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September 2016
Mobile Video: ExposedDecember 2016
500 U.S.-based consumer respondents surveyed in October 2016, ranging in ages from 19 to 70.
About this study
THE FINDINGS
THE SMARTPHONE IS BECOMING AN INCREASINGLY IMPORTANT PART OF CONSUMER LIVES. WHETHER IT’S ACCESSING THE INTERNET , USING APPLICATIONS, PLAYING GAMES, OR WATCHING VIDEO, THE PHONE HAS TAKEN CENTER STAGE IN A VERY MOBILE WORLD.
THE DATA FROM THIS REPORT IS CLEAR—DESPITE THE SMALL FORM FACTOR, THE SMARTPHONE IS A GROWING PART OF THE EVOLVING TELEVISION EXPERIENCE.
YouTubeis the dominant
source for video on mobile phones
Consumers love the convenience of mobile video
Mobile video still plays second fiddle to most other video sources
Consumers are most often watching video on
their phones at
HOME Mobile is encroaching on
broadcast
iOSis the dominant mobile
operating system through which consumers watch video, but
Android is a close second
Facebookis crushing the competition
for video via social
25% of consumers watch more than
2 hours of video on their smartphone each week
25% Of Consumers Watch More Than 2 hours of Video on Their Smartphone Each Week
How Much Video Do You Watch on Your Mobile Phone Each Week? (Everyone)
Android has a bigger market share but according to our data, Apple iOS users are more likely to watch video on their phones.
“What is the Operating System of Your Mobile Phone?”
Consumers Are Most Often Watching Video on Their Phones at Home
Where Do You Most Often Watch Video on Your Phone? Rank in Order of Importance with 1=Never and 5=Always.
ARE PEOPLE CHOOSING TO WATCH ON THEIR PHONES INSTEAD OF THEIR TELEVISIONS?
IF THAT’S THE CASE, WHAT ARE THEY WATCHING?
Consumers are watching short-form content on their phones, especially from YouTube and Facebook.
“From what sources do you most often watch video on your phone? (select all that apply)”
When it comes to watching video on the phone from a social network, Facebook is clearly leading the charge.
“From what social media sites do you most often watch video on your mobile phone? (select all that apply)”
Yet there is frustration when watching on a mobile device—data usage and buffering lead the way.
What is the most frustrating aspect about watching video on your phone? Rank in order of importance.
DESPITE THE FRUSTRATIONS, THOUGH, PEOPLE WANT TO WATCH ON THEIR PHONES.
The mobile phone represents convenience most of all—the ability to watch wherever you are.
What are the primary reasons you use your phone to watch video? Rank in order of importance.
What’s important to understand is that the mobile phone may be starting to displace other devices to stream and watch video content.
Do you watch video on your mobile phone more or less than on the following devices?
Yes, consumers keep focused on what they are watching…for the most part. But the mobile phone, as a second device, is encroaching on attention.
If You Are Watching Video On One Screen (i.e., Your Television, Computer, etc.), What Are You Most Often Doing On Your Mobile Phone While You Are Watching? Rank in Order of Importance.
Short-form content—UGC, How-tos, and News—dominate on the mobile phone but TV shows and movies aren’t far behind.What kinds of videos do you most often watch on your phones?
Rank in order of importance.
Wi-Fi or cellular data? When it comes to online video, most consumers will use whatever connection they have to watch what they want.
Describe the connection you use to watch video on your phone.
AND MILLENNIALS ARE EVEN MORE BULLISH ABOUT WATCHING VIDEOS ON THEIR PHONES. YOU CAN READ ABOUT IT IN THE SPECIAL MILLENNIALS SECTION OF THE REPORT.
Interested in reading more about the findings? Download the complete report today for free using the link to the right.
http://bit.ly/2ksBOIn
ABOUT THE STREAMING VIDEO ALLIANCE
“The SVA is leading the movement for an open architecture for streaming and is working to solve important ecosystem issues.”
Thomas Edwards,VP of Engineering & Development,Fox Networks Engineering & Operations
40+members from across the
streaming video ecosystem
8Working Groups
Founded in
2014
MissionTo develop best practices for online video that enable anyone to build a scalable, high-quality video streaming service.
