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The Geometry App The Fun Way To Learn High School Geometry Team #1 Ahmed Cheema, EMBA 2015 Dongyang Fu (D), IEOR 2014 Liron Mandelbaum, EMBA 2014 Samarth Raut (Jeet), TC 2014 Justin Verga, EMBA 2015 Day 4 Interviews: 11 Total # of Interviews: 55

Geometry app columbia univ jan 2014

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Page 1: Geometry app columbia univ jan 2014

The Geometry AppThe Fun Way To Learn High School Geometry

Team #1• Ahmed Cheema, EMBA 2015• Dongyang Fu (D), IEOR 2014• Liron Mandelbaum, EMBA 2014• Samarth Raut (Jeet), TC 2014 • Justin Verga, EMBA 2015

Day 4 Interviews: 11Total # of Interviews: 55

Page 2: Geometry app columbia univ jan 2014

Key Partners

App development firm

Geometry teachers nation wide

Math organizations nation wide

Key Activities

Design game to fulfil Core Curriculum Standards for the US so this app can directly help students on tests.

Develop a network of students and teachers to help drive product development.

Value Propositions

Take the boredom and stress of learning geometry through repetition and design a game that makes the repetition fun and intuitive. Focus on Geometric Proofs (Van Hiele Level 3) because students seem to struggle the most with those.

Value to Students• You can play a fun game and learn

Geometry topics you will have to know for school and state exams

• It’s a fun way to do lots of Geometry problems (proofs)

• Share the hard proofs you did with your friends via social media

Value to Teachers• Develops interest in Geometry• Follows Core Curriculum Standards • Improves students grade on

standardized exams

Value to Parents• Early experience in geometry can

lead to better grades, above average results -> get into better college

• Kids play educational game

Customer Relationships

Automated app store relationship with end users, ask for feedback via app store. Create Facebook page for product.

Involvement with teachers organizations

Involvement with math organizations

Customer Segments

The end user of the app:Primary market: High School Students 14 to 16 years old:4 Million students enter high school in the U.S. every year. 4M students taking Geometry in 10th or 11th grade. 48% have iPhones, assume larger portion have other smart phones.

Secondary MarketGMAT takers:260,000 GMAT test takers every year. Assume almost 100% have smart phones. GMAT requires an understanding of Geometry,

Key Influencers:Parents of the 4Million students who have to take Geometry at school

Teachers in 24,000 public schools. 770k teachers in secondary schools

Key Resources

App development firm. Start with a ‘rent’ model for developers to prove out viability.

Freelance graphic designers for games’s graphic elements.

Channels

App stores (android and apple)

Direct sale to schools

Cost Structure

Game development fixed $100,000 (estimated high end)Apple/Android App store cut variable 30% of salesAdvertising costs (google ad words) first year $50,000 (estimated)

Revenue Streams

Possible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year213,000 users * $2 = $426,000– 30% cut $127,800 = $298,200 per year

Possible High End (yearly)10% of cust segment at $4 per app426,000 users * $4 = $1,704,000 – 30% cut $511, 200 = $1,192,800 per year

Business Model Canvas: Geometry Game – Day 1 1/13/14

Page 3: Geometry app columbia univ jan 2014

Key Partners

- Geometry teachers

- Math organizations

- PTA

Key Activities

- Content follows Core Curriculum

- Network of students and teachers

- Out of game collaborative platform

Value Propositions

- Make learning Geometry engaging

- Focus on Geometric Proofs- Endogenous Fantasy

Value to Students- Fun + Learning- Share achievement on

social media

Value to Teachers- Student interest in

Geometry- Follows Core Curriculum- Improves students grades

Value to Parents- Better grades- Productive activity

Customer Relationships

Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject

areas- Additional

platforms (Flash)

Customer Segments

High School Students• 13 to 16 years old• 4-8 Million students

taking Geometry• 48% have iPhone

Mathematics Teachers at Private Schools

Parents

- GMAT takers- Puzzle app game

enthusiasts

Key Resources

- App Developers- Graphic Designers

Channels- App Store- Flash Platforms

like BrainPop- Direct Sale to

Private Schools- Direct sale to

public schools

Cost Structure

- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000

(estimated)

Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year

Business Model Canvas: Geometry Game – Day 2 1/14/14

Page 4: Geometry app columbia univ jan 2014

Key Partners

- Geometry teachers

- Math organizations

- School Boards- PTA

Key Activities

- Content follows Core Curriculum

- Network of students and teachers

- Out of game collaborative platform

Value Propositions

- Make learning Geometry engaging

- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format

Value to Students- Fun + Learning- Share achievement on

social media

Value to Teachers- Student interest in

Geometry- Follows Core Curriculum- Improves students grades

Value to Parents- Better grades- Productive activity

Customer Relationships

Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject

areas- Additional

platforms (Flash)

Customer Segments

High School Students• 13 to 16 years old• 4-8 Million students

taking Geometry• 48% have iPhone

Mathematics Teachers at Private Schools

Parents

- GMAT takers- Puzzle app game

enthusiasts

Key Resources

- App Developers- Graphic Designers

Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to

Private Schools- Direct sale to

public schools

Cost Structure

- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000

(estimated)

Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year

Business Model Canvas: Geometry Game – Day 3 1/15/14

Page 5: Geometry app columbia univ jan 2014

Key Partners

- Geometry teachers

- Math organizations

- School Boards- PTA

Key Activities

- Content follows Core Curriculum

- Network of students and teachers

- Out of game collaborative platform

Value Propositions

- Make learning Geometry engaging

- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format

Value to Students- Fun + Learning- Share achievement on

social media

Value to Teachers- Student interest in

Geometry- Follows Core Curriculum- Improves students grades

Value to Parents- Better grades- Productive activity

Customer Relationships

Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject

areas- Additional

platforms (Flash)

Customer Segments

Middle School Students• 10 to 13 year old• 4-8 Million students

taking Geometry• 48% have iPhone

High School Students• 10 to 13 year old• 13 to 16 years old• 4-8 Million students

taking Geometry• 48% have iPhone

Mathematics Teachers at Private Schools

Parents

GMAT takers

Puzzle app game enthusiasts

Key Resources

- App Developers- Graphic Designers

Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to

Private Schools- Direct sale to

public schools

Cost Structure

- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000

(estimated)

Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year

Business Model Canvas: Geometry Game – Day 4 1/16/14

Page 6: Geometry app columbia univ jan 2014

Key Partners

- Geometry teachers

- Math organizations

- School Boards- PTA

Key Activities

- Content follows Core Curriculum

- Network of students and teachers

- Out of game collaborative platform

Value Propositions

- Make learning Geometry engaging

- Focus on Geometric Proofs- Endogenous Fantasy- Multiplayer Format- Appealing theme for both

Boys and Girls (Geo Armada Pirate)

Value to Students- Fun + Learning- Share achievement on

social media

Value to Teachers- Student interest in

Geometry- Follows Core Curriculum- Improves students grades

Value to Parents- Better grades- Productive activity

Customer Relationships

Get- Free to download- Adwords- PTAKeep- Engaging GameGrow- Different subject

areas- Additional

platforms (Flash)

Customer Segments

Middle School Students• 10 to 13 year old• 4-8 Million students

taking Geometry• 48% have iPhone

High School Students• 10 to 13 year old• 13 to 16 years old• 4-8 Million students

taking Geometry• 48% have iPhone

Mathematics Teachers at Private Schools

Parents

GMAT takers

Puzzle app game enthusiasts

Key Resources

- App Developers- Graphic Designers

Channels- App Store- Summer Schools- Flash Platforms- Direct Sale to

Private Schools- Direct sale to

public schools

Cost Structure

- Game development fixed $100,000 (estimated high end)- Apple/Android App store cut variable 30% of sales- Advertising costs (google ad words) first year $50,000

(estimated)

Revenue StreamsPossible Low End (yearly):5% of 4M High School Market: 200,000 per year5% of 260k GMAT Market: 13,000 per year200,000 users * $2 = $400,000– 30% cut $120000 = $280,000 /yearPossible High End (yearly)10% of cust segment at $4 per app400,000 users * $4 = $1,600,000 – 30% cut $480,000 = $1,120,000 per year

Business Model Canvas: Geometry Game – Day 5 1/17/14

Page 7: Geometry app columbia univ jan 2014

Apple Editors Choice for High School Math Education GAMES

This is the only game on the list, ranked 177 in paid Education Game List

There are no Geometry games on this list, nor are there any true games for HS level Geometry on the

app store.

Page 8: Geometry app columbia univ jan 2014

• Game-based Learning companies garnered $149.4 million in private funding in 2012

• Of the 33 Game-based Learning companies funded in 2012, 23 were mobile edugame companies

• Breakout by Target Customer • 23 were consumer facing,

with 20 of them targeting early childhood learning

• 5 were PreK-12 – all of them targeting the early grades

• 3 were healthcare-facing edugame companies

• And only one investment each made to higher education and corporate edugame companies

Presc

hool

Grade

s K-2

Grade

s 3-

5

Grade

s 6-

9

Grade

s 10

-12

Higher

Ed

Adult

Prof

Adult

Consu

mer

0%

5%

10%

15%

20%

25%

30%

35%31%

9%

3%6% 5%

8%

12%

26%

Percent of paid mobile education apps by target

Source: Abmient Insight 2013

COMPETITIVE LANDSCAPE EDUCATION GAMES

Page 9: Geometry app columbia univ jan 2014

COMPETITIVE LANDSCAPE EDUCATION GAMES

Source for Number of Downloads: www.xyo.net * Released on May 8th, 2012 ** Released on Apr 18th, 2013

Number of DownloadsType Game Cost iPhone Android iPad Total Revenue

Game Concepts Minecraft $6.99 8,000,000 2,500,000 2,000,000 $87,375,000 Game Concepts Sid Meiers Pirates $2.99 150,000 355,000 $2,219,950 Game DragonBox Algebra 5+ * $5.99 53,000 13,000 40,000 $634,940 Game DragonBox Algebra 12+ ** $9.99 25,000 5,000 11,000 $409,590 Game Stack the States $0.99 247,000 8,200 123,000 $374,418 Game Algebra Touch $2.99 79,000 - 61,000 $418,600 Game Pocket Law Firm Free - - 46,000 0

Kids Toca Hair Salon 2 $2.99 1,700,000 - 612,000 $6,912,880 Kids Endless Alphabet $5.99 394,000 253,000 $3,875,530 Kids Super Why $3.99 76,000 39,000 56,000 $682,290 Kids Math Fact Master $0.99 40,000 15,000 $54,450 Kids Math Bingo $0.99 160,000 90,000 $247,500 Kids Math Summoner $2.99 2,300 $6,877 Calculator Math Pro $1.99 19,000 - - $37,810 Calculator Geometry Pro $0.99 4,500 - - $4,455 Calculator Wolfram Algebra $1.99 21,000 6,200 $54,128 Calculator Wolfram PreCalculus $1.99 3,900 1,000 $9,751 Geo Reference Icrosss $0.99 54,000 25,000 $78,210 Geo Reference Geometry Pad+ $5.99 5,600 $33,544 Problems MathBoard $4.99 28,000 1,000 40,000 $344,310 Problems iTooch 7th Grade Math $4.99 1,100 1,100 $10,978 Problems iTooch 6th Grade Mat $4.99 1,000 3,700 $23,453 Problems iTooch 8th Grade Math $4.99 1,000 $4,990

Page 10: Geometry app columbia univ jan 2014

Games

Online Learning

Mobile

$1B

$1.25 B, spent by teens on games

yearly $489 X 25.6M

$170M spent on K-12 games

Mobile EduGames$190M

Non-Mobile

EduGames$117M

Chocolate Covered Broccoli

Gamification of text books

Endogenous Fantasy, learn in a deep engaging environment

COMPETITIVE LANDSCAPE EDUCATION GAMES

OUR GEOMETRY APP

Page 11: Geometry app columbia univ jan 2014

PROPOSED EXPERIMENTS

> Run MVP by students and teachers

• 2-3 versions of the Geometry Combat system

• Graphic design examples

• 3 story lines (Euclid’s Odyssey and armada, Geometry Destruction Co.)

> Open end questions on what the pain points are for Geometry teachers

> Checking how teachers follow the Standard Core Curriculum

> Optimize pricing by asking to pre-pay for product by schools

Page 12: Geometry app columbia univ jan 2014

INVALIDATED & NEW FINDINGS- Little or no purchasing power

Up to 5 dollars is the sweet spot

- Played by students not taking Geometry

Little interest in playing such a game when not learning Geometry

- Single Player adventure game

Multi players competition game

- Regular school term

Summer school more open to using new teaching tools

- Targeting High School Students: 13 – 16 Year Old

Target Middle School Students: 10 – 13 Year Old

IDEAS CONFIRMED- A game that focus on Geometry proofs

- Should be Fun Fun Fun (Endogenous Fantasy)

- Share on social media

Page 13: Geometry app columbia univ jan 2014

HYPOTHESIS, EXPERIMENTS & RESULTS

> Market Opportunity in monetizing from B2B High School Sale

• Learned that process takes over a year and is very political driven We decided to avoid this channel even though the revenue per app can be higher

> Target age group 13-16

• Speaking to students it seemed like that audience has no interest in education game and teachers confirmed that lower age kids are far more open to learning through gaming target age is now 10-13

> Tested if spaceship game theme appeals to both Boys and Girls

• Found out that pirate theme is more appealing to girls

Page 14: Geometry app columbia univ jan 2014

Day 1 Day 2 Day 3 Day 4 Day 5

Users• High School

Students • 13 – 16 Yr Old• GMAT Test Takers• Puzzle Game

Enthusiast

Theme• Single Player• Euclid’s Odyssey• Euclid’s Armada

(space game)

Game Mechanics• Many Geometry type

problems• Proofs are combat

Users• High School

Students • 13 – 16 Yr Old

Theme• Euclid’s Armada

(space game)• Out of Game

Collaborative Platform

Game Mechanics• Proofs are combat• Proofs are integrated

in to other game elements

Users• High School

Students • 13 – 16 Yr Old

Theme• Multiplayer Player• Euclid’s Armada

(space game)• Out of Game

Collaborative Platform

• Interaction with Social Media

Game Mechanics• Proofs are integrated

in to other game elements

Users• High School

Students • 13 – 16 Yr Old• Middle School

Students • 10 – 13 Yr Old

Theme• Multiplayer Player• Euclid’s Armada

(space game)• Geo Armada (Pirate)• Out of Game

Collaborative Platform

• Interaction with Social Media

Game Mechanics• Proofs are

technology• Combat is ship

based

Users• Middle School

Students • 10 – 13 Yr Old

Theme• Multiplayer Player• Geo Armada Pirate• Out of Game

Collaborative Platform

• Interaction with Social Media

Game Mechanics• Proofs are

technology• Combat is ship

based

GAME DESIGN MODEL

Page 15: Geometry app columbia univ jan 2014

TITLE SCREEN

Geo ArmadaNecessity is the Mother of Exploration

CAMPAIGN

MULTI PLAYER

TUTORIAL

Page 16: Geometry app columbia univ jan 2014

CHARACTER CUSTOMIZATION

Name

Gender <M> <F>

Alliance: Federation

<<Hair Color>><< Hair Style>><< Skin Color>><< Eye Color>>

Page 17: Geometry app columbia univ jan 2014

SHIP DESIGN

<< Ship #1 >>

Sails: Speed

Haul: Armor Guns Rudder: Maneuv.

Head Sail Level 1Main Sail Level 2????????????????????????????????????

Page 18: Geometry app columbia univ jan 2014

GAME MAP

Page 19: Geometry app columbia univ jan 2014

SHIP COMBAT DEFENSE

Page 20: Geometry app columbia univ jan 2014

SHIP COMBAT OFFENSE

Ship Deck

Page 21: Geometry app columbia univ jan 2014

TECHNOLOGY TREE: GEOMETRY DISCOVERY MAP

Top Sail L1 Top Sail L2 Main Sail L2Top Sail L3

Main Sail L1

Cannons L1

Cannons L3

Cannons L2Haul L1 Haul L2

Haul L3

Haul L4

Cannons L4

Metal Craft

Wood Craft

Measure

Rope

Page 22: Geometry app columbia univ jan 2014

13

5

2

4

TECHNOLOGY FORGE: EXPLORING

A B

C D

HINT

Page 23: Geometry app columbia univ jan 2014

13

5

2

4

TECHNOLOGY FORGE: REVIEWING INFORMATION

A B

C D

Given: AB//CDProve m<1=m<2Prove m<1=m<5???????

HINT

Page 24: Geometry app columbia univ jan 2014

13

5

2

4

TECHNOLOGY FORGE: SELECTING PARTS

A B

C D

HINT

m<1 = m<2

Page 25: Geometry app columbia univ jan 2014

m<1 = m<2 Math

TECHNOLOGY FORGE: PROVIDING A REASON

HINT

13

5

2

4

A B

C DGiven

Page 26: Geometry app columbia univ jan 2014

m<1 = m<2

Given

Math

TECHNOLOGY FORGE: PROVIDING A REASON

P: Angle AdditionT: Angle BisectorT: CorrespondingT: SupplementaryT:?????T:?????T:?????

X

HINT

Page 27: Geometry app columbia univ jan 2014

m<1 = m<2

Given

Math

TECHNOLOGY FORGE: PROVIDING A REASON

T:SupplementaryAre two angles whose measures have the sum of 180

X a

HINT

Page 28: Geometry app columbia univ jan 2014

13

5

2

4

TECHNOLOGY FORGE: REVIEWING PROOF

A B

C D

HINT

Page 29: Geometry app columbia univ jan 2014

13

5

2

4

TECHNOLOGY FORGE: EARNING THEOREMS (STARS)

A B

C D

Statement Reason1.m<1+m<3=180 Supp. Angles2.m<2+m<3=180 Supp. Angles3.m<1+m<3=m<2+m<3 Reflexive4.m<1=m<2 Subtraction

HINT

UNLOCKED: NEW THEOREMVertical Angles Are Congruent

Page 30: Geometry app columbia univ jan 2014

HEAD TO HEAD

Player 1

Player 2