Teaching Old Services New Tricks:

Integrating Web 2.0 Trends into Everyday Services and Tools

MINITEX Webinar May 2008Michelle Jacobs, UCLA Library

Technology is Everywhere

What’s in Your Pocket?

cell phone

headphones

library card

student ID

USB

money

keys

Gym Card

Starbucks Card

Become more visible to your users

Understand their needs and wants.

Make your resources as much of a WANT as a NEED.

Be where they are.

RITE USE

• R- Risk

• I - Innovation

• T- Technology

• E - Education

• U- User Centered

• S- Shared

• E- Excitement

Moving to MobileThe Next Big (literally small) Trend

•“Everyone” has a mobile phone

•200 plus million cell phones in the US

•150 million in 2003

•Marketing for Industry is Becoming Increasingly Mobile

•V-cast

•Music

•Behind the scenes

Googlization of Mobile

Pew Center Studies• 62% are part of the Mobile Population

• 58% at least 1 of 10 NON Voice Data Activities

• 42% of uses on a typical day use NON voice services

• 26% more important to go home and get your cell phone then your wallet

Really Mobile? Ipods and Cellphones as tools?

Calculator

Personal Computer

Intranet

Email

WWW

Laptops

IM - Instant Messaging

Social Networking

IN YOUR HAND

IN YOUR FACE

IN YOUR EAR

Podcasting

Some Ideas Podcast

Public Library Podcastsi tunes

Use what you have and develop innovative ways to share.

Library VideosHosting on YouTube

Why YouTube?

Does not use your server space

Widely used

Easy to Use

Ideas

Have a video contest for Teens

Video/Post Events

Make Creative Promotional Clips

More ProfessionalBut still not too hard

http://www.ocls.info/Virtual/tutorials/tutorial_hipmusic.asp?bhcp=1

WikipediaReally?

UW Digital Initiatives 100 links in 40+ articles over the course of 4 months and saw a substantial increase in the number of visits to our collections from Wikipedia

“Offer librarians a great opportunity to enhance the authority of resources that students use on a daily bases and to push their knowledge and expertise beyond the traditional boundaries of the library.  We view this as a very low cost way to enhance access to our collections as well as an effective way to participate in the creation of resources that are used by millions around the world.”*

History of Seattle before 1900http://en.wikipedia.org/wiki/History_of_Seattle_before_1900#Further_reading

Klondike Gold Rushhttp://en.wikipedia.org/wiki/Klondike_Gold_Rush#External_links

*Ann M. Lally -University of Washington Libraries

Keeping Up on TrendsThere is so much out there.

How do I keep up?

RSS Feeds and Blogs

Tagging & Social Bookmarking

A tag is a (relevant) keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.*

Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. *

Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks

User Generated Cataloging

*Wikipedia retrieved 4/30/2008

Blog Search

CollaborationTools to help you work as a team.

http://lifehacker.com

Are you a Blogger?(It is okay to say no.)

Should You Blog?

Different Types of Blogs

Internal

External

Internal

A Blog for a select group.

Kept private, by invitation only.

Collaboration at Work.

For a course.

For your family.

ExternalA Blog for everyone to read.

Ask Yourself:

Do you have something to say?

Do you think others want to hear it?

Do you the time to Blog?

Can you keep the information relevant?

So...

What to Take Away

Do what you are comfortable with.

Partner.

Involve your users.

Do not let it become a time sink.

If it does not work, it is okay to walk away.

Questions?

email:michellejacobs@library.ucla.edu