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This presentation was given at WordCamp Birmingham and Atlanta. Steve explains how to make great videos at a low cost.
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Make Great WordPress Videos
Steve Burge @stevejburge
Steve Burge
Steve Burge
LakeLanier.comLakeAllatoona.com
AppalachianTrail.com
OSTraining.com
#1: Equipment
Logitech: $50
No need to spend $100s
Windsocks: $2
Camtasia for PCs: $300
Screenflow for Mac: $100
#2: Before Shooting
Prepare
1. Know your audience 2. Know your style3. Know your product
All of these make it difficult to outsource videos.
Quiet Environment
Write a Script
#3: Shooting
Screen Resolution
High-quality computers: full screen, then shrink during editing.
Low-quality computers: screen to 1280 or 1024.
Increase mouse by at least 200%
Natural voice
Keep going despite mistakes
#4: Editing
Editing
Voice: Remove “um”s and “ahs”.Visuals: Remove key mistakesImages: Insert where useful but keep to a minimum, particularly logos (add them as overlays).
Zooming
Do zoom in on key areas. People will watch this on their phones.
Don’t zoom in and out much. It will make viewers dizzy.
Export Size
Choose the largest screen size you’ll use. For us it’s 905px.
Export Formats
h.264 is best as it’s HTML5-friendly..wmv, .flv and .mov are all proprietary and increasingly old-fashioned.
#5: Hosting
1. Free hosting 2. Self-hosting3. Professional hosting
Free Hosting
Self-hosting
Professional hosting
Don’t worry about warez
#6: How long will it take?
Preparation: Depends on product knowledge.Shooting: 5 mins for 1 min of footage.Editing: Much longer! Depends on mistakes, graphics, transitions etc.Overall: A 5 mins video will take well over an hour.
#6: How much will it cost?
From $150 to $15,000 or more depending on your ambition.
#7: White screen
Equipment: Video camera, tripod and more.Room: Often a basement or garage.Teleprompter: iPad or laptop below camera.Software: Final Cut Express, X or Pro. Export from there to Screenflow.
#8: Further Learning
telestream.net/screen-flow/demos.htm
Over to you …