Market the Right Waywith

Facebook and TwitterWade KwonNews Pirate

Social media = fun• You don't log on saying, "Gee, I wonder

what someone can sell me today ...”• I log on to find out:

– What's going on with my friends– Funny pictures they've uploaded– What's going on in the "world" =

Birmingham, pop culture, politics, friends' workday

Do you even needsocial media?

Important questions• What is our marketing goal?• What is our motive?

– To join the conversation, or to control it?• Do we have resources to use social media?

– low cost– but time investment– no one tells you about the "puppy investment”

Important questions• How will we test our message?

– Experiment?– Are we willing to fail publicly?

• How will we measure results?

Facebook

What is it?

Let’s take a quick tour.

Pros• The game in town.

– 200 million users.• Can instantly build audience among

friends.• Flexible: can engage in several ways.

– Pages. Groups. Apps. Targeted ads.

Cons• You're still playing by Facebook's rules.

– Re-designs. Pages.• New design = lost in the shuffle?• Time intensive.• Has any business turned it into clear

engagement and success?– Even Facebook still figuring it all out.

First steps• Ask your customers.

– Are they on Facebook?– How do they use it?– What do they like to see? Dislike?

• Adopt a Cause.• Think like Facebook.

Twitter

What is it?

A demonstration.

Let’s take a quick tour.

Pros• Buzz tool of the moment.• Easy to start using, integrate with Web

site, computers, phones.• Very personal one-to-one and

one-to-many conversations.

Cons• Few users.• "I don't get it" factor.• Backlash / negative buzz.

First steps• Tim's rule: Try it on your own.• Follow, reTweet, chat, reveal.• Be bold.

– Stand out if you want to make a splash.It's still the Wild West.

Before we wrap up …

Coming up• Aug. - Beginning Blogging for

Businesses• Sept. - WordCamp Birmingham• Oct. - BlogWorld, Las Vegas

• Birminghamblogging.com

In conclusion• Do you need social media for

marketing?• What is your goal?• Which tools are best for you and your

customers?

Today’s slides

http://snurl.com/bba-bcc

Thank you!