Embed Size (px)
DESCRIPTION
An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have Websitespark added.
Citation preview
Microsoft Partner & Subscription Programs
Craig Baileywww.craigbailey.net
August 2009
Agenda
• What is Microsoft?• The importance of partners• Partner programs• Subscription programs• Matrix of Partner & Subscription• Thoughts• Questions + Share Tips
Agenda
Microsoft = Marketing View Programs View
Subscriptions Pick Program Help Sell
TechNetMSDN level
Partner • Registered
• Action Pack• Empower
• Certified• Gold Certified
BizSpark
Microsoft is a marketing company
• Based on 2005 employee figures:
Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)
Area Employee %
Sales, Marketing & Support 46%
Research & Development (R+D) 42%
Finance 8%
Distribution 4%
Partners are key
• Partnering with MicrosoftTed Dinsmore & Edward O’Connor (2005)
(My book review here)
‘Partners are in our DNA...’Allison Watson, Corporate vice president of the Worldwide Partner Group
Overview of Partner Programs
• BizSpark• Microsoft Partner Network (changing Oct 2009)
– Registered Member• Action Pack (MAPS)• Empower for ISVs
– Certified Partner– Gold Certified Partner
Other Partner Programs
• Technical Adopter Program (TAP)• Metro (previously Ascend & Touchdown)• DreamSpark
• Microsoft Most Valuable Professional (MVP)• Microsoft Learning & Certification
Subscription Programs
• Microsoft TechNet• Microsoft Developer Network (MSDN)
TechNet
Subscription Software Price
TechNet Plus Direct ServersOperating SystemsOfficeDynamics
$512 / $365
TechNet Plus Single User Same as Direct but delivered on DVD $888 / $666
TechNet: For evaluation use only – not for production or development environment useMSDN : For internal development, staging and testing, but not production servers
MSDN SubscriptionsSubscription Software PriceOperating Systems Windows $699 / $499
Expression Expression StudioVisual Studio 2008 StandardWindowsOffice Standard
$999 / $649
Visual Studio Professional Visual Studio 2008 ProfessionalSQL ServerWindowsOffice
$1,199 / $799
Visual Studio Premium Professional subscription +ServersDynamicsExpression Blend/Web
$2,499 / $1,999
Visual Studio Team System Premium subscription +Visual Studio 2008 Team System roleVSTS TFS Workgroup (5 user)
$5,469 / $2,299
Visual Studio Team Suite Team System subscription +Visual Studio 2008 Team SuiteExpression Studio
$10,939 / $3,499
Partner/Subscription MatrixMembership Includes Cost / yearBizSpark MSDN Team Suite ($10,939) Qualifying criteria
$100 at exit
Registered Partner• Action Pack (MAPS)
WindowsOfficeO/S ServersSystem Center + ForefrontDynamics
$699
• Web Solutions Toolkit Visual Studio 2008 StandardExpression Studio 2
Exam$699
• Small Business Specialist SQL Server 2008Exchange Server 2007...
Exam$699
• Empower for ISVs MSDN Premium ($2,499) Qualifying criteriaUS$375
Certified Partner MSDN Premium ($2,499) 50 points$3,465
Gold Certified Partner MSDN Team System ($5,469) 120 points$3,465
Benefits
• Software• Events• Training• Partner Profiles• Finance options• Possible media exposure (example)• Partner Conference• Access to Account Managers – Partner Account Managers (PAMs)
Tips for being a partner
• Understand Microsoft has limited resources• They want to sell more stuff• You benefit when you help them sell more stuff• Understand terms: – Corp vs Field– Service Provider vs Reseller vs ISV
• Mistakes:– Thinking being a Partner means Microsoft is a charity
solely there to help you
Summary
Microsoft = Marketing View Programs View
Subscriptions Pick Program Help Sell
TechNetMSDN level
Partner • Registered
• Action Pack• Empower
• Certified• Gold Certified
BizSpark
Questions + Suggestions
• Your experiences?
Craig Baileywww.craigbailey.net | twitter.com/craigbailey
