Media Permaculture

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Summary of the principle ideas of from the book, Mediacology, by Antonio Lopez. To see more about the book, go to http://mediacology.com

Text of Media Permaculture

  • 1.
    • Media Permaculture:
  • An Introduction
  • FromMediacology: A Multicultural
  • Approach to Media Literacy in the
  • 21st Century
  • by Antonio Lopez (Available May 2008)
  • www.mediacology.com
  • All contents Creative Commons license 3.0

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Design for Pattern 12.

  • M assive Change is not about the world of design; it's about the design of the world. Bruce Mau

13.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 14.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 15.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Biophelia Biophobia Nature Female Male Gender Holistic Reductionist Thinking Rhythmic stability Episodic change Activity Edge Center Focus Negative Positive Feedback Slow Fast Movement Small Large Scale Cyclical Linear Material Flows Renewable Non-renewable Energy Base Distributed network Centralized Organization Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 16. 17.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Magic Illusion Representation Design Object/Thing Analysis Open Reality The "real" Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 18.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Magic Illusion Representation Design Object/Thing Analysis Open Reality The "real" Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 19.

  • Table 1: Cultural systems (rows 1-7 are from Holmgren (p. xxvii))

Magic Illusion Representation Design Object/Thing Analysis Open Reality The "real" Perception Creative Commons Intellectual Property Ownership Sufficiency Scarcity Resources Love Fear Core emotion Pull Push Information flow Many-to-many One-to-Many Communications Networked Media Mass Media Mediacology Interdependent - Permaculture Independent Industrial Culture Characteristic Circle (right brain) Cross (left brain) 20. 21. Convergence Culture:

  • This emerging mediascape is characterized by
  • collective intelligence,
  • affective economics,
  • transmedia storytelling, and
  • participatory culture.

22. Media Permaculture: 23. Media Permaculture:

  • From what to how

24. Media Permaculture:

  • From what to how
  • From analysis to design

25. Media Permaculture:

  • From what to how
  • From analysis to design
  • From independence to interdependence

26. object analysis rhetorical techniques/ production value who- producer what - target where - source how- techniques text subtext missing information conclusions 27. Environment/ community mind/body medium content feedback Media Wheel 28. 29. Mediacology: A Multicultural Approach to Media Literacy in the 21st Century by Antonio Lopez (Available May 2008) www.mediacology.com All contents Creative Commons license 3.0