13
2012

Media pack irokotv

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Page 1: Media pack irokotv

2012

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iROKOtv is owned and fully operated by IROKO Partners limited with offices in Nigeria, the UK and the United States.

iROKOtv is the world’s largest digital distributor of Nollywood movies with a library of over 5000 licensed movies. It is operated by the iROKO Partners Ltd based in Lagos, London and New York.

Our viewers can watch 1000s of Nollywood movies for free simply by logging in at www.iROKOtv.com

What is

The world’s largest provider of Nollywood content online

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Since we launched on 1st December 2011, we have had:

* Delivered 20 million hours of video

* Attracted 41 million visits

* We are viewed in over 200 countries

* 800,000 registered users

* Average viewing time 1.9 hrs. per day

* 87% of registered viewers returning weekly

iROKOtv.com streams 128,000 videos every single day.

Since we launched on 1st December 2011, we have had:

You Want Numb3r5

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our GLOBAL Viewers

USA

UK

New York

166,092 visits

Texas

68, 370 visits

Maryland

108, 072 visits

Georgia 105, 343

visits

London

349, 479 visits

Florida

69, 128 visits

1.1 million visits per month

900,000 visits per month

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SENEGAL

GHANA

KENYA

SOUTH AFRICA

41%

NIGERIA ALONE has 450,000 visits

170,000 unique visitors

Our TOP AFRICAN Markets

per month

NIGERIA

1

5

4

2

3

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AUDIENCE PROFILE

GENERAL STATS:

60% 40%

Gender Ratio:

Men Women

SOURCE:

Income:

Middle / Upper class

Age:

18-55 years old

Tech-savvy, brand conscious young adults

16-35 years

40%

Buy high-end smart phones

Strong use of social media

Young demography

Affluent housewives engaging in daytime viewing

Spend 30% more than working women

25-54 years

52% Young to middle aged females

$

Active decision-makers over household income

< 18 years old

55+ years old

28%

67%

5%

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i Pad/iPhones #1

60% PC 40% Mobile / Tablet

3

#3 #2

78 $6 videos per visit MB per month per month

Device Mix

AUDIENCE Viewing Habits

Engagement

Favorite Brands

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Leaderboard

Footer

MPU

Display ads

Mid Page Banner

MPU

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Overlay

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Past Clients