Digital  cases  for  promo  campaigns  

March, 26 2011

Agency’s services presentation

More  then  8%  of  ci.zens  of  Ukraine  

par.cipated  in  our  promo  campaigns  

Some  of  our  Clients:  

Our  Services  

Development  of  interac2ve  idea  

for  promo  campaign  

Development  and  technical  support  

for  SMS  part  of  promo  campaign  

Crea2on  of  virtual  presents  

Listen  to  our  ringtones  www.live.message.ua    

Development  and  support  of  Hot  Line  

Development  and  support  of  promo  sites  

Viral  shoo2ng  and  seeding  

Prize-­‐fund  pickup  

Purchase  of  presents.  

Delivery  within  7  days.  

Unified  online  reports  for  SMS,  Hot  Line  and  WEB  in  one  place  

Integrated  system  for  presents  registra2on  and  shipment  

**4499**    

Вітаємо,  Ти  вигрв  ліхтарик!  

Щоб  отримати  його  телефонуй  на    

0800123456.    

Деталі  на      www.ac2on.com.ua  

Case  study  

Sarmat  2009  

Visit  our  Vimeo  profile  for  more  informa2on  on  Sarmat  2009  mechanics  hmp://vimeo.com/23798090    

Sarmat  2009  

Results  

•  661,000  codes  registered  within  4  months  of  ac2vity  (August-­‐November)  

•  138,500  par2cipants  •  5  codes  registered  per  par2cipant  at  average  •  Return  rate  –  3%  (Ukraine  average  –  4%)  

The  promo  campaign  helped  to  moderate  the  season  slumping  sales.  It  was  a  good  sign  for  shareholders  signifying  that  brand  is  alive  and  able  to  involve  customers  to  the  dialogue.  

Sarmat  2010  

Follow  the  link  to  watch    Sarmat  2010  mechanics  

Sarmat  2010  

hmp://vimeo.com/24617250    

•  562,000  codes  registered  within  2  months  of  ac2vity  (July-­‐August),  overpassing  the  plan  by  30%  

•  45,000  par2cipants  •  13  codes  registered  per  par2cipant  at  average  •  Return  rate  –  5.1%  (Ukraine  average  –  4%)  •  All  presents  shipped  to  the  winners  within  short  term  

•  Bounce  rate  decreased  by  10%  •  KPI  increase  •  Stabiliza2on  of  brand  and  market  indices  (market  share,  sales  level)  in  

Ukraine  and  in  the  domes2c  region.  

Results  

Korona  2009  

Korona  2009  

Follow  the  link  to  watch  Korona  2009  mechanics  

hmp://vimeo.com/24468988    

Results  •  1,935,652  codes  registered  within  3  months  of  ac2vity  

(September-­‐November),  overpassing  the  plan  by  30%.  •  1,183,303  par2cipants  (2.6%  of  ci2zens  of  Ukraine,  3.2%  of  

overall  mobile  phone  subscribers)  •  21,000  codes  registered  per  day  •  1.7  codes  registered  per  par2cipant  •  Return  rate  –  15%  (Ukraine  average  –  4%)  •  Promo  campaign  was  acknowledged  to  be  the  major  among  

all  SMS  promo  campaigns  in  2009  

Korona  2010  

Follow  the  link  to  watch  Korona  2011  mobile  mechanics  hmp://vimeo.com/24617190    

Korona  2010  

Results  

•  1,291,387  codes  registered  within  2  months  of  ac2vity  (September-­‐October)  

•  748,651  par2cipants  (1.7%  of  ci2zens  of  Ukraine,  2.6%  of  overall  mobile  phone  subscribers)  

•  21,000  codes  registered  per  day  •  1.7  codes  registered  per  par2cipant  •  Return  rate  –  11%  (Ukraine  average  -­‐  4%)  

Thank  you  for  aLen.on!  

Serge  Kaptsan  www.message.ua  (site)  www.live.message.ua  (blog)  380504479717  (mobile)  380444547275  (office)  380442518858  (call  center)  380442228994  (fax)