Mconf Keynote

Magnolia is a registered trademark of Magnolia International Ltd.

Version 1.0

• WLAN: “magnolia conference” - PW “magnolia2009”

• http://www.magnolia-cms.com/mconf-live

• Official conference tag: mconf

• Twitter: add #mconf to your tweets!

• Post images on Flickr - tag with mconf

• join the group http://www.flickr.com/groups/magnolia-cms/

• LinkedIn – join magnolia-cms group

• join facebook.com/Magnolia

1

Thursday, September 10, 2009

http://www.magnolia-cms.com/mconf-live

http://www.magnolia-cms.com/mconf-live

Pascal Mangold, CEO & Founder, Magnolia International Ltd.

Boris Kraft, CTO & Founder, Magnolia International Ltd.



Version 1.0

Welcome to Magnolia Conference 2009

• 80 Participants

• 18 Speakers

• 2 Days

• 2 Tracks

3



Version 1.0

Facts & FiguresRelease Timeline

• Magnolia 1.0 released Nov 15, 2003

• First EE Nov 2006

• Magnolia 4.1: June 2009

• 9 major releases, uncounted minor releases

4



Version 1.0

Facts & FiguresProducts

• Magnolia Community Edition

• Magnolia Enterprise Edition

• Magnolia Enterprise Edition Pro

• Magnolia On Air

5



Version 1.0

Facts & FiguresCommunication

• WWW: ~100% growth in last 12 months

• Aug ‘08: 8618; Aug ‘09: 16992 visits

• Wiki: 62% growth in 8 months (93% annualized)

• Jan ‘09: 4340; Aug ’09: 6925 visits

• Documentation: 172% growth in 9 months

• Dec. ’09: 2550; Aug. ’09 6960 visits

• Videos – total 10825 video views in last 11 months

• JBoss Case Study: 4020 views

• Magnolia CMS 4.0 Screencast: 3311 views

• Magnolia 4.1 Screencast: 1908 views

6



Version 1.0

Facts & FiguresCustomers

• 2500 installations (est.)

• > 50 international clients

• Main Sectors

• Finance

• Media

• Government

• Higher Ed & Science

7



Version 1.0

Intermission:Enterprise clients and the CE

8

• big clients benefit from improved CE

• easy startup of evaluation projects

• “under-the-table” projects

• fast turnaround

• no sales negotiations, no NDA’s, no budget rounds

• telegraph: MP expense scandal online in < 3 weeks

• move to EE later

• easily upgrade to EE (sign contract, drop jars)



Version 1.0

Facts & FiguresState of Community

• Conference

• > 50 Magnolia modules

• Media Management

• Better JSP templating

• Groovy Scheduler

• ~ 230 Wiki articles

9



Version 1.0

Facts & Figures

• Partners

• Analysts following Magnolia

• Gartner

• CMSWatch

• Content Here

10



Version 1.0

Impact of Recession

• two common options

• cut workforce

• cut everything else(often applied in combination with option 1)

• third option: invest & innovate

• 3 major product releases in last 12 months

• significant increase of professional Magnolia usage

• August 09:50% more evaluation messages than in Jan-July combined

11



Version 1.0

ChallengesWhere is the market?

• simplicity goes mainstream

• open source enters the boardroom

• subscription model gains traction

• media sites – online video is entering the living-room

12



Version 1.0

ChallengesWhere is Magnolia?

• “simple is beautiful”

• open source since 2003

• subscription model since 2006

• Video-Solution “Magnolia On Air”

13



Version 1.0

But most of all:Integration is King

• … and Standards still rule

• e.g. JSR-170 - Magnolia since 2003 – others?

• Magnolia clients: 50% integration projects

• Trend: mix editorial with backend systems (apps, databases, shops)

14



Version 1.0

Integration is KingWhat Magnolia offers

• 3.6: plug-able renderer

• integrate your html renderers

• 4.0: best practice templating (standardize templates)

• SEO

• accessibility

• best practice templates

• mobile device support

• 4.1: plug-able DAM

• Magnolia 5

15



Version 1.0

The Road Ahead

• Strengthen Community

• Improve Documentation

• Built Partnerships

• Product

• Magnolia as presentation layer

• Magnolia 5

• goals

• status

16



Version 1.0

Thank you!

17


Pascal Mangold, CEO & Founder, Magnolia International Ltd.

Boris Kraft, CTO & Founder, Magnolia International Ltd.


Technology

Mconf Keynote