Mobile Multimedia Services

for

Information, Communication, Brand Building

Ronald Cedervaldh, VP Business Development

www.mobizoft.com

Why Mobizoft?

► Scandinavian market leader for mobile multimedia with top quality

► More than 40 large customers, among them SVT, IDG and

Mediaprovider

► Mobizoft’s solution works with all mobilephones and all networks

► Full convergence between PC – Mobile, from one URL

► Top quality means:

• Better experience, more potential viewers

• Satisfied customers will always come back for more

• Increased willingness to pay for higher value and quality

► Managed service or enterprise installation, quick and simple integration

Example customer scenario (1)

Media – stand alone companies or clusters

► You reach more readers/viewers by adding the mobile channel

► You pull more traffic to your existing channels (Web, TV, radio,

newspaper)

► Customized news for each user

► A new channel that can be launched immediately without hassle

► Mobile video is perfect for ”news tips” from readers/viewers. Capture a

video with the mobile phone and upload it to your favorite news provider

► Bonus: one interface for editors to publish for both Web and mobile

Example customer scenario (2)

Large Enterprises – Internal Communication

► A majority of the personnel do not sit by a computer

► Geographical independence

► Reduced travels on-line presentations

► Increased personnel participation

► CEO speeches/internal training

► Field workers reports from the mobile phone

► Mobile internal webs sites

► Alarms

Example customer scenario (3)

Retail & Brands

► Brand building & Image

► Build customer loyalty

► Company presentations

► Product presentations

► Inspire and create an interest

► Product placements

► Campaigns that draw customers to the Web or store

► Special offers to loyalty club members

► One link to the content

► Adapt text font size

► Image scaling

► Select the right video format

► Encode and optimize

► Streaming

► Media Storage

► Video CMS

► Statistics

Mobizoft C4M

Customer Success: SVT

► SVT (Swedish Television) is the largest TV broadcaster in

Scandinavia

► SVT upgraded their mobile TV solution and now use Mobizoft

C4M™ to achieve optimal video quality in all devices

► Primarily news and weather in

the first phase

► Link: mobil.svt.se

Customer Success: H&M

► H&M is a global fashion company with retail stores across the

world

► H&M uses Mobizoft C4M™ for their global fashion-TV

► Link: m.hm.com

Customer Success: IDG

► IDG is an international publisher with a wide range of technical

and financial magazines

► IDG created their own mobile web sites and uses Mobizoft

C4M™ to adapt the content to all devices

► More than 10 online magazines

► Mobile-TV with latest news

► Link: mobil.idg.se

Customer case: Mediaprovider

► Mediaprovider is one of

Scandinavia’s largest publishers

of magazines for consumer

electronics

► Device optimized videos, images

and text.

► Integrated with existing

publishing system

► Link: www.mobil.se

Customer Success: Jägareförbundet

► Jägareförbundet is a hunting community in Sweden

► The hunters film and upload videos directly from the forest and they get published on both

the PC and mobile web

► Automatic adaptation of images and text

► Link: m.jagareforbundet.se

Customer Success: Malmö city

► Campaign site from Malmö city

with user generated content

(UGC)

► Link: flippat.se/mobil

Market update

► 30% - 40% surf through the mobile

• 85-95% with iphone

• “Kill time”

• “Save time”

► E-mail is out – today’s users demand faster communication

► SMS is the entrance to surfing

► Where do they surf?

• mobil.se - most popular mobile web-sites

► Multimedia strengthen the message and provides a better

experience

► Advertisement in the mobile is extremely powerful

Management Interface

Screenshots

Demo

Login with:

User name: demo

Password: mobizoft

Demo

Everything is available as a service

Extremely simple to upload content

Demo

Preview and publish.

Automatically generated mobile

page with playlist and your own

logotype

DemoLinks for Web and SMS

Available directly from the mobile

EPiServer CMS 5 Plugin

Screenshots

EPiServer CMS 5, Video

EPiServer properties:

► Font size (existing text or RSS feed)

► Image

► Upload

► Video

• Playlist

• Single video

Mobizoft C4M – EPiServer CMS 5

CMS Integration

► API for integration with any CMS

► Build your own mobile Web or let us help you with it

Why a mobile strategy?

► Mobile phones become an increasingly important channel for your

customers to:

• Receive information when the need arise and they have time

• Information that is tailormade for the customer gives added value

• Communicate without calling

• No downloads required

► Mobile phones become an increasingly important channel for you to:

• Get an important customer database with phone numbers

• Reach a selected target audience with your message

• Drive traffic to your Web, newspaper or store

• Make use of unique functions, such as SMS, Internet on the go, Unique

ID, always carried, camera, video camera, music player, electronic

payment, positioning, etc.

Thank you for your attention

For more detailed information about our solutions

Please visit us at WWW.MOBIZOFT.COM