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Develop a long-term strategy
Include your GG strategy in your overall fundraising strategy
Set ambitious, but realistic goals
Plan a calendar
Take advantage of special events or opportunities
Use GlobalGiving’s tools to help you reach your goals
Involve your supporters!
Aim for Superstar-dom
Bonus Days
On Bonus Day, we match donations made through GlobalGiving.org up to $1,000 per donor at 30%-50%. Additional bonus prizes are awarded to top fundraisers.
March 14 – 30% MatchJune 13
Partner – 30% Match Leader – 40% Match Superstar – 50% Match
October 17 - 30% Match
February Video Contest You asked for it, so we’re
doing it! Submissions are due
Wednesday, February 15th
Videos must be 2 minutes or less
Video must be embedded on your project page
Submit the project page link using the online contest form
Five videos will be selected by an expert judge to be featured by GlobalGiving on Facebook and Twitter.
More than Me
Mother’s Day Tribute Card Campaign
May 1 – May 13$500 will be awarded to the top 10
projects with the most unique tribute card donors
A project must have at least 10 unique tribute card donors to be eligible for bonus awards.
Only projects on GlobalGiving.org are eligible to participate in this campaign.
New Design Coming
Soon
Mother’s Day Gifts for Good Last day to submit for Mother’s Day – April 9Give away a “gift”—jewelry, scarves, and more
—in exchange for donations of a certain amount ($25, $50, $75)
Organization provides “gift” and manages shipping
GlobalGiving will provide you with the mailing addresses of participating donors
GlobalGiving provides promotion through donor newsletter and social media
Third Annual Photo ContestPhoto Submission Due July 20 Up to 3 photos per
organization Photos must be
uploaded on your project page
75 photos will be selected by a professional photographer to participate in online voting
Voting August 1 – 15 1 vote = 1 “Like” on
Facebook 75 photos will be
categorized and uploaded onto GlobalGiving’s Facebook page for voting
Winner will receive $1,000 bonus
Winner and runner up from each remaining category will be featured on homepage
Tool
Extreme Makeover C
oming
Soon
September Fundraiser Campaign
GlobalGiving is offering financial incentives to your organization and prizes for your
donors during this month-long campaign!
Suggestions?WomensTrust, Inc.
Holiday PromotionsGifts for Good – Deadline Nov. 9Recurring Donation Campaign – Dec 1 - 31GlobalGiving is offering bonus prizes to the top
projects with the most new donors who sign up for recurring donations during the campaign
At least 10 new unique recurring donors to qualify
The final results of this campaign will be announced in March 2013. Bonuses will be awarded based on the amount raised and the number donors at this time.
Tool
New InitiativesLeadership Council
Apply online by Thursday, February 16th
A new advisory committee made up of representatives from our non-profit partners
The Leadership Council will meet (via conference call) quarterly to discuss important topics for GlobalGiving
Ambassadors ProgramApply by March 9th
A new program that will identify leading GlobalGiving partners to visit other non-profit partners and host workshops overseas
Selected individuals will visit GlobalGiving in Washington, DC for training
Your GlobalGiving Strategy
Attract GlobalGiving Donors
Engage Existing DonorsBecome a Superstar
Attracting GlobalGiving Donors
Compelling Project PageSpecific, action -oriented
Easy to understand, jargon-free, project specific
Close-up, high -resolution photo
Tangible, realistic, varied
Your project here!
Search Ranking Criteria
40% the amount of time since your previous project report
20% the number of donors that your project has attracted
20% the amount of money your project has raised, relative to other projects
20% how close is the project to being fully funded
Engaging Existing Donors
Campaigns!
Campaigns are designed to help you keep your donors engaged.
Give your donors advanced noticeIdentify advocatesBuild excitement on your
Facebook and TwitterReach out to your large donors
personally
Donor Tools!
You don’t need a campaign to take advantage of our donor tools.
Build donor tools into your regular interaction with donors
Fundraiser pages, recurring donations, gifts
Tool
Become a…
Develop a long-term strategy
Include your GG strategy in your overall fundraising strategy
Set ambitious, but realistic goals
Plan a calendar
Take advantage of special events or opportunities
Use GlobalGiving’s tools to help you reach your goals
Involve your supporters!
Aim for Superstar-dom
Questions?
Want to work one-on-one with a GlobalGiving team
member? Set up a call today!
