@salinasiu

@salinasiu

SFU BBA 2012Concentration in marketing and entrepreneurshipMinor in publishing

SFU Student Marketing Association• Promotions Executive• Promotions Co-VP for Brand Wars Case Competition 2007• E-Communications Co-Director

SFU Human Resources Students’ Association• Fashion Co-Chair for Dress Code 2009

AIESEC SFU• Marketing and Branding Manager• Logistics Co-VP for Coastal Conference 2010• Marketing Coordinator for AIESEC AlumNight 2010• Communications VP for AIESEC SFU• National Director of Communications for AIESEC Canada

@salinasiu

SFU Beedie School of BusinessSocial Media Marketing Intern

Invoke MediaSocial Media Marketing Intern

SAPSocial Media and Digital Marketing Specialist, Intern

WORK EXPERIENCE

@salinasiu

OMG Social Media Conference

Social Media Freelancing

Salinabear YouTube Channel

WANT Magazine

The Campus Paper

Fantasy EntertainmentSTA

RT

UP

@salinasiu

MARKETING FOR EVENTS

@salinasiu

Are you stuck in a marketing rut?

How can you expect to reach

a different audience if your

marketing is still the same?

@salinasiu

MARKETING SUCKS WHEN IT

COMES PRE-PACKAGED.

@salinasiu

STAKEHOLDERS

INFORMINTERESTREMINDCONVINCE

@salinasiu

QUESTION EVERYTHINGbecause we’re all tight on time, skills, tools & people.

@salinasiu

Spend less time on one time

use. Real value is in multi-use

and timeless content.

@salinasiu

When you spam social media with promo, people will assume

your event sucks.

Did you know?

@salinasiu

@salinasiu

Marketing doesn’t make your event cooler. If your event sucks, it will just suck more online.

@salinasiu

Creating it is the easy part.

Getting it in front of eyeballs is

the challenge.