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Agenda Welcome + Introductions
GlobalGiving Updates
Maximize Your Online Fundraising
Draft Your SMART Goals
Recruit Your Fundraising Advocates
Tell Your Story
GG Rewards
Wrap-Up and Feedback
GG Feedback Board
Post feedback, questions, ideas related to the following: • Have you had a lingering question about GlobalGiving?
• Are there specific challenges that you have been facing on GlobalGiving?
• Are there any ideas that you want to share?
1. Raise $10,000 from your existing donor network. 2. Raise funds from 100 different donors.
3. Engage at least 25 new donors to our organization.
Good Examples:
1. Raise more money than last year. 2. Reach our fundraising goal from many new donors.
3. Acquire new donors.
Bad Examples:
1. Raise $10,000 from your existing donor network. 2. Raise funds from 100 different donors.
3. Increase our newsletter active subscriber list by 50%.
Good Examples:
1. Raise more money than last year. 2. Reach our fundraising goal from many new donors.
3. Increase the newsletter subscriber list.
Bad Examples:
1. Using A/B testing, increase our newsletter open rate to 50%. 2. Engage fundraising advocates to help acquire 50 new donors.
3. Employ donor outreach plan to convert 5 regular donors into recurring donors.
Good Examples:
1. Have at least one trending Twitter hashtag. 2. Increase donor satisfaction.
3. Solve global poverty.
Bad Examples:
1. Raise $5,000 from our existing donor network. 2. Increase our donor database by 5%.
3. Increase our email open rate to 60% among active subscribers.
Good Examples:
1. Raise $1,000,000 online. 2. Have a 100% open rate for all emails sent.
3. Get one new donor.
Bad Examples:
1. Raise $7,500 during the June GG Rewards Bonus Day. 2. Raise $5,000 from 40 donors in 30 days through GlobalGiving.
3. Increase our donor database by 5% by the end of 2016.
Good Examples:
1. Get 20 more Facebook fans soon. 2. Raise $10,000 to fund our project.
3. Acquire 15 new donors.
Bad Examples:
A C T I V I T Y
• Draft one to two SMART goals for your organization.
• After you have drafted your goals, share them with a partner.
• Discuss to ensure that your goal meets each of the SMART criterion. Revise accordingly.
Draft Your SMART goals
Fundraising Advocates Your voice in the crowd
Step 1: Pick Your Team
Identify your advocates and set
goals for each advocate’s activities
and results.
Step 2: Give Them Tools Step 3: Say Thank You
Follow-up with your advocates regularly.
At the end of the campaign, thank them!
Train your advocates to tell your story.
Make it easy: provide sample emails, social
media posts, and other content.
Strengthen and expand organization’s donor network
Create buy-in opportunities for donors
Help donors to feel that they:
• Have a powerful impact
• Can see the results of their donations
• Have influence over the direction of the organization
Why Engage Fundraising Advocates?
• Interested in your organization, the projects you lead, and/or the issues that you affect
• Able to serve as strong brand ambassadors
• Will speak positively about your organization
• Have large networks of their own
• Have time to commit and a willingness to help
Consider Network Members Who Are
• Talking points focused on key messages + calls to action
• Easy-to-forward emails
• Email templates
• Sample Tweets and Facebook posts
• Handouts, fact sheets, and FAQs
• Blogs to which they can refer
Arm Your Advocates with Tools
A C T I V I T Y
• Does your organization identify and recruit fundraising advocates? If so, how?
• What resources do you provide your advocates?
• What one to two tips would you share with your peers for successful engagement of advocates?
Identify + Recruit Your Advocates
A C T I V I T Y
• Break into pairs and pitch your project in 60 seconds or less.
• Provide feedback to one another, asking clarifying questions as necessary.
• Then switch!
Pitch Your Project
seconds
We've found that donors spend an average of 4.2 seconds
reviewing a page on GlobalGiving before deciding
whether or not to donate.
4.2
Use photos.
Close-up photos of a single person or
animal work best.
1 Get straight to the
point.
Put the most important
information the first three sentences.
2 Make it clear.
Use bullets and lists to catch skimming
eyes.
3 Don’t forget the
ask!
Include a clear call to action.
4
Engagement
Reward for activity and engagement on the platform • Project reports • Thank you notes • New and recurring donors • Dollars raised • Contests and campaigns • Leadership Council, Ambassadors Program, and more!
Effectiveness
• Hypothesis: Organizations that are listening, acting, and learning are more effective
• Drive donations to organizations that are listening, acting, and learning – both on and off of GlobalGiving
• Earn points by completing Learning Cycles
Learning Cycles
• DIY Toolkit • Feedback Toolkit • Storytelling • Charting Impact • GlobalGiving Webinar • Create-Your-Own Cycle
Step 1
LISTEN (3 points)
Step 2
ACT (4 points)
Step 3
LEARN (5 points)
How to Use the Create-Your-Own Cycle for Effectiveness Points
A C T I V I T Y
Listen: What new information did you gain during today’s workshop?
Act: How did you act on the information that you received?
Learn: What will you do going forward as a result of the new information or feedback that you received?
Begin A “Create-Your-Own-Cycle”