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October, 30th 2009mHealth SummitWashington, DC

mHealth in developing countries:

-Software based approach.-Program based approach.

-Impact, scale and end user.

1 Million Mobile Phones are being added every week in Africa

Is this just an image of the Sahara?

Or is this the place for innovation, mobile empowerment, partnerships and active participation?

Tools:• Text message quizzes• Keywords• Interactive voice response• Data gathering• Medicine Adherence• Daily Updates

Where:• Uganda• Kenya• Tanzania (November

‘09)• Namibia

How:• Sms• Voice

Text to Change: How does it work?• Partnerships with mobile operators, companies, NGO's and governments;• African software;• Demand driven programs;• Local content;• Interactive education.

Goals:• Create more awareness• Gather data on knowledge• Increase testing via sms referral

Past Programs:-2008: Local partner: Aids Information Center, UgandaSupport partners: Zain (Celtel), Merck&CoProgram: HIV/AIDS awareness via smsWhere: Mbarara, UgandaParticipants: 15,000Results: 35% uptake in HIV testingLessons learnt: Local languages, improve text message software, zero rating the service.

-Q1 2009: Local partner: Aids Information Center, UgandaSupport partners: MTN, Merck&Co, Dutch Ministry of Foreign AffairsProgram: HIV/AIDS awareness via smsWhere: Arua, UgandaParticipants: 10,000Results: 40% uptake in HIV testingLessons learnt: Service over all mobile networks, better data analysis, more partners.

Past Programs:

-Q2 2009: Local partner: UN (Texting for Health)Support partners: UN-ECOSOC, WHOProgram: Global public health quizWhere: Jinja, UgandaParticipants: 10,000Results: proof of collecting real time information through m-pollingLessons learnt: Local content, create sustainable programs.

-Q3 2009: Local partner: HIPS Support partners: USAID, IBM, Soccerclub Barcelona.Program: Public health education for twho sugar factories and one cobolt factory, Uganda.Where: Kinyara, Kasese and Kakira UgandaParticipants: 14,000Results: Uptake in community visits to clinicsLessons learnt: Better training of peer educators on text messages

Data analysis from IBM Research, Social Computing Group, on workplace program for three factories in Uganda.

-Kakira-Kinyara-Kasese

Slide1:PERCENT OF RESPONDENTS WHO MADE A CORRECT RESPONSE TO THE 18 SEQUENTIALLY PRESENTED PROBES

THE NUMBER OF RESPONDENTS CORRECT DIVIDED BY THE NUMBER OF RESPONDENTS Slide2:LOOKING AT THE QUESTION CONTENT: THE X AXIS IS THE QUESTION # - ALLOWS COMPARISON ACROSS THE THREE FACTORIES ON CONTENT

THERE ARE 19 QUESTIONS BECAUSE ONLY 17 QUESTIONS OVERLAPPED ACROSS ALL THREE FACTORIES

Percentage Correct by Factory

Joint work with C. Danis, J. Ellis, IBM Research

Percentage Correct by Question Content

Joint work with C. Danis, J. Ellis, IBM Research

Future Programs:-Q4 2009: Kenya and Tanzania: Family Health International.The program will be looking at the potential of mobile phone based solutions for reproductive health awareness with Family planning as one of the key themes.

Future Programs:-Q4 2009: Namibia: Unicef.Text to Change is setting up an Interactive Voice Response system for Unicef Namibia. Unicef needs to set-up an IVR system to make opinion-polls about the Millennium Development Goals, to gather ideas and opinions to submit to the Parliament of Namibia.Namibians call for free a Virtual Contact Center that will ask several questions about the MDG and that automatically will analyze the preference of the callers.

Future Programs:-Q4 2009: Kenya: Zain workplace program on HIV/AIDS via text messages.

Future Programs:-Q4 2009:Global: mHealth repository with Royal Tropical Institute the Netherlands.

www.kit.nl/mhealth

Future?-Mobile Internet-MMS-USSD-Text Messages

#Governmental Programs#Mobile Providers#Company Workplace Programs

*Demand driven programs*Look at problem then Solution*Collaboration between mHealth orgs.

>No more duplicate efforts: open-data, collaboration, open-source

Hajo van Beijma

http://www.texttochange.comhvanbeijma@texttochange.com

+31628265485

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