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Joint event with Mass Mobile at the Cambridge Innovation Center. Presenters Localytics Raizlabs Apperian Active Frequency
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Mobile Monday & MassMobile Developer's Meetup
June 15, 2009
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
The iPhone Changes Everything(again)
Greg Raiz - Raizlabs
Five things to take away(About the 3.0 update)
• Bluetooth = Social• Location, Location, Location
• Hardware ♥ Software• Push & Shove• Music, Apps, You
Bluetooth is SocialMetcalfe's law
Location, Location, Location
Everyone is somewhere, it probably matters
Hardware ♥ Software
If it has a chip, there will be an app for that
Push & Shove
Prepare to be distracted
Twitter Facebook
ESPN
SMS
Gmail
IMAP News
RSS
Calendar
Sale!
Flight Status
Stock Alerts
Weather Alerts
Friend Online
CNN
Google Alerts
Oil Change
AOL
Expedia
Music, Apps, You
Up sell Consumables & Subscriptions
Review
• Bluetooth• Location• Hardware• Push
• Store
RT @graiz we build apps raizlabs.com
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
Android 1.5 Highlights
Henry CipollaLocalyticswww.localytics.com
Android SDK v 1.5 Cupcake
•UI Frameworks
•Hardware Frameworks
•Application Management
•Donut
New UI Frameworks
•UI/Threading
•AppWidget
New Hardware Frameworks
•Media Framework
•Custom Input Framework
•Speech Recognition Framework
•Still No Bluetooth API!
Application Management
•How to manage the potential hardware fragmentation?
•Ability to target specific OS version
•Ability to target specific hardware
•Android Virtual Devices
Announced so far in Donut:
•Improved Speech to Text API
•System-wide Search
•Support for WVGA and others
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
Overview of Mobile Platforms
Raj AggarwalLocalyticswww.localytics.com
All data as of March 2009 or later
Est. Users (worldwide)
15M 1.5M 30M 50M 30M
App Store Launch
July-08 Oct-08 April-09 May-09Fall 2009(projected)
Est. # of Apps
50K 6K 2K 1K 20K
Developer’s Revenue Share
70% 70% 80% 70% 70%
Set-up Cost$99
(enterprise: $299)
Free$200/10
updates
$200/year, $20/app
$99 for first 5, then $99 for each
app
Payment method
iTunesGoogle checkout
PayPalCarrier/ credit card
N/ASources:Apple FY09Q2 Results AppScout CNET Wireless eWeek IntoMobile NewsMashable
Mobile Phone Development RIM FY09 ResultsStyleTapWikiPedia – App StoreWikiPedia – Windows Mobile ZDNetengadget
Platform Highlights
© Copyright of Localytics
Technology highlights
Pros
•Great UI builder & clear design guidelines
•OSX based
•Complete J2SE stack
•Google provided libraries
•Good backwards compati-bility
•RIM provided emulators
•Ability to write managed or native code
•Resource efficient
•Managed or native code
•Windows based
•.NET Compact Framework
Cons
•No background threads
•Ambiguous approval process
•Confusing app lifecycle, data persistence model
•Limited docs
•Buggy tools
•Only J2ME and few RIM libraries available
•Symbian Signed
•Specialized flavor of C++
•Difficult to make solid UI
Sources:Network WorldPCMagPC World
© Copyright of Localytics
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
Mobile Cloud Computing
Yoni SamlanActive Frequency LLC
+
+
=
Pros
• Cheap• Easy Setup• Reliable
• Lock-In• Net Availability
• Learning Curve
Cons
Agenda
•Impact of OS Updates-iPhone 3.0-Android 1.5
•Expanding to new platforms
•Pushing functionality to the cloud
•iPhone core graphics demo
mobility transformed
• June, 2009
Early Adopters - Pilots
• Blackberry vs iPhone Bakeoffs – between 50 and 3k iPhones
Apperian Software Strategy
Component Libraries
- Reusable components and libraries used
internally
- Accelerate projects and reduce costs
Application Frameworks
- Incorporate workflow and business processes
- Minimal configuration by client (20%-30%)
Industry Solutions
- Pre-built apps with enterprise features
- Easy integration with other
enterprise apps
Our Work
eCards on iPhone
mCommerce
UGC/Social Networking
Accelerometer
In App Upgrades (3.0)
GPS Treasure Hunt
Core Location
Perimeter Loopt API
Social Networking/Nearme
MicroCatalog/Commerce
Store Locator
Game Play
Our Work
Our Work
Mobilize Music TV
Follow the “Pulse”
Event Based
Social Networking
Favorites/Real Time Polling
Dynamic Playlists based on mass preference
CoreGraphics Demo
