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EMILY GIPSON / EXECUTIVE [email protected]
CAITLIN MCFARLAND / EXECUTIVE [email protected]
NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.
A TELEVISION EXPERIENCE
SEASON 5JUNE 9-12, 2016AUSTIN, TX
The first AT X T E L E V I S I O N F E S T I VA L took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium.
S E A S O N S 2 A N D 3 occurred the following years and grew not only by an additional day of festivities but also increased attendance and represented series by 30% each year with attending panelists nearly doubling.
2015 ’s S E A S O N 4 F E S T I VA L brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that seats 1200.
W H AT E X A C T LY I S AT X T E L E V I S I O N F E S T I VA L?ATX is a place for television fans to come together with the creators, casts, and crew of their favorite series to experience the TV medium in a way that’s never been done before. We call it TV Camp for grown-ups.
Festivals create community, and so does television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing and loyal following. At ATX, we are celebrating television, creating opportunities for fans and industry alike to experience their favorite series (or discover a new one) as one community— ultimately taking the “water cooler” conversation public. With screenings, panels, parties, premieres, and more TV than you can imagine, ATX has become a must-do on every TV-lover’s list, whether they be press, industry, or fan.
“THERE’S NO OTHER FESTIVAL LIKE THIS.” -R O B C O R D D R Y
14 DAYS 7 VENUES
OVER 40 SHOWS
OVER 2000 TV NERDS
200 TV CAST.CREATORS. CREW.
U N F O R G E T TA B L E E X P E R I E N C E
2015 STATISTICS & DEMOGRAPHICS
18-25: 30%
36-50: 22%26-35: 39%
Over 50: 8%
TOTAL ATTENDANCEBADGEHOLDERS
PANELISTSINDUSTRY
PRESSSTAFF
VOLUNTEERS
2000135020012512550150
AT X A P P
Schedule (OVER 15,000 VIEWS)
FX Comedy Night
The Final Finale presented by Entertainment Weekly
Friday Night Lights Tailgate
MTV’s Hair of the Wolf Brunch
Best. Morning. Ever. presented by Hasbro Studios
2113 TOTALDOWNLOADS81.6% iOS18.3% Android
TOP 10 MOST-VIEWEDWITHIN THE APP INCLUDE:
College: 60.7%Grad School: 31.3%High School: 5%
Industry: 40%Ultimate TV Fan: 53%Mix (Fan/Hopeful): 7%
36% Texas24% East15% California19% North/Midwest8% Out of US (Canada, Australia, UK, Norway)
1
2
3
4
5
G E N D E R B R E A K D OW N
69% Female31% Male
Pilots: 3Past Favorites: 9Premieres: 17Current Series: 11
S E R I E S B R E A K D OW N : 4 0
AG E B R E A K D OW N E D U CAT I O N
W H Y D I D YO U C O M ET I C K E T HO L D E R BY L O CAT I O N
Our panels take place at the Stephen F. Austin Intercontinental Hotel, Google Fiber, and the historic State and Paramount Theatres and range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups.
2015 PANELS INCLUDEDBoy Meets Girl Meets World, CBS Summer Writers Forum, Defining Docuseries, Coffee with Amy (Sherman Palladino), Conversation with Marta Kauffman, Dawson’s Creek Writers’ Room Reunion and Script Reading, The Final Finale., Drunk History’s History, Gilmore Girls Reunion presented in association with EW, The Devoted Niche vs. The Casual Mass, Queer as Folk 10 Year Reunion,Inside Rick and Morty, Evolution of ‘The Simpsons,’ Empire: The Creatives, and Turn Down for What?! A look at testing and focus groups.
“I THINK PEOPLE SHOULD GET TOGETHER AND WATCH TV LIKE THIS ALL THE TIME.”
SCREENINGSATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at Austin’s acclaimed Alamo Drafthouse theater. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast/crew.
2015 SCREENINGS INCLUDEDBoomtown, Brooklyn Nine-Nine, Bunheads, Complications, The Comedians, Dream On, The Fosters, From Dusk Till Dawn, The Grinder, Grace & Frankie, Grandfathered, Hannibal, Journeyman, Justified, Little in Common, Married, Orphan Black, Person of Interest, Power, Rectify, Rosewood, Suits, Teachers, Sex&Drugs&Rock&Roll, Wayward Pines, You’re the Worst, and Younger.
PANELS
Over 200 of TV’s elite came to Austin for the Fourth Season of ATX Television Festival, including network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors.
2015 PANELISTS INCLUDEDAlexis Bledel, Amy Sherman-Palladino, Amy Acker, Anna Fricke, Ben Savage, Beau Willimon, Bryan Fuller, Chelsea Peretti, Courney Kemp Agboh, Damon Lindelof, Dan Harmon, Danny Strong, Daniel Palladino, Daniel Lipman, David Silverman, Denis Leary, Derek Waters, Dina Hillier, Fred Savage, Grant Gish, Graham Yost, Greg Plageman, Graeme Manson, James L. Brooks, Jared Padalecki, Jenny Bicks, Jon Avnet, Judy Greer, Josh Peck, Julie Plec, Kelly Bishop, Kevin Williamson, Ken Segna, Marta Kauffman, Matt Nix, Noah Hawley, Nat Faxon, Phil Rosenthal, Robert Rodriguez, Ron Cowen, Scott Patterson, Sutton Foster, Tracy ‘Twinkie’ Byrd, and Wendy Calhoun.
ATTENDEES
- P E T E R K R AU S E
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers.
Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner.
PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC.
From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler. Our second award was presented this year to James L. Brooks whose body of work spans 50 years, including writing, producing and creating series such as The Simpsons, Taxi, Mary Tyler Moore, and The Tracey Ullman Show. The award was presented during the festival weekend followed by a conversation moderated by Phil Rosenthal.
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
Kyle KillenKeith RedmonDina HillierJenny Bicks
Tegan MolloyScott PenningtonFranklin Leonard
T V L E AV E S A D I F F E R E N T L E GACY D U E TO “ W R I T E R D O M I N A N C E . W R I T E R S H AV E M O R E C O N T R O L O N T E L E V I S I O N, MORE THAN ANYWHERE ELSE , THAT ’S ALWAYS BEEN TRUE, AND THAT ’S WHAT SETS I T APART.” - J A M E S L . B R O O K S
306 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners.
2015 J U D G E S 2015 F I N A L I S T S I N C LU D E D4 Drama, 5 Comedy, 1 Animated4 Texas, 3 New York, 2 California, 2 Georgia, 1 Maine, 1 New Jersey, 1 Vancouver8 Males, 6 Females6 Solo Pitchers, 4 were in pairs/groups.
W I N N E R & P R I Z EAll 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop her pitch, then the opportunity to pitch the finalized version to a Studio/Network partner of the festival.
The 2015 WINNER (previously unsigned) signed with SYNCHRONICITY MANAGEMENT by the end of the weekend.
“I’M ALWAYS EXCITED TO CELEBRATE TELEVISION, ESPECIALLY WITH OTHER PEOPLE WHO WANT TO CELEBRATE TELEVISION....SO I’M VERY HAPPY TO BE HERE.”
O P E N I N G N I G H T launched the festival with a red carpet and world premiere screening of USA Network’s Complications followed by an exclusive Q&A with creator Matt Nix and cast members Jessica Szohr and Beth Riesgraf. The after party moved across the street to the rooftop of The Contemporary, where ATX, USA, Ciroc, Bulleit, and Shiner hosted guests as they ate, drank, and were merry in our branded Smilebooth photobooth.
C LO S I N G N I G H T was hosted by ATX and Entertainment Weekly with the 15th Year Anniversary Reunion of Gilmore Girls, featuring Amy Sherman-Palladino, Lauren Graham, Alexis Bledel, Kelly Bishop, and a total of 15 cast members at the historic Paramount Theatre, followed by an after-event at downtown Austin’s Cedar Door with music, premium food, a branded Smilebooth that put you into Stars Hollow, and beverages from Ciroc, Bulleit, and Shiner Beers.
H A S B R O S T U D I O S P R E S E N T E D S AT U R D AY M O R N I N G C A R T O O N S capturing the hearts of a room full of 400 pajama-clad kids (big and small) during this free family friendly event. ATX sponsor KIND Healthy Snacks served grain bars, Alamo Drafthouse served sugary nostalgic cereals, pancakes, and waffles, while My Little Pony, The Littlest Pet Shop, and Transformers: Robots in Disguise played. In between playing classic games like Jenga and Simon, coloring, and Play-Doh, families also were put in the cartoons with Smilebooth’s branded photobooth.
T H E I N D U S T R Y R E C E P T I O N presented by Film Texas gave our panelists time to interact with each other and catch up with old friends at Hotel St. Cecilia. With sponsors Association of Texas Film Commissions, Ciroc Vodka, Treaty Oak Distilling, Bulleit, Topo Chico, Shiner Beers, and food provided by Top Chef Master Monica Pope, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas.
F R I D AY N I G H T L I G H T S TA I LG AT E S C R E E N I N G brought out cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, over 800 fans came together at Hotel San Jose to listen to live music by Delta Spirit and a surprise performance by Stars Hollow’s own Hep Alien (Todd Lowe, Keiko Agena, and John Cabrera), before watching a fan-voted episode, while cheering in unison, “Clear eyes, full hearts, CAN’T LOSE!”
2015 SPECIAL EVENTS
- M A R TA K AU F F M A N
- M A R TA K AU F F M A N
2015 MA JOR FESTIVAL SPONSORS
NETWORKS AND STUDIOS
“TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE IT WITH PEOPLEWHO KNOW MORE ABOUT TV THAN I WILL EVER KNOW...IS PRETTY COOL.”
- S E A N A S T I N
STRONG EVENTS
S O C I A L M E D I A S TAT S
15 P R I N T *
TWITTER increased 50% during festival weekend, with ATX Official Hashtag trending twice.
KLOUT Score: 81Week of: 200,000 engagements on Social Media & a true reach of 1 million.
2015 ATTENDING PRESS: 110 Outlets * S E L E C T R E P R E S E N T A T I O N
11 T E L E V I S O N *
8 R A D I O *
76 O N L I N E *
37 hours of festival content featured on Entertainment Weekly Radio on SiriusXM.ATX Television Festival postings on Buzzfeed received a combined total of over 1 million hits.
FACEBOOK increased 20% during festival weekend, with ATX Official Hashtag trending once.
S O C I A L M E D I A S TAT S
What’s the best way to reach a TV audience that has grown accustomed to fast-forwarding through commmercials? Be part of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX Television Festival become part of our attendees’ Television memories.
2016 SPONSORSHIP OPPORTUNITIES
W E B S I T EJoin us now and be where our viewers come for updates, videos, and schedules, as they anxiously await the next ATX Festival and year-round programming.
LO U N G E S & A C T I VAT I O N SATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists and press, and a Badgeholder lounge for general attendees to come together with food, drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night happy hour, or added branding and experiences to your panel/screening.
O F F I C I A L F E S T I VA L A P PAttendees (including panelists and press) download the Official App for the most up-to-date information; including schedules, programming, special events, and connecting with one another. This will have your company at the heart of the festivities.
R E G I S T R AT I O N B A G S & L A N YA R D SAll attendees receive both of these when they arrive, then carry them around throughout the entire weekend. From panelists to press to general badgeholders and other sponsors, your logo will be seen and photographed all weekend.
O F F I C I A L F E S T I VA L G U I D EAs attendees plan their day, the program helps them to decide what to watch, where to eat, or what they can’t leave Austin without. There’s not a better place to actively reach 2000+ avid TV fans.
S I G N A G EBanners, step & repeats, car magnets, posters, food/beverage tickets -- be everywhere ATX is! Whether it be at panels, screenings, or events, let your brand be as visible as the (TV) stars.
S C R E E N I N G S /PA N E L SEver wonder what your favorite TV show looks like on the big screen? “It’s epic,” one Vampire Diaries fan told us at last year’s festival. Now, imagine your company’s logo before the screening starts and projected during our Q&A’s and panels, capturing TV fans in their element.
O P E N I N G N I G H T & C LO S I N G N I G H T See your name in lights on the historic State Theatre’s marquis in the heart of downtown, behind our guests on the red carpet step & repeat, and on the big screen before and after a world premiere episode!
E V E N T S P O N S O RWhether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor Community Screening, exclusive Industry Reception, branded Press Rooms, or late night happy hours, make sure your brand is associated with a good time. These small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
“THERE’S NO JADED INDUSTRY FEEL.IT’S JUST LIKE YAY! TV, SO IT’S AWESOME.”
-C O U R T N E Y K E M P A G B O H
ADVISORY BOARD
Caitlin McFarland and Emily Gipson were in the film and television industries for over a decade before founding ATX Television Festival. Caitlin focused her time and energy working on the production side for directors Betty Thomas, Nora Ephron, and Mira Nair. She has worked on a number of pilots, series, and feature films. In addition, she has been involved on the festival and filmmaker sides of renowned festivals like Sundance, Tribeca, and Doha Tribeca. Emily spent her years in the industry working on the studio and network side for Twentieth Century Fox Film, TLC, Discovery Communications, and Fox TV Studios in marketing, finance,
PETER BILLINGSLEYProducer, Director, Actor
BEN BLACKERWriter, Nerdist Writers Panel
NOAH HAWLEYWriter, Creator, Director, Executive Producer
KEVIN FALLSWriter, Creator, Executive Producer
DINA HILLIERFormer VP of Comedy Development; Sony Pictures Television
DAVID HUDGINSCreator, Writer, Director, Executive Producer
ARIELLE KEBBELActor
KYLE KILLENWriter, Creator
LAURA KINCAIDTexas Film Commission
JORDAN LEVINExecutive Vice President; Xbox Entertainment Studios
RICHARD LINKLATERAustin Film Society, Writer, Director
JULIE PLECWriter, Creator, Executive Producer
MICHAEL RAUCHWriter, Executive Producer
BRYAN SEABURYVice President of Drama Development; CBS
BETTY THOMASDirector, Actor, First Vice President of the Director’s Guild of America
LIZ TIGELAARWriter, Creator, Executive Producer
WHO WE ARE
and business/legal. Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading ATX into its fifth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an intimate and accessible place for fans and industry to come together. They have also launched into development (with No Mondays Productions) as an outlet to create the television content they are passionate about.
BEAU WILLIMONWriter, Creator, Executive Producer
GRAHAM YOSTWriter, Creator, Executive Producer
