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Mobile Gaming for Better HealthLeveraging mobile gaming to create immersive learning experiences and reinforce desired behaviors for health improvement.
mHealth Summit December 2012Michael FergussonAyogo Health
75 million adults in the U.S. use mobile phones for
health information
Cybercitizen Health and
Manhattan Research
By 2016 there will be 173 million US mobile gamers
eMarketer Mobile, Social
Boost Online Gaming
Populations
53% of smartphone owners play games daily on their
phone.
Nielsen Mobile Media
Report
41% of Nigerian cellphones are smartphones.
1 in 5 Africa-wide.African Telcom News
“If patient engagement were a drug, it would be the
blockbuster drug of the century and malpractice not to use it.”
Leonard Kish, a health IT
strategy consultant
• Infographic from Kelly• Cost of noncompliance.
Games and play psychology can be an important part of
the solution
How?
Games are Engagement
Engines
Games are Context Management
Systems
Games Captivate
Games Motivate
Games Engage
a mobile diabetes management game integrated with Facebook that encourages
healthy living
Mission metaphor turns adherence
into a social, healthy game
“Social challenge” invitations
motivate behavior
HealthSeeker
Some data-mined results:
• Users with more than 10 friends complete almost 5 times as many missions as others.
• Users who have used any of the social features have completed 3 times as many missions, and played the game 8 times as long as others.
• Users who have sent challenges complete 6 times as many missions as others.
a mobile game for families living with childhood diabetes
Monster Manor
• Target audience: children with T1 diabetes, ages 6-14, and their families
• User Behaviour Goals: • Test blood glucose a minimum of 5 times a
day; • Report blood glucose in mobile tracking
tool
Monster Manor Objectives
Support children in managing their diabetesGive parents ease of mind that children are testing and logging while away from themGive parents and clinicians a mechanism to acknowledge and reward the children
An incentive economy
Our approach
• How virtual currencies work• Developing an incentive economy• Game play opportunities• Points and achievements • Social rewards
Respect the serious needs of the patient and caregiver
While respecting the child
Who has “serious” needs, too
…they’re immediately rewarded with a piñata
Smash piñatas, collect monster “ingredients”, combine to unlock new monsters…
Immediate alerts come through SMS, email, or application alerts…
…and lets your kid be a kid!
http://ayogo.com : @ayogohealth : [email protected]
Michael Fergusson: [email protected]
@fergussson
Thank You!