Don’t Make a Drama out of a Crisis

rachel@wearecaper.com

@rachelcoldicutt

Be Human

This makes people more forgiving

Be Responsive

Twitter moves very very quickly – try and crank your organisation into

moving at the same speed

Be Short and to the Point

Don’t send out a three page PDF press release. Be appropriate to the

medium.

Be Open and Transparent

Say you’re working on it if you’re working on it.

Say there are other issues is there are other issues.

Be Generous with your Learning

Greatest opportunity to educate your senior management.

Be Kind

If it hasn’t happened to you, it might do in the future

Thank you