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M-Dot and the $86 Demo:

A Story about Bootstrapping with AWS

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Background

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Not your typical startup business model

High Speed Transaction Network

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Not your typical startup staff

IT staff all 25+ years of Corporate IT experience

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The Challenge

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2 Guys, 1 Vision, 1 Angel

…and 1 month to build a demo

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Demo Requirements

1. Simulate POS Transactions on Laptop

2. Must run on any Internet connection3. Simulate scanning UPCs4. Generate receipt with savings5. Must respond in less than 2 seconds

Cloud based POS Redemption Engine

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Step 1: Un-retire an architect

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Step 2: Convince him to work for food

Greg worked for 100% equity in the beginning

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Step 3: Whip out Credit Card

…and start building on AWS

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The $86 Demo

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Demo – Mobile Coupons

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Web based demo

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Web based demo

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Demo - Real time reporting

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Our approach is a game changer. The

demo helped our customers Visualize it

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The demo brought us more angels…

…and a platform was born!

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It’s all about Architecture

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Operating Model - Coordination

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Guiding PrinciplesDisciplined Approach

Commitment to EA best practices

Security and Compliance equivalent to processing transactions on an ATM Machine

Maximize performance

Minimize IT costs

Business AgilityConfigurable

Self Service

Self Monitoring – Self Healing

Real time

Simple Integration

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What we built in the cloudReal-time, High Speed Transaction Network

Service Oriented Architecture – SOA

High availability, auto-scaling

Business Continuity/Disaster Recovery

Security and regulatory controls

Extreme transaction processing

Simple integration via RESTful web services

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What Amazon AWS gives usBenefits of AWS

Infrastructure on demand

World class perimeter security

Cost effective computing

Automation & simplification of system administration tasks

Multiple virtual datacenters

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Full Redundancy & Infinite Scalability

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Exceptional Performance

Conclusion:M-Dot can handle 200,000+ stores *

Transaction response time: 1 tenth of sec.

At 50% capacity

With room to scale on demand!

* based on average of 10 lanes/store, 1 trans/minute

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Platform as a Service

M-DotCloud

AnalyticsDigital

IncentivesSocial MediaMobile

Advertising

Connecting PoS to the Internet

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Why did we choose AWS?

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Why AWS?Platform Requirements (early 2009)

Needed explicit control of infrastructure (Hello IaaS, bye PaaS)

Global datacenters

Financially sound

Thought leaders

Most live customers

Name our clients could trust

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Lessons Learned

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Lessons LearnedWhat we learned

Forget about building cloud vendor agnostic software

Cloud is still in its infancy, but maturing at a rapid pace

Protoyping & testing in ways not feasible on-premise

Throw away the 500 page DR manuals

What we knew & validatedApplication security must be designed by you

Architecture & Governance makes or breaks you

Only thing to fear is fear itself

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Questions?