Embed Size (px)
DESCRIPTION
2012
Citation preview
NEWGENERATIONTELEVISIONMEDIA PACKDecember 2011 218
channel
2
INTRODUCTION
changing the way the world sees Africa
In 2006, VoxAfrica identified a
new generation of Africans
dissatisfied with the news
and the image that was given
of their continent by mainly foreign or
government controlled media.
Spotting a gap in the market, VoxAfrica
was created in 2007 as the first panafrican,
independent and bilingual channel.
The channel’s mission is to “change the way
the world sees Africa” through an innovative
Afro-centric approach to news, general
entertainment, television production and
broadcasting.
INTRODUCTION
In 2006, VoxAfrica identified a new generation of Africans dissatisfied with the news and the
image that was given of their continent by mainly foreign or government controlled media.
Spotting a gap in this particular market, VoxAfrica began in 2007 as the first Panafrican,
independent and bilingual channel, made by private Africans broadcasting throughout the
continent via satellite.
The channel is aimed at the way the world sees and at Africans the
ability to project the realities of the African through an innovative Afro-‐centric
approach to news making and general TV programme production.
Quickly, VoxAfrica grew in popularity and started to be seen as the voice and of
Africa as opposed to what was portrayed on channels such as TV5 or even CNN.
In order to be available to all Africans at home and abroad, VoxAfrica decided to bridge the
gap between Africa and its Diaspora, by launching in France in May 2009, then in the UK in
May 2010. The launch of our 4th Signal on DSTV is planned for September 2011.
Today, more than just a TV channel, VoxAfrica is an independent multimedia platform voicing
a real and positive image of Africa based on progress and development, where all Africans can
express themselves freely. This has made VoxAfrica synonymous with transparency and
excellence, a designation that is continually maintained and improved upon.
1
3
Today, more than just a TV channel,
VoxAfrica is an independent multimedia
platform voicing a real and positive image
of Africa, Africans and the diaspora.
In 2010 VoxAfrica identified a convergence
of interest in business, news and
entertainment between the African and the
African Caribbean community.
The launch of the UK channel provided a
platform to be able to cater for all diaspora
communities, allowing VoxAfrica to fulfil its
wider mission to be the global standard for
the best in black news and entertainment.
4
ABOUT USV
oxAfrica is a public limited company
founded in 2007 by private individuals
of African origin.
With its headquarters in London, the
network also has bureaus in Paris, Brussels,
Yaoundé and Abidjan.
Currently a 3 channel network, VoxAfrica
consist of VoxAfrica, VoxAfrica France &
Voxfrica UK.
We are based at Battersea Studios, London
4
5
CHANNEL IDENTITY
News, debate and Afro-centric
entertainment channel
Broadcast 24/7In English and in
French In Europe and in
Sub-Saharan Africa
The only Panafrican, news and general
entertainment channel offering
programmes and interactive services
on cable, satellite, internet, IPTV and also
available in hotels throughout Africa.
INDEPENDENTWith accounts with major news agencies,
30 worldwide correspondents, and over
16 panafrican and Caribbean journalists
based at its headquarters in London. Our
journalists report, analyse, compare and
give an African perspective on global news.
HIGH QUALITY VARIETYBroadcasting hit African series and films,
VoxAfrica also produces high quality Afro-
centric programmes including news,
magazine, business, sports and music
programmes for a worldwide audience.
BILINGUAL AND PANAFRICANFrom Egypt to South Africa, the African
audience is almost 1 billion people and over
7 million within the diaspora communities.
As the only panafrican and bilingual TV network
VoxAfrica’s channels broadcast in English and
French across Africa and in Europe.
5
6
FRENCH SPEAKING AFRICAOn Canal Sat Horizons, Multichannel package: Benin, Burkina
Faso, Central Africa ,Chad Congo, Côte d’Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal
ENGLISH SPEAKING AFRICAon the satellite Sirius4. In the course of 2011, VoxAfrica will be
boosting its feed using the multichoice satellite platform aimed for
the English speaking audiences in Southern, Central and Eastern
Africa.
OUR COVERAGECOVERAGE
3 feeds allowing coverage in the whole of sub-‐Saharan Africa and to the Diaspora in Europe
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad
In English speaking Africa, on the satellite Sirius4 .
In the course of 2011, VoxAfrica will be boosting its feed using the
multichoice satellite platform aimed for the English speaking audiences in
Southern, Central and Eastern Africa.
In France, via ADSL
SFR, Bouygues, orange.
Free, Darty
In the UK,
via Sky
Total potential audience : France: 5 million households UK: 10 million households Africa via cable using Canal Sat Horizons: 800 000 households Africa via the Sirius satellite: 12 million households Total potential household: 23.8 million households
10,000,000 5,000,000
800,000
3
COVERAGE
3 feeds allowing coverage in the whole of sub-‐Saharan Africa and to the Diaspora in Europe
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad
In English speaking Africa, on the satellite Sirius4 .
In the course of 2011, VoxAfrica will be boosting its feed using the
multichoice satellite platform aimed for the English speaking audiences in
Southern, Central and Eastern Africa.
In France, via ADSL
SFR, Bouygues, orange.
Free, Darty
In the UK,
via Sky
Total potential audience : France: 5 million households UK: 10 million households Africa via cable using Canal Sat Horizons: 800 000 households Africa via the Sirius satellite: 12 million households Total potential household: 23.8 million households
10,000,000 5,000,000
800,000
3
COVERAGE
3 feeds allowing coverage in the whole of sub-‐Saharan Africa and to the Diaspora in Europe
In French Speaking Africa, On Canal Sat Horizons, Multichannel package:
Benin, Burkina Faso, Central Africa ,Congo, Cote d Ivoire, Gabon, Conakry
Guinea, Mali, Mauritania, Niger, DRC, Senegal, Tchad
In English speaking Africa, on the satellite Sirius4 .
In the course of 2011, VoxAfrica will be boosting its feed using the
multichoice satellite platform aimed for the English speaking audiences in
Southern, Central and Eastern Africa.
In France, via ADSL
SFR, Bouygues, orange.
Free, Darty
In the UK,
via Sky
Total potential audience : France: 5 million households UK: 10 million households Africa via cable using Canal Sat Horizons: 800 000 households Africa via the Sirius satellite: 12 million households Total potential household: 23.8 million households
10,000,000 5,000,000
800,000
3
3 feeds allowing coverage in the whole of sub-Saharan Africa and to the Diaspora in Europe
FRANCEOrange, SFR,
Bouygues,
Free & Darty Box
5 million households
10 million households
800 000 households
12 million households
23.8 million households
Total Potential AudienceFrance
UK
Africa via cable using Canal Sat Horizons
Africa via the Sirius satellite
Total potential households
UNITED KINGDOMBSkyB
The growing purchasing power of the diaspora audience for both niche and mainstream products and services is growing and is now significantly contributing to the total UK economy. For example, in 2011 over 30,000 Ghanaians turned up at Wembley to watch a friendly against England; Nigeria is one of the most profitable routes for both British Airways and Virgin Airlines; remittances to Africa contribute a significant amount to the UK financial services industry and telecommunication companies are targeting the diaspora communities spend on overseas and local calls.
7
ONLINETwo unique websites, in English and French.
VOxAFRICA.CO.UK / VOxAFRICA.COMOur websites offer video on demand,
RSS feeds as well as traditional text
and images for free, in addition to
providing information on our scheduled
programming.
World AudienceVoxAfrica.com reaches today 300 000 users divided worldwide as follows:
n EUROPEn AMERICASn AFRICAn ASIAn OTHER
17% 16%
62%Please note that the main reason why the percentage of Africans is low is due mainly to little access to the internet in these countries as well as bandwidth issues.
8
Social MediaVoxAfrica’s extended online presence means that we are in constant conversation with our
viewers on several social platforms such as YouTube, DailyMotion, Twitter and Facebook.
Over 20,000 fans have so far expressed themselves freely on cultural or political subjects.
Online demographics breakdown (Source: Facebook)
Key AssetsMultimedia: Thousands of videos available anywhere, anytime.
Interactive: Our TV programmes invites viewers to vote or participate in competitions
on our websites. The comments section offers an opportunity to give feedback on the
different programmes and keep the conversations going.
Free: Available 24 hours a day, all year round.
ONLINE
9
PROGRAMMING
News&
Business
Movies&
Series
Sports&
MagazineShows
TalkShows
SpecialEvents
Programmes for all ages and gender throughout the day and night.
EntertainmentAFRICAN SERIES AND FILMS
The best African films and series.
African Series: Monday to Friday at 7.45pm on VoxAfrica UK
Monday to Friday at 7pm on VoxAfrica France & Francophone Africa
Films: Every Saturday at 8pm on VoxAfrica France & Francophone Africa
NOLLYwOOD FILMS
The Nigerian film industry, popularly known as Nollywood, is now the world’s second
largest film industry in terms of number of annual film production. VoxAfrica broadcasts
Nollywood films for FREE – the only UK channel to do so.
Every Tuesday and Thursday at 8.30pm on VoxAfrica UK
COMEDY TIME
The best of UK standup and sketches featuring the stars of UK comedy.
Mondays at 8.30pm on VoxAfrica UK
Diversity and Quality
10
Current Affairs
PROGRAMMING
FOR OUR MALE AUDIENCE:
Focus:
Each week, our editor in chief, Erik Nyindu welcomes a politic or economic personality for a 26
minutes face to face interview. Amongst them: Abdoulaye Wade: President of Senegal ,
Alassane Ouattara: elected President of Ivory Coast.....
WHEN: Every Thursday at 8pm on VoxAfrica and VoxAfrica France
Shoot the Messenger:
A weekly 52 minutes debate platform for political and social issues presented by journalist and
broadcaster, Henry Bonsu, featuring guests from all areas of media and culture.
WHEN: Every Saturday at 6pm on VoxAfrica English signal
Sports 360:
A weekly review that looks at what is happening in the world of football, athletics and cricket,
with a focus on African players in the Premiership, Series A, Spanish and French leagues. Every
Sunday at 6pm on VoxAfrica English signal.
WHEN: Every Sunday at 6pm on VoxAfrica English signal
Afro goals :
A weekly Magazine presenting in brief news on the African football.
WHEN: Every Friday at 4.30pm on VoxAfrica and VoxAfrica English signal
7
PROGRAMMING
FOR OUR MALE AUDIENCE:
Focus:
Each week, our editor in chief, Erik Nyindu welcomes a politic or economic personality for a 26
minutes face to face interview. Amongst them: Abdoulaye Wade: President of Senegal ,
Alassane Ouattara: elected President of Ivory Coast.....
WHEN: Every Thursday at 8pm on VoxAfrica and VoxAfrica France
Shoot the Messenger:
A weekly 52 minutes debate platform for political and social issues presented by journalist and
broadcaster, Henry Bonsu, featuring guests from all areas of media and culture.
WHEN: Every Saturday at 6pm on VoxAfrica English signal
Sports 360:
A weekly review that looks at what is happening in the world of football, athletics and cricket,
with a focus on African players in the Premiership, Series A, Spanish and French leagues. Every
Sunday at 6pm on VoxAfrica English signal.
WHEN: Every Sunday at 6pm on VoxAfrica English signal
Afro goals :
A weekly Magazine presenting in brief news on the African football.
WHEN: Every Friday at 4.30pm on VoxAfrica and VoxAfrica English signal
7
FOCUS
Each week, our editor in chief Erik Nyindu welcomes a politician or economic personality
for a 26 minute face-to-face interview. Past guests include Abdoulaye Wade, President of
Senegal; Alassane Ouattara, President of Ivory Coast, and the list goes on...
Every Sunday at 1pm VoxAfrica France & Francophone Africa
SHOOT THE MESSENGER
A weekly 52 minute programme featuring guests from all areas of media and culture.
STM looks at culture, social and political issues as they impact upon the UK black diaspora
communities. presented by multi-award winning journalist and broadcaster, Henry Bonsu.
Every Sunday at 1pm VoxAfrica UK
SANS RANCUNE
Talk show with Domche Jules and his team of writers on social issues.
Every Friday at 8pm VoxAfrica France & Francophone Africa
SOUS L’ARBRE A PALABRE SHOW
A current affairs show debating on political, economic and social issues relevant to Africa
and its diaspora
Every Saturday at 10pm VoxAfrica France & Francophone Africa
FAIR PLAY
Following the lives of African footballers on and off the pitch.
Fortnightly on Fridays at 9.45pm VoxAfrica Africa & Francophone Africa
PROGRAMMING
11
Music & Sport
AFRO BUzz
Afro Buzz is a wildly popular 15 minute Afro-centric entertainment show. Presented by the
charismatic James Sherwood, it features interviews and reviews of film, fashion, art and music
from the UK, Africa and Worldwide.
Monday to Friday at 7.30pm on VoxAfrica UK
Monday to Friday at 6.15pm on VoxAfrica France & Francophone Africa
SOUNDS OF GOSPEL
Live performances and interviews from the world’s leading gospel artists, backed by the
SOG Band of stellar world-renowned musicians. Hosted by internationally renowned stars
of the gospel community, Noel Robinson and Sonnie Badu.
Every Sunday at 9pm on VoxAfrica UK
URBAN FIRE ExTRA
A 26 minute urban music magazine for the younger audience. Featuring the latest urban
music videos, interviews and performances.
Every Wednesday at 8.30pm on VoxAfrica UK
WAHALA
A 30 minute weekly music show that reveals talent from Africa and its diaspora. With
exclusive access and unprecedented insight. Presenter DJ Eric Soul has been one of the
first to interview artists such as Nneka and K’Naan.
Every Wednesday at 9pm on VoxAfrica UK
SPORTS 360
A weekly review of the world of football, with live studio guests and phone-ins.
The show focuses on players of African origin in the Premiership, Series A, Spanish and
French leagues, and also has a perspective on other major sporting events in the yearly calendar.
Every Monday at 8pm VoxAfrica UK
12
VOx NEWS
Vox News broadcasts twice daily, informs our audience of
global events with a focus on Africa.
Special News Reports are often broadcast on breaking
news stories, key items and exclusive interviews with major
political figures.
Monday to Friday at 12.30pm & 7pm, with regular Newsflash
on VoxAfrica Africa, VoxAfrica France and VoxAfrica UK
News
PROGRAMMING
FOR OUR GENERAL PUBLIC
Vox News
Besides the regular newsbreaks throughout the day, Vox News
is presented twice a day to inform our audience of
main events from around the world and specifically Africa. The
station employs over 30 correspondents and covers all
topics from politics to business to environmental issues from an
African perceptive. As our main audience is based in Africa, a
major portion of the news each evening is dedicated to Africa-‐
related stories. Hence, the news on Vox Africa is highly popular
with Africans and the diaspora.
Furthermore, Special News Reports are often broadcast to
explore a particularly engaging topic in greater detail .This was
the case recently, when several reports were aired to explore
the situation in Ivory Coast.
VoxNews was the first news programme to break these stories:
the Putsch in Niger on 17 February 2010,
support of Ali Bongo announced in exclusively by
Robert Bourgi
the lead of Alassane Ouattara over Laurent Gbagbo in the
second round of the presidential elections in Ivory Coast.
WHEN: Monday to Friday at 12.30 and 7.30pm +newsflash
on VoxAfrica, VoxAfrica France, VoxAfrica English
9
PROGRAMMING
13
(Full details of the shows are available on demand for sponsorship opportunities).
United Kingdom
November 2011
COLOURFUL BREAKFAST SHOW
Early morning discussion, interviews
and music presented by award winning
broadcaster Henry Bonsu and Juju.
Mondays to Fridays 8am-10am
January 2012
also showing in Francophone Africa
BUSINESS PREMIERE &
BUSINESS PREMIERE ExTRA
Weekly 26 minute programme, and
monthly 52 minute extra which looks at
key African markets, trends. In addition,
Business Premiere Extra provides analysis
of major African business, sectors or
countries and interviews with expert and
influential business leaders.
UPCOMING PROGRAMMESFrance & Francophone Africa
November 2011
RIEN À CACHER
The well known radio show, televised for
VoxAfrica
AFRIPOP
A magazine show featuring the best of Hip
Hop from Africa
AFRICAN FOOTBALL DREAM TEAM
Reality show following the ins-and-outs of
a top African football team
LE DéBAT
Debate on current affairs in and around the
diaspora
AFRICA WORKS
Following a country or individual showing
just how Africa works
14
MOST POPULARVox News
Films & Series
15
Afro Buzz
Sports 360
Specials
16
A WIDE RANGE OF OFFERSWith our 3 channels, we reach a worldwide audience looking for African and diaspora news and entertainment.
Whether a brand is looking to connect with African consumers on the continent
or in the diaspora for the first time or to further penetrate its reach, VoxAfrica
offers an unprecedented route to brand awareness, product promotion and
increased sales.
SpotsSpots advertising fits all strategies and is an
opportunity to promote client products
or services to VoxAfrica’s audience.
Tactical placement of the spots allows the
advertiser to reinforce the message in a
specific programme environment.
Below are some of our clients:
SponsorshipUsing opening and closing billboards.
Sponsorship campaigns are ideal for
linking brands with VoxAfrica programmes
and major special events. In addition to its
regular programme schedule, VoxAfrica
creates unique content to correspond with
award ceremonies and events of interest to
its audience.
By creating this direct relationship with
the particular audience, we present a
unique opportunity for brands to position
themselves within particular sectors of the
diaspora communities.
Keep a Child alive Black Ball Exclusive Media Partner
World Travel AwardsMedia Partner
Mobo TourExclusive Media Partner
Urban Music AwardExclusive Media Partner
17
Website & New MediaVoxafrica.co.uk & Voxafrica.com are ideal
for tactical online only-campaigns and
to complement an existing TV campaign.
Online offers include standard formats with
theme and IP targeting as well as section
sponsorship. Advertising content can also
be embedded using pre rolls and podcasts.
Ad-Funded ProgrammesAd funded programmes are programmes
produced by VoxAfrica’s editorial team
whilst fitting the shared objectives of
the channel and those of the advertisers
communication. It is a full partnership
between the channel and the advertiser in
order to create a unique environment fitting
the client brand communication objectives
and resulting in a strong interaction and
appeal with a predetermined audience.
Why advertiseon VoxAfrica?
◆ Generate awareness of your brand or service
◆ Advertise with the only UK channel that appeals to the cross spectrum of the diaspora and urban communities
◆ Receive outstanding exposure through a customised sponsorship package created specifically for your brand objectives
◆ Advertise with the leading BME channel for Francophones in the UK
◆ Reach a worldwide audience with cross platform advertising on our channels and websites.
◆ Reach a panafrican audience in both French and English across our network and receive outstanding exposure through a customised advertising and/or sponsorship pack
18
Contact & Information
For full advertising or sponsorship options and to discuss your brand objectives, please contact:
Joseph Farodoye e: [email protected]: +44 (0) 207 501 7703m: +44 (0) 7918 705 798
VoxAfrica TelevisionBattersea Studios80 Silverthorne RoadLondonSW8 3HEt: +44 (0) 207 501 7700w: www.voxafrica.co.uk
channel
218wATCH US GLOBALLY
626 18 286 216 650 555
2011 © VoxAfrica plc
