintenance

-Online tools/packages development

- Free or cheap customized P2P video mock interview

-Full interview toolkit (e.g: consulting cases, interviewee folder, question bank…)

- Annotated Recorded video for later review

- Convenience scheduling

-Company recruiting team

-Interview preparing workshops

- Development- Promotion- Maintenance

-Commission from paid interviews-Premium service-Advertisement(books, companies…)

- Interview tools - Active users- Interview question bank (case bank)

Get:-Student consulting groups-Students seeking part time jobKeep:- Level + Rating systemGrow:-Word of mouth

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Customer Segments

Want to help each other with Mock Interviews

Seek a part-time job by giving interviewsFeel happy and honored to help

(Alumni)

Extremely experienced

mentors

Students

Professionals

Target(Get)

Further Target(Grow)

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Value Proposition:

- Wide and easy matching of partners

- Case Bank

Value Proposition:

- Interviewees gets valuable suggestions

- Interviewers find a way to help others and earn pocket money

CollegeStudent

CollegeStudent

Free P2P

CollegeStudent

GradStudent

Paid P2P

Business Model

Mockup

School Career Office

Career websites

Case study groups, etc

Channels

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Revenue Model

Mockup

Paid Service$$$$

3% fee

$ PremiumService

$$

PremiumService

$$

Advertisements

$$

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What We Have Learned So Far

• College/B-school students have robust demand for mock interview partners (particularly for case interviews)

• Customers are willing to pay a premium to conduct mock interviews with peers who have ex experience (including work/ internship, or just interviews, etc) in target industries

• Potential interest from strategic partners (85 Broads for instance) and advertisers (WeHire)validated

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Next Steps

• Build an Demo

• Continue to test customer segments

• Meeting with strategic partners (appointment with 85 Broads already set up) to discuss go-to-market opportunities

• Research user acquisition costs

• Deep dive on revenue stream segmentation

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Segment Size -US Market

Appendix

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Segment Size -US MarketUS college and grad students

Need mock

interviews

Willing to pay

for service

Total: 17.5 M 1

Served: 10.5 M

1. National Center for Education Statistics, Digest of Education Statistics, 4/28/2013

2. Mockup Survey, 1/17/14

60%2

50%2

Target: 4.2 M

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Archetype of Customers

Junior@StanfordPreping for case interviews

Junior@ColumbiaPreping for case interviews

Value Proposition:

- Free Peer-to-Peer mock interviews

- Able to connect with partners across the country

- Case Bank

Senior@NYUPreping for I-Banking interviews

MBA student @Tuck with previous wall street experience

Value Proposition:

- Interviewees gets valuable suggestions

- Interviewers find a way to help young students and earn pocket money

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