AWS Webcast - AWS 101 - Journey to the AWS Cloud: Introduction to AWS

Journey to the AWS Cloud: Introduction to AWS

Brett Hollman – Solutions [email protected]

AWS Mission

Enable businesses and developers to use web services* to build scalable,

sophisticated applications.

*What people now call “the cloud”

Powering the Most Popular Internet Businesses

Trusted by Enterprises

Each day AWS adds the equivalent server capacity to power Amazon when it was a

global, $5.2B enterprise

$5.2B retail business

7,800 employees

A whole lot of servers

2003

Innovation on behalf of our customers:

158 new features and services in 11months of 2012

Why are customers adopting cloud computing?


Variable expense Replace capital expenditure with variable expense


Variable expense

On-premise

vs$0 to get startedPay as you go

Replace capital expenditure with variable expense

Capital investment & physical installation

Economies of scale Lower variable expense than companies can achieve themselves




Saved $34m on SmartHub application

10’s of millions of $ saved with first 12 apps

migrated to AWS

50% reduction in analytics

costs



$3.01M

$0.90M

Source IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services

Accelerates Over Time.” July 2012

70% lower 5 year TCO per app

On-premise AWS



Reduced Prices

More Customers

More AWS Usage

More Infra-structure

Economies of Scale

Lower Costs



Reduced Prices

More Customers

More AWS Usage


Economies of Scale

Lower Costs



Reduced Prices

More Customers

More AWS Usage


Economies of Scale

Lower Costs



Reduced Prices

More Customers

More AWS Usage


Economies of Scale

Lower Costs

30+ price

reductions

since 2006


Elastic capacity No need to guess capacity requirements and over-provision


Actual demand

Predicted demand

Customerdissatisfaction

Waste

Demand

Time




Elastic capacity

Demand

Time


Speed and agility Infrastructure in minutes not weeks



“We reduced application deployment times from 2 months to 3

days.”

“Time to deploy from went weeks to hours.”

“We can double server capacity in

20 seconds”



Add New Dev Environment

Add New Production Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 servers

Number of Instances 1,000

Instance Type M3 Extra Large

Availability Zone US-West-2b

Launch

aws.amazon.com/managementconsole

Infrastructure in MinutesOld World: Infrastructure in Weeks



Experiment Often

Fail quickly at a low cost

More Innovation

$00’sExperiment Infrequently

Failure is expensive

Less Innovation

“On-premise”


Focus on business Not undifferentiated heavy IT lifting


Focus on business Not undifferentiated heavy IT lifting

We take care of…

Data centersPower

CoolingCabling

NetworkingRacks

ServersStorageLabour

…so you don’t have to…

Buy and install new hardwareSet up and configure new

softwareBuild new data centers


Global Reach Go global in minutes and reach a global audience



Application



Application

Elasticity

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Typical weekly traffic to Amazon.com

November traffic to Amazon.com

November

November traffic to Amazon.comProvisioned capacity

November

November traffic to Amazon.com76%

24%

Provisioned capacity

November

November traffic to Amazon.com

November

Num

ber

of E

C2

Inst

ance

s

4/12/2008 4/14/2008 4/15/2008 4/16/2008 4/18/2008 4/19/2008 4/20/20084/17/20084/13/2008

Case Study

40 servers to 5000 in 3 days

EC2 scaled to peak of 5000 instances

“Techcrunched”

Launch of Facebook modification

Steady state of ~40 instances

AWS Services

Compute Storage

AWS Global Infrastructure

Database

App Services

Deployment & Administration

Networking

Reference Model

RegionsAn independent collection of AWS resources in a

defined geography

A solid foundation for meeting location-dependent

privacy and compliance requirements

Global infrastructure

Compute Storage


Database

App Services


Networking

Availability ZonesDesigned as independent failure zones

Physically separated within a typical metropolitan

region


Compute Storage


Database

App Services


Networking

Edge LocationsTo deliver content to end users with lower latency

A global network of edge locations

Supports global DNS infrastructure (Route53) and

Cloud Front CDN


Compute Storage


Database

App Services


Networking

Route 53Highly available and scalable Domain Name System

Extremely reliable and cost effective

Feature Details

Global Supported from AWS global edge locations for fast and reliable domain name resolution

Scalable Automatically scales based upon query volumes

Latency based routing

Supports resolution of endpoints based upon latency, enabling multi-region application delivery

Integrated Integrates with other AWS services allowing Route 53 to front load balancers, S3 and EC2

Secure Integrates with IAM giving fine grained control over DNS record access

Networking

Compute Storage


Database

App Services


Networking

Virtual Private CloudPrivate, isolated section of the AWS Cloud

Launch resources in a virtual network that you define

complete control over your virtual networking environment

Internet

Networking

Compute Storage


Database

App Services


Networking

VPN ConnectionA Hardware VPN connection connects amazon

environment to your datacenter

Internet Protocol security (IPSec) VPN connection

Commonly used hardware supported

Internet

Networking

Compute Storage


Database

App Services


Networking

Direct ConnectDedicated connection between your IT infrastructure

and the AWS datacenters

Extend your network infrastructure and VLANs into

AWS

Networking

Compute Storage


Database

App Services


Networking

Vertical ScalingFrom $0.02/hr

Elastic Compute Cloud (EC2)Basic unit of compute capacity

Range of CPU, memory & local disk options

Instance types available, from micro to cluster compute

Feature Details

Flexible Run windows or Linux distributions

Scalable Wide range of instance types from micro to cluster compute

Machine Images Configurations can be saved as machine images (AMIs) from which new instances can be created

Full control Full root or administrator rights

Secure Full firewall control via Security Groups

Monitoring Publishes metrics to Cloud Watch

Inexpensive On-demand, Reserved and Spot instance types

VM Import/Export Import and export VM images to transfer configurations in and out of EC2

Compute

Compute Storage


Database

App Services


Networking

EC2 Terminology

©2011 Amazon Web Services May not be reused or redistributed without permission

AMI

Virtual Machine Configuration

Instance

Running or Stopped VM

VPC

EC2 “Classic”

“Public”

AZ Availability Zone

S3

EBS EBS EBS

VPC

EC2 “Classic”

“Public”

EBS EBS EBS

EBS Snapshots

S3 Buckets

Region

Auto-scalingAutomatic re-sizing of compute clusters based upon demand

Trigger auto-scaling policy

Feature Details

Control Define minimum and maximum instance pool sizes and when scaling and cool down occurs

Integrated to CloudWatch

Use metrics gathered by CloudWatch to drive scaling

Instance types Run auto scaling for on-demand instances and spot. Compatible with VPC

as-create-auto-scaling-group MyGroup --launch-configuration MyConfig--availability-zones eu-west-1a--min-size 4--max-size 200

Compute

Compute Storage


Database

App Services


Networking

Elastic Load BalancingCreate highly scalable applications

Distribute load across EC2 instances in multiple

availability zones

Feature Details

Auto-scaling Automatically scales to handle request volume

Available Load balance across instances in multiple availability zones

Health checks Automatically checks health of instances and takes them in or out of service

Session stickiness Route requests to the same instance

Secure sockets layer Supports SSL offload from web and application servers with flexible cipher support

Monitoring Publishes metrics to Cloud Watch

Compute

Compute Storage


Database

App Services


Networking

S3 - Durable storage, any object99.999999999% durability of objects

Unlimited storage of objects of any type

Up to 5TB size per object

Feature Details

Flexible object store Buckets act like drives, folder structures within

Access control Granular control over object permissions

Server-side encryption 256bit AES encryption of objects

Multi-part uploads Improved throughput & control

Object versioning Archive old objects and version new ones

Object expiry Automatically remove old objects

Access logging Full audit log of bucket/object actions

Web content hosting Serve content as web site with built in page handling

Notifications Receive notifications on key events

Import/Export Physical device import/export service

Storage

Compute Storage


Database

App Services


Networking

Case Study

“Spotify needed a storage solution that could scale very quickly without incurring

long lead times for upgrades. This led us to cloud storage, and in that market, Amazon Simple Storage Service (Amazon S3) is the

most mature large-scale product.

Amazon S3 gives us confidence in our ability to expand storage quickly while also

providing high data durability.”

Emil Fredriksson, Operations DirectorCase Study

Elastic Block StoreHigh performance block storage device

1GB to 1TB in size

Mount as drives to instances

Feature Details

High performance file system

Mount EBS as drives and format as required

Flexible size Volumes from 1GB to 1TB in size

Secure Private to your instances

Performance Use provisioned IOPS to get desired level of IO performance

Available Replicated within an Availability Zone

Backups Volumes can be snapshotted for point in time restore

Monitoring Detailed metrics captured via Cloud Watch

Storage

Compute Storage


Database

App Services


Networking

GlacierLow-cost storage service

Secure and durable storage for backup and

archive

For data that is infrequently accessed

Feature Details

Low cost $0.01/GB/month with no up-front capital commitments

Durable Same 99.999999999% durability as S3

Flexible Store any amount of data on-demand. Eliminate the need for capacity planning

Secure Leverage AWS’ robust security platform. Control access to your data.

API REST-based API to send and receive data

Import/Export Optionally use portable storage devices to import/export mass data

Vault inventory Index for real-time view of the contents of the vault

Storage

Compute Storage


Database

App Services


Networking

Relational Database ServiceDatabase-as-a-Service

No need to install or manage database instances

Scalable and fault tolerant configurations

Feature Details

Platform support Create MySQL, SQL Server and Oracle RDBMS

Preconfigured Get started instantly with sensible default settings

Automated patching Keep your database platform up to date automatically

Backups Automatic backups and point in time recovery and full DB backups

Provisioned IOPS Specify IO throughput depending on requirements

Failover Automated failover to slave hosts in event of a failure

Replication Easily create read-replicas of your data and seamlessly replicate data across availability zones

Database

Compute Storage


Database

App Services


Networking

DynamoDBProvisioned throughput NoSQL database

Fast, predictable performance

Fully distributed, fault tolerant architecture

Feature Details

Provisioned throughput Dial up or down provisioned read/write capacity

Predictable performance

Average single digit millisecond latencies from SSD backed infrastructure

Strong consistency Be sure you are reading the most up to date values

Fault tolerant Data replicated across availability zones

Monitoring Integrated to Cloud Watch

Secure Integrates with AWS Identity and Access Management (IAM)

Elastic MapReduce Integrates with Elastic MapReduce for complex analytics on large datasets

Database

Compute Storage


Database

App Services


Networking

Amazon SQS

Processing

task/processing trigger

Processing results

Amazon SQSReliable, highly scalable, queue service

for storing messages as they travel

between instances

Feature Details

Reliable Messages stored redundantly across multiple availability zones

Simple Simple APIs to send and receive messages

Scalable Unlimited number of messages

Secure Authentication of queues to ensure controlled access

Application Services

Compute Storage


Database

App Services


Networking

Cloud SearchElastic search engine based upon

Amazon A9 search engine

Fully managed service with sophisticated

feature set

Scales automatically

DocumentServer

Results

SearchServer

Feature Details

Auto-scaling Automatically scales based upon request volumes and data volumes

High performance In memory operation means consistently low latency for search results

Sophisticated features Support for faceting, stemming, synonyms, stop words and custom rank expressions

Low cost Elastic service, pay for what you use


Compute Storage


Database

App Services


Networking

CloudFrontWorld-wide content distribution network

Easily distribute content to end users with low latency,

high data transfer speeds, and no commitments.

Feature Details

Fast Multiple world-wide edge locations to serve content as close to your users as possible

Integrated with other services

Works seamlessly with S3 and EC2 origin servers

Dynamic content Supports static and dynamic content from origin servers

Streaming Supports rtmp from S3 and includes support for live streaming from Adobe FMS and Microsoft Media Server

London

Paris

NY

Served from S3/images/*

3

Served from EC2*.php

2

Single CNAMEwww.mysite.com

1


Compute Storage


Database

App Services


Networking

Elastic MapReduceManaged, elastic Hadoop cluster

Integrates with S3 & DynamoDB

Leverage Hive & Pig analytics scripts

Integrates with instance types such as spot


Feature Details

Scalable Use as many or as few compute instances running Hadoop as you want. Modify the number of instances while your job flow is running

Integrated with other services

Works seamlessly with S3 as origin and output. Integrates with DynamoDB

Comprehensive Supports languages such as Hive and Pig for defining analytics, and allows complex definitions in Cascading, Java, Ruby, Perl, Python, PHP, R, or C++

Cost effective Works with Spot instance types

Monitoring Monitor job flows from with the management console

Compute Storage


Database

App Services


Networking

Elastic BeanstalkOne-click deployment from Eclipse, Visual Studio and Git

Rapid deployment of applications

All AWS resources automatically created

Feature Details

Platform support Containers for Java, .NET, Ruby, Python, and PHP

Resource creation Creates load balancer, instances, auto scaling and monitoring automatically

Monitoring & Logs Integrated with Cloud Watch and consolidates server logs

Versioning Manage versions of applications and easily rollback deployments

Notifications Receive alerts on key events

Full resource access Access all underlying AWS resources as necessary

Deployment & Admin

Compute Storage


Database

App Services


Networking

Cloud FormationAutomate creation of ‘stacks’ in a repeatable way

Scripting framework for AWS resource creation

Feature Details

Platform support Support for AWS resources from EC2 to IAM

Resource creation Creates AWS resources behind the scenes and reports on progress

Declarative Specify stacks in JSON format and source control your environments

Customizable Drive stack creation with parameters

{ "AWSTemplateFormatVersion" : "2010-09-09",

"Description" : "This template creates a CloudFormation stack that uses Amazon CloudFront and an Amazon EC2 AMI for Adobe Flash Media Server 4.5 to enable HTTP streaming of your live event.",

"Parameters" : { "InstanceType" : { "Type" : "String", "Description" : "The type of Amazon EC2 instance to launch. Valid values are: m1.large, m1.xlarge, m2.xlarge, m2.2xlarge, m2.4xlarge, c1.xlarge.", "Default" : "m1.xlarge", "AllowedValues" : [ "m1.large","m1.xlarge","m2.xlarge","m2.2xlarge","m2.4xlarge","c1.xlarge" ], "ConstraintDescription" : “

Deployment & Admin

Compute Storage


Database

App Services


Networking

Identity & Access ManagementGranular control of user rights with AWS

Automated granting of EC2 service rights

Software Developer KitsComprehensive support of programming models for using

AWS services

Deployment & Admin

Compute Storage


Database

App Services


Networking

+ othersSimple Email Service

Simple Workflow ServiceSimple Notification Service

ElastiCacheCloudWatch

Storage GatewayAWS OpsWorks

…

Introducing Amazon RedshiftData Warehousing the AWS Way

Easily and rapidly analyze petabytes of data

1/10 the cost of traditional data warehouses

Automated deployment & administration

Compatible with popular BI tools

NEW! Amazon Elastic Transcoder

Utility computing

Compute

Storage

Security Scaling

Database

NetworkingMonitoring

Messaging

Workflow

DNS

Load Balancing

BackupCDN

On demand Pay as you go

Uniform Available

Utility computing

On a global footprint RegionsRegion

US-WEST (N. California) EU-WEST (Ireland)

ASIA PAC (Tokyo)

ASIA PAC (Singapore)

US-WEST (Oregon)

SOUTH AMERICA (Sao Paulo)

US-EAST (Virginia)

GOV CLOUD

ASIA PAC (Sydney)

Zones

Availability Zone

On a global footprint

At the end of a web service Controlec2-run-instances ami-b232d0db

--instance-count 3 --availability-zone eu-west-1a --instance-type m1.small

ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium

Control

ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1b --instance-type m1.xlarge

ec2-run-instances ami-b232d0db --instance-count 2 --availability-zone us-east-1d --instance-type m1.xlarge

At the end of a web service

At the end of a web service Control

elb-create-lb myLoadBalancer

as-create-auto-scaling-group MyGroup --launch-configuration MyConfig--availability-zones eu-west-1c--min-size 2--max-size 200

ec2-authorize default -p 80

and rich console services Control

Summary


Variable expenseReplace capital

expenditure with variable expense

Economies of scaleLower variable expense

than companies can achieve themselves

Elastic capacityNo need to guess

capacity requirements and over-provision

Speed and agilityInfrastructure in minutes

not weeks

Focus on businessNot undifferentiated

heavy IT lifting

Global ReachGo global in minutes and reach a global audience

aws.amazon.com

Brett Hollman – [email protected]

Technology

AWS Webcast - AWS 101 - Journey to the AWS Cloud: Introduction to AWS