Meridian Business Day 11 2009

Maximize your marketing budget5 ways to

Make Your Web Marketingan Investment and

not an Expense

Corey SmithPresident208 [email protected]

www.tributemedia.com

Premise

If your website is not

generating leads, it is simply an expense.


Investment #1: Design

• Sometimes bad design is easy to see– Ugly colors– Busy text– Audio outplaying Pandora or iTunes–Moving icons





• Sometimes it is hard to see at first– Colors just a little bit off– Design is sub-par– Text contrast a little off– No contact form– No call to action (or minimized)






Investment #2: eNewsletters• Generally permission based• Provides a great education platform• Gives opportunity to develop

conversations• If branded to match site, provides

continuity of brand image• Easier than you might think• Be careful not to overdo it


Investment #2: eNewsletters


Investment #3: Online Communities• Allows your site to be linked in multiple ways• Lets others talk about you• You never know how it can positively help you


Investment #3: Online Communities

Sign your business up athttp://www.MeridianBusinessDay.com

Sign your business up athttp://www.MeridianBusinessDay.com


Investment #4: Blogs

• Blog integrated with (or separate from) your site

• Provides constantly updated content• Provides a point of discussion• Ongoing SEO (search engine optimization)






Investment #4: Blogs• Blog ran only about 10 weeks• It was about the journey, not the destination• Added credibility to diet and program• Cost to Triad Pain Management: $350• During that time, generated 12 new sales• Diet program retail price: $650• 12 x $650 = $7,800 in new sales• Return on Investment: Over 22 times the

cost


Investment #5: Conversion Form• Immediate Call To Action

– Subscribe to eNewsletter– Download free report– Request a consultation

• Primary goal is to get a lead• Captures email address and maybe

phone• Don’t ask for too much or you’ll lose

them


Investment #5: Conversion Form


Your Five Investments

• Design• eNewsletters• Online Communities• Blogs• Conversion Forms

If your website is not generating leads, it is simply an expense.


If you need help...

• Tribute Media is a full service web development firm–Website Design and Programming– Content Writing– Custom Web Applications–Web Marketing– Search Engine Optimization– Search Engine Marketing– Pay Per Click Campaigns

Corey Smith - President208 [email protected]


Conclusion

• Questions?• Comments?• Rude Remarks?

Drop your business card at the backor go to

www.TributeMedia.com/web_starter

Maximize your marketing budget5 ways to

Make Your Web Marketingan Investment and

not an Expense

Corey SmithPresident208 [email protected]

Technology

Meridian Business Day 11 2009