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With the rise in social media, it is now more important than ever to engage with your potential leads and clients on Twitter, Facebook, and Linked In. In this LogicClassroom, we will provide strategies on how you can optimize your real estate social media campaigns and increase the reach of your postings.
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WHAT EVERY REAL ESTATE AGENT NEEDS TO KNOW ABOUT SOCIAL MEDIA
Presented by:Chad CurllProject ManagerBoston Logic Technology Partners, Inc
T: 617.266.9166www.bostonlogic.com
AGENDA
• Define Your Goals
Social Media Marketing
• Facebook• Twitter• LinkedIn• Pinterest
Social Media Channels
• Best Times to Post
Social Media Best Practices
T: 617.266.9166www.bostonlogic.com
DEFINE YOUR GOALS
Determine your
intentionsSet your
goals
Create a plan for each
social media channel
Keep your plan flexible
Create a Social Media Calendar to keep track of your progress
T: 617.266.9166www.bostonlogic.com
OVER 1 BILLION FACEBOOK USERS
Users easily access info on companies and organizations they support
70% of people like a company page after seeing it on their friends’ pages
Photos increase engagement by more than 100%
Worldwide Internet Users Compared to Facebook
Users
T: 617.266.9166www.bostonlogic.com
EVERY SECOND THERE ARE 9,100 TWEETS
Use @mentions and #hashtags to connect with potential clients
Share valuable content periodically throughout the day
Post images and digital media
T: 617.266.9166www.bostonlogic.com
TAKE ADVANTAGE OF THE TOOLS LINKEDIN OFFERS
Personal Page
Company Page
Relevant Groups
Not as competitive to get your content noticed as other social media channels
Not only post on your personal page, but also on your company page and groups relating to your community
T: 617.266.9166www.bostonlogic.com
PINTEREST IS THE FASTEST GROWING SOCIAL MEDIA CHANNEL
Launched in 2010, has already registered millions of users
Transitioned consumer behavior from specific searches to discovering ideas
Your Pinterest boards can represent different topics relating to real estate or to your community
T: 617.266.9166www.bostonlogic.com
POST CONTENT AT OPTIMAL TIMES IN ORDER TO ENGAGE LEADS
• High Engagement on Thursdays and Fridays• 1PM = more shares• 3PM = more likesFacebook
• People 181% more likely to use Twitter on commutes• High Engagement on weekendsTwitter
• High Engagement Tuesdays to Thursdays• Most user traffic 7AM – 9AM, 5PM – 6PM LinkedIn• Peak traffic on Saturday mornings• Best time to post is normally between 8PM – 1AM• Avoid posting late afternoonPinterest
T: 617.266.9166www.bostonlogic.com
ORGANIZE YOUR SOCIAL MEDIA CHANNELS WITH A MANAGEMENT SYSTEM
Access all your social media accounts on Buffer or Hootsuite
Schedule postings in advanced
Get detailed analytics for all of your social media channels – see what’s working and what’s not
