Upload
netsquared-vancouver
View
1.169
Download
2
Embed Size (px)
DESCRIPTION
My kids will never write a cheque, and in a few short years neither will the majority of your donor base. While it used to be acceptable to collect money ‘any way possible’ online, the data is telling us that donors want a donation experience that is easy to follow, on brand and connects the donor with the cause. How we accomplish these things without compromising security, CRA compliance and more is not always straightforward. This session will cover the basics of: Compliance and Law with respect to donation processing and the CRA The 101’s of payment processing terms, security and must knows How you can get the most out of your online donation experience More at http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/154285232/
Citation preview
mo money. mo problems
The Money, The Law, & Collecting Money Online
Welcome
Jeff Golby @jgolbyOperations Manager, Chimp Foundation
awareness
educationconnectiontrust
commit
$
$$
$$$
$$$$
$$$$$
OnlineDonorAcquisitionFunnel
ongoing stewardshipyour favourite mistake
Giving by #s• Online giving growth is 14%
year over last• 2.1 Billion Dollars (USA)• Offline shrunk by 1.5%• 1 in 5 go to your site
specifically to make a donation (old stat…it’s higher now, just trust me)
• Cumulative 5 year value of donor acquired online is over 2.5 TIMES the same donor acquired offline
• Online donors are ‘self described’ two times more loyal to the cause they gave to than offline.
User Experience by #s• Donations via a giving portal yield
30% average smaller gifts ($80 vs. $118)
• Overall giving on sites that redirect to unbranded gateways is 6x lower than branded pages
Only three things really matter here.
1. The People You need to Know
2. The Terms You need to Know
3. The Questions You need to Ask
4. The Solutions you should look at
Assumptions:1. You are absolutely convinced that donor
experience matters a great great deal (even online)
2. You are absolutely convinced that this is a non negotiable.
The people you need to know & what they want from
you.
The Terms you Need to Know
• Payment Processor• Merchant Bank• Gateway• Portal• PCI• SSL• Intercharge Fees• Processing Fee• Chargebacks• Branded Site
confidential
YOUR SITE
Bank acct
Don
atio
n
Form
DATA
BA
SE S
YS
TEM
PAYMENT PROCESS
OR
WHAT DO WE MEAN WHEN WE SAY … DONATION SYSTEMS?
Merchant Bank
I don’t have
time for your
sh&*(%$!
Quick communication with donor
Staying on site
Donor data
Thanking
Multiple Giving Options (give string)Campaigns / designated giving
Peer to Peer Options Transaction cost
Installation costsecurity
Ongoing cost
Developer cost
Monthly Giving
Multiple ways to ‘add’ moneySocial Media integration
Custom tax receiptsAnalytics
Donor Anonymity
Mobile Friendly
Our own website capabilities
Crawl
Walk
Run
Fly
CanadaHelps, PayPal Button
Chimp, Artez / Gift Tools “Basic” donation solution
Integrated Paypal Payments Pro, Processor (full custom)
Blackbaud, Peer Giving, Convio OR Integrated / Full custom
But wait. There’s more.
WHAT IS CROWDFUNDING?
The collective effort of individuals who network and pool their money to support
efforts initiated by other people or organizations.
WHY CROWDFUNDING?
Third Party Sites- FundRazr- Chimp- Giveffect
Your Own Site- Peer Giving- Artez
5 CANDIAN PLATFORMS.
FUNDRAZR.GoodFree/easy to set upMobileSocial integrationsCharity adaptabilityWidget for your own
siteAccess to audience
Bad5% plus CCLack of brandNot created for
charities
CHIMP.GoodEasy to use1% plus CCFree & easy set upTax receipts Donation widgetAutomated matchingAccess to donors
(limited)
BadLack of brandDonor informationCustomization
GIVEFFECT.GoodTax receipting and
donor informationInteractive with
simple updatesCharity focused
BadLimited brandingOnly charities that
sign up with them can receive funds
OTHER TOOLS.Blackbaud - Friends Asking FriendsIndiegogoKickstarterCanada Helps
Mo Money. Mo Problems.How do we summarize this beast?
1. User Experience Matters Most. Think about what your donors want and meet them where they’re at.
2. Build your list: what matters to you as a charity most? What types of resources do you have and what are you willing to spend to get those results? For Example:
1. It is essential we control every element of the process v. we’re OK with someone else issuing tax receipts
2. We have really unique donation requirements vs. We just want money.
3. We have talented developers on staff vs. One woman show.
4. We have money to invest in this vs. no money.3. Crawl | Walk | Run | Fly
Tools don’t raise money. People do
Just remember kids…