Mastering Content Analysis w/ GA

MM2Analytics

Chris Bridges - CTO

Content Entrance / Exits / Page Traversal(Enter page URI name into the filter)

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Content Entrance / Exits / Page Traversal(Navigate to your content page by URI) [URI = uniform resource identifier, URL = uniform resource locator]

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Content Entrance / Exits / Page Traversal(Click on the URI page your searched for… e.g. /newcustomer2/pick_your_psychic.aspx)

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Content Entrance / Exits / Page Traversal(note page metrics, click on Navigation Summary)

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Navigation summary: exits, next pages, previous pages.(why did 18.5% of users go to the “typepad” page after this one?)(what does that page look like?)(what other next pages did users go to?)

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Navigation summary: (click on “typepad” page to see it’s traffic/predacessors).

(page was viewed 638,556 times… what is this?)

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Navigation summary: (users are clicking on our banner and navigating back to start more than any other page.)

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Entrance Paths (analysis):

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Entrance paths: (starting page, content viewed by %, ending pages by %).

- note: 46% visits are back to the same page. - Could be a navigation, page design, or other issue(s). Or user is making multiple HITS on the psychic selector to pick one…

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Entrance paths: (selected the 45% viewed pick_your_psychics.aspx page)

- Ended up Here report: - Nearly 60% went back to pick_your_psychic.aspx

- Jumps down to next highest 8.18% to newcustomer/welcome.aspx (a basic new customer page backtracking)

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Entrance Keywords: (examine keywords that led customers to the page)- Are New Customers coming here (using New Customer keyword campaigns?)

- How much organic vs paid search traffic? (Display results by Keyword + Medium. Create dynamic filter for Medium = Organic, and then Medium = cpc)

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Entrance Keywords: (keyword traffic by CPC - paid)

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Entrance Keywords: (what campaign?)

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Entrance sources report

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Entrance sources report

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